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	<title>IM-Mobile &#187; Smartphones</title>
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	<itunes:summary>IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you&#039;re in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes.</itunes:summary>
	<itunes:author>Brian Prows</itunes:author>
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		<itunes:name>Brian Prows</itunes:name>
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	<copyright>IM-Mobile - 2011 - All Rights Reserved</copyright>
	<itunes:subtitle>Mobile Relationship Marketing and Advertising</itunes:subtitle>
	<itunes:keywords>mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing</itunes:keywords>
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		<title>Mobile Advertising Growth at Quattro Wireless</title>
		<link>http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/</link>
		<comments>http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 02:30:04 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Advertising Strategies]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Advertising Research]]></category>
		<category><![CDATA[Mobile Websites]]></category>
		<category><![CDATA[jeremy arnon]]></category>
		<category><![CDATA[Mobile Ads]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[quattro wireless]]></category>
		<category><![CDATA[Smartphones]]></category>

		<guid isPermaLink="false">http://im-mobile.com/?p=602</guid>
		<description><![CDATA[<p><p><a href="http://im-mobile.com">IM-Mobile - Mobile Relationship Marketing and Advertising</a></p><p>As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, [...]</p></p><p><a href="http://im-mobile.com">IM-Mobile</a></p>]]></description>
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			<itunes:keywords>jeremy arnon,Mobile Ads,Mobile Advertising,Mobile Internet,mobile web,quattro wireless,Smartphones</itunes:keywords>
		<itunes:subtitle>As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. - Quattro Wireless,</itunes:subtitle>
		<itunes:summary>As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical.

Quattro Wireless, o...</itunes:summary>
		<itunes:author>Brian Prows</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>27:09</itunes:duration>
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		<title>SmartPhone Engagement Enhances Advertising Benefits</title>
		<link>http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/</link>
		<comments>http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 16:59:53 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Advertising Strategies]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Advertising Research]]></category>
		<category><![CDATA[insightexpress]]></category>
		<category><![CDATA[joy liuzzo]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[Mobile Websites]]></category>
		<category><![CDATA[Smartphones]]></category>

		<guid isPermaLink="false">http://im-mobile.com/?p=456</guid>
		<description><![CDATA[<p><p><a href="http://im-mobile.com">IM-Mobile - Mobile Relationship Marketing and Advertising</a></p><p>Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile [...]</p></p><p><a href="http://im-mobile.com">IM-Mobile</a></p>]]></description>
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			<itunes:keywords>advertising research,mobile internet,smartphones,insightexpress,joy liuzzo,mobile phone</itunes:keywords>
		<itunes:subtitle>Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience.</itunes:subtitle>
		<itunes:summary>Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website? 

Joy Liuzzo of InsightExpress


Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research. The company helps marketers and advertisers measure advertising effectiveness using online, mobile and other media.

She works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations.



Joy also manages the company’s digital media measurement marketing initiatives, as she uses her extensive background strategy and research experience maximizing digital media. 

She joined InsightExpress from AOL where she held a high level role involving mobile marketing and product development and worked closely with clients at every phase of the research process.

“’The nose-to-screen interaction with smartphones makes you block everything else around you out (at least it does for me, much to the annoyance of my husband), similar to what we see when people are focused on a task on the computer…We’re looking at the perfect storm of advertising.” 

Listen to a fascinating and useful podcast about smartphone engagement with your mobile audiences on IM-Mobile, iTunes or MobileBeyond.</itunes:summary>
		<itunes:author>Brian Prows</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>30:54</itunes:duration>
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		<title>Smartphone Dumping on eBay Worldwide</title>
		<link>http://im-mobile.com/2009/06/01/sellers-dumping-iphone-smartphones-on-ebay-worldwide/</link>
		<comments>http://im-mobile.com/2009/06/01/sellers-dumping-iphone-smartphones-on-ebay-worldwide/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 02:25:16 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile telephone]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Smartphones]]></category>

		<guid isPermaLink="false">http://im-mobile.com/?p=215</guid>
		<description><![CDATA[<p><p><a href="http://im-mobile.com">IM-Mobile - Mobile Relationship Marketing and Advertising</a></p><p>Smartphone dumping online is becoming common on eBay In March and July of 2,008, Mobile Telephone Marketing, one of my blogs, reported on iPhone owners dumping first and 3G generation iPhones on eBay Worldwide. Here&#8217;s an update as of June 1, 2009 in anticipation of the iPhone version 3 software release in June with the [...]</p></p><p><a href="http://im-mobile.com">IM-Mobile</a></p>]]></description>
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