IM-Mobile » Uncategorized http://im-mobile.com Mobile Relationship Marketing and Advertising Tue, 31 Jan 2012 05:42:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you're in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - 2011 - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing IM-Mobile » Uncategorized http://im-mobile.com/wp-content/uploads/powerpress/IM_Header_144-097.jpg http://im-mobile.com/uncategorized/ San Francisco Bay Area Weekly MobiSnippets Mobile and Wireless Site Launches http://im-mobile.com/2011/08/08/mobisnippets-mobile-wireless/ http://im-mobile.com/2011/08/08/mobisnippets-mobile-wireless/#comments Mon, 08 Aug 2011 14:00:30 +0000 Brian http://im-mobile.com/?p=1556

IM-Mobile - Mobile Relationship Marketing and Advertising

MobiSnippets, a new blog and podcast site from MobileBeyond, just launched, combining multiple content sources from MobileBeyond, MobileDiscoveries and IM-Mobile. (Podcasts for MobileBeyond and MobileDiscoveries are also available on the BluBrry.com Channel; MobileBeyond,  MobiSnippets and IM-Mobile also appear on iTunes.) To find a blog article or podcast, use the menus above for each site.

IM-Mobile

]]> http://im-mobile.com/2011/08/08/mobisnippets-mobile-wireless/feed/ 0 Smaato Mobile Advertising Roundtable: Part Two http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/ http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/#comments Thu, 26 Nov 2009 03:41:49 +0000 Brian http://im-mobile.com/?p=570

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate [...]

IM-Mobile

]]> http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/feed/ 0 Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. - While research studies by major firms conflict to some exten... Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate advertising expenditures. Smaato is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. In this second of two Smaato mobile advertising roundtable conversations, eleven experts in the field discuss: Mobile as a powerful media channel that reaches over 3.5 billion people on Earth Insuring that users have affordable data plans to access the the wealth of information available on the mobile Internet Finding business models that encourage growth and use of innovative mobile services supported by mobile advertising Methods for advertisers, publishers and developers to engage and maintain positive relationships with mobile phone consumers Investment community support and understanding of the mobile channel in Europe and elsewhere Smaato's support of application developers and venture capitalists to encourage innovation Integrating bar codes, navigation and other applications on mobile handsets for a rich mobile experience Increasing acceptance of the mobile channel by the advertising industry and the need for accurate ad spend measurement critical to mobile's growth How major brands--such as The Gap and Levi Strauss--are communicating with consumers through mobile to elicit direct response and build relationships Mobile advertising predictions for 2010 Participants in the discussion: Harald Neidhardt, CMO and Co-Founder, Smaato Petra Vorsteher, EVP Strategic Alliances and Co-Founder, Smaato Ragnar Kruse, CEO and Co-Founder, Smaato Michael Bayle, CMO, Amobee Media Services & a former MMA Board Member Tobias Kemper, VP of USA Operations for Nimbuzz Brian Prows, Blogger, Podcaster and Owner of MobileBeyond Cian O'Sullivan, Senior Reporter for GomoNews Kei Shimada, C.E.O. and Founder of Infinita, Inc. Mike Turner, Partner with Osborne Clark Andy James, Associate with Osborn Clark Cheryl Lucanegro, Vice President of Advertising Sales, Pandora Internet Radio Harald Neidhardt moderates the conversation. Click here for part one of the roundtable discussion. For transcript of parts one and two, click here. Brian Prows no 31:48