http://im-mobile.com Tue, 27 Jul 2010 23:47:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Experts discuss mobile marketing and mobile advertising strategies on IM-Mobile. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing http://im-mobile.com/wp-content/plugins/powerpress/rss_default.jpg http://im-mobile.com http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/ http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/#comments Fri, 23 Jul 2010 01:27:23 +0000 Brian http://im-mobile.com/?p=1087 Continue reading →]]> http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/feed/ 2 ad networks,ads network,android,harald neidhardt,Mobile Ads,Mobile Advertising,mobile advertising industry,mobile application,Mobile Internet,mobile phones,mobile telecommunications,mobile web - In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful commu... In May, 2009, Harald Neidhardt (http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/), Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  medium on Earth. Since then, the company has expanded its ad networks from 20 to 40 and registered publisher base from 200 to 7,000. The international firm is riding a tsunami as a mobile advertising wave races around the globe impacting brands, publishers, application developers, mobile phone manufacturers and mobile users. The company is a pioneering mobile advertising firm that operates its mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). Smaato is one of the few ways publishers can fill their ad inventory quickly and efficiently. Mobile Advertising Growth Three years ago, when Apple's iPhone emerged, few envisioned how quickly mobile would grow in developed and developing nations and continents. Those in the mobile ecosystem, especially advertising agencies and brands, saw smartphones, "apps" and mobile advertising in 2009 as tiny fish swimming in a huge online advertising ocean (http://www.emarketer.com/Report.aspx?code=emarketer_2000710) of $55 billion. While it's true that the mobile advertising goldfish generated less than $1 billion in 2008-2009, nearly all research companies agreed that mobile's growth rate as a percentage of ad spend would increase. Some claimed 80% or higher (http://www.mobilemarketer.com/cms/news/research/5699.html). Now, few question that mobile advertising is growing exponentially. eMarketer (http://www.marketingcharts.com/direct/mobile-advertising-spending-to-surpass-65-billion-in-2012-4097/) forecasts $6.5 billion in expenditures by 2012 in the United States, while Smaato (http://www.smaato.com/blog/2010/05/06/asiapacific/) predicts $1.5 billion for Asia-Pacific in 2010. In June, 2010 alone, the company delivered 8 billion ad impressions to mobile phone users in 220 countries and continents, including Indonesia, South Korea, Japan, China and Southeast Asia. That figure is rising quickly to 10 billion impressions. Due to mobile's dominance in South Africa, Smaato finds this African country a major opportunity for mobile advertising. The country lacks the wired infrastructure of U.S. and western European countries, making wireless one of the few available advertising media channels. Mobile Dominance Clearly, the mobile ad fish is still tiny compared to the online advertising whale. Yet the little critter is on steroids and bulking up fast. On June 12, 2010, the number of  cell phones rose to five billion worldwide and continues increasing daily especially in developing countries and continents. In the U.S., 20% of U.S. consumers have already purchased smartphones and 50% will own one by 2011.  Another five billion wireless devices, including tablet computers,  e-readers, smart meters, wireless health gadgets and other devices are due for arrival by the end of 2011. Mobile Apps and Engagement The growth of mobile apps, supported by Smaato's mobile ad network, is a major reason for the increasing worldwide demand for Apple's iPhone, Android-based phones and other smart devices, such as the iPad. Apps increase user engagement with mobile devices. Research by Joy Liuzzo at InsightExpress, for example, identified a segment of phone users she calls "mobile intensives (http://mobilebeyond.net/mobile-phone-consumer-research-reveals-new-trends/)," people who use nearly all the functions of their devices: taking photos, listening to music, finding people and places with GPS and accessing social media sites. In the podcast interview, Harald says he's positive about Apple's iAd Brian Prows no 39:36 http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/ http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/#comments Wed, 16 Dec 2009 02:30:04 +0000 Brian http://im-mobile.com/?p=602 Continue reading →]]> http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/feed/ 0 jeremy arnon,Mobile Ads,Mobile Advertising,Mobile Internet,mobile web,quattro wireless,Smartphones - As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. - Quattro Wireless, (http://im-mobile.com/wp-content/media/JeremyArnon.jpg)As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms. Q Elevation, Quattro’s targeting technology platform, optimizes global ad serving, tracking and analytics, ensuring the right audience is chosen for every ad impression. Its advertising network includes