Tag Archives: smaato

Mobile Ad Networks and Mobile’s Future with Harald Neidhardt

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  … Continue reading

Posted in Advertising Strategies, Mobile Ad Networks, Mobile Advertising, Mobile Applications, Mobile Devices, Mobile Internet | Tagged , , , , , , , , , , , , , | 2 Comments

Smaato Mobile Advertising Roundtable in San Francisco: Part One

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites | Tagged , , , , , , , | 1 Comment

Mobile Advertising with Harald Neidhardt of Smaato

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of … Continue reading

Posted in Advertising Strategies, Mobile Advertising | Tagged , , , , , , , , , , | 1 Comment