SMB Mobile Advertising With 4INFO’s Kirsten McMullen
August 18th, 2009
Kirsten McMullen of 4INFO
Kirsten McMullen of 4INFO
In the past several years, major brands have embraced mobile marketing and mobile advertising, concurrent with the explosive growth in mobile phone technology. Apple’s iPhone, in particular, is now considered by many marketing and advertising professionals the catalyst that legitimized mobile as a powerful marketing channel to reach consumers in unique, effective ways.