thousands of mobile web sites and iPhone, Android, BlackBerry and Palm applications to improve branding, database quality, direct sales and application store downloads. Some of Quattro’s client companies are P&G, Ford, NetFlix, Time, Inc., Visa, Disney, Viacom, SAP, Papa John’s, Microsoft, Edmunds, CBS Interactive and Hachette Media. Jeremy Arnon Jeremy Arnon is a mobile industry veteran, having spent the past four and a half years on numerous sides of the business. As Senior Director, Business Development at Quattro Wireless, Jeremy is responsible for growing the Premier Ad Network’s mobile inventory through partnerships with major media companies and iPhone, Android and BlackBerry application developers. He has been instrumental in landing premiere clients such as Men’s Health, The Washington Post, Fandango, TheOnion, Gawker Media, TV Guide, the New York Post, Travel Channel and many others. Prior to Quattro, Jeremy was Regional Director at Sybase 365 where he handled key partnerships such as Tracfone Wireless and Major League Baseball.  Jeremy also worked for Italian-based Neo Network, a mobile entertainment company, and spent seven years in sports marketing prior to entering the mobile field. Jeremy has an MBA from Columbia University and a BBA from The George Washington University, where he graduated magna cum laude.  He resides just outside of New York City and was recently honored as Best Father of the Year, an award bestowed upon him by his wife and two daughters. The Podcast In this interview with Brian Prows, Jeremy discusses mobile advertising innovations helping premium publishers, advertisers and application developers grow their businesses. A recent Quattro Wireless study predicts massive media consumption growth as smart phone penetration increases. New ad units that better reinforce brand image and engage mobile users are increasingly used to attract consumers. Jeremy recently remarked:  “Mobile presents a dynamic medium for marketers to connect with consumers for whom mobile devices provide not just communication but also information and entertainment.” Click-through rates in mobile advertising are 4-5 times higher than with online, especially among touch screen device consumers who are exposed to animated ads on optimized WAP sites and within apps. Animated ads plus videos and maps are the fastest growing ad formats. Rich Media Ad Units Growing Quickly SMS text ads still dominate most mobile ad campaigns, but rich media ad units for iPhone, Android and other platforms are increasing ad effectiveness. In addition to Quattro adjusting ad delivery automatically based on phone platforms, it offers video through the mobile web with mobilized sites (Edmonds.com, NFL) or apps (games, location based services, like Loopt and Where) that enhance user experience. Videos inserted on microsites for Quattro's clients also increase post-click engagement mCommerce Exploding During the podcast, Jeremy talks about several successful mobile commerce campaigns—one by Fandango, another by Papa John’s. Trust by consumers in brands, advertisers and publishers is boosting mCommerce campaign effectiveness with consumers. Fandango, for example, Brian Prows no 27:09 http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/ http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/#comments Thu, 24 Sep 2009 16:59:53 +0000 Brian http://im-mobile.com/?p=456 Continue reading →]]> http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/feed/ 0 insightexpress,joy liuzzo,Mobile Ads,Mobile Advertising,mobile brand,Mobile Internet,Mobile Marketing,mobile phone,mobile phones,mobile web,Mobile Websites,Smartphones - Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website? Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research that plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. She works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations. She is also responsible for the company’s digital media measurement marketing initiatives. Joy has extensive strategy and research experience in new media and telecommunications. She joined InsightExpress from AOL where she held a high level role involving mobile marketing and product development and worked closely with clients at every phase of the research process. “’The nose-to-screen interaction with smartphones makes you block everything else around you out (at least it does for me, much to the annoyance of my husband), similar to what we see when people are focused on a task on the computer…We’re looking at the perfect storm of advertising.” Listen to a fascinating and useful podcast about smartphone engagement with your mobile audiences on IM-Mobile, iTunes (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=318000412) or MobileBeyond (http://mobilebeyond.net/u-s-smartphone-user-engagement-with-the-mobile-internet-joy-liuzzo-of-insightexpress/#more-1118). Brian Prows no 41:29 http://im-mobile.com/2009/06/01/sellers-dumping-iphone-smartphones-on-ebay-worldwide/ http://im-mobile.com/2009/06/01/sellers-dumping-iphone-smartphones-on-ebay-worldwide/#comments Tue, 02 Jun 2009 02:25:16 +0000 Brian http://im-mobile.com/?p=215 Continue reading →]]> http://im-mobile.com/2009/06/01/sellers-dumping-iphone-smartphones-on-ebay-worldwide/feed/ 0