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	<title>IM-Mobile &#187; multimedia mobile</title>
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	<link>http://im-mobile.com</link>
	<description>Mobile Relationship Marketing and Advertising</description>
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	<itunes:summary>IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you&#039;re in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes.</itunes:summary>
	<itunes:author>Brian Prows</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<itunes:name>Brian Prows</itunes:name>
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	<copyright>IM-Mobile - 2011 - All Rights Reserved</copyright>
	<itunes:subtitle>Mobile Relationship Marketing and Advertising</itunes:subtitle>
	<itunes:keywords>mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing</itunes:keywords>
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		<title>Mobile Advertising with David Miller</title>
		<link>http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/</link>
		<comments>http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 18:15:31 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Advertising Strategies]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[david miller]]></category>
		<category><![CDATA[Integrated Mobile Marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[multi channel]]></category>
		<category><![CDATA[multimedia mobile]]></category>

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		<description><![CDATA[<p><p><a href="http://im-mobile.com">IM-Mobile - Mobile Relationship Marketing and Advertising</a></p><p>Today&#8217;s mobile advertising leaders are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall success substantially. In our Web 2.0 age, advertisers are seeking ways to generate impact by integrating traditional [...]</p></p><p><a href="http://im-mobile.com">IM-Mobile</a></p>]]></description>
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			<itunes:keywords>advertising,david miller,Integrated Mobile Marketing,lead generation,Mobile Advertising,Mobile Marketing,multi channel,multimedia mobile</itunes:keywords>
		<itunes:subtitle>Today&#039;s mobile advertising leaders are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding, events and direct sales. By combining multiple media channels, including mobile,</itunes:subtitle>
		<itunes:summary>Today&#039;s mobile advertising leaders are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall success substantially.
In our Web 2.0 age, advertisers are seeking ways to generate impact by integrating traditional off-line media, such as print, broadcast, billboards and email,  with social media, mobile and other media channels. This improves the efficacy of mobility advertising and marketing campaigns

David H. Miller, President and CEO of MobileDiscovery, an integrated multimedia mobile advertising company, shares his views in this podcast about advertising, product branding, FaceBook, MySpace and other social media channels, media tags and more.

David explains how to integrate mobile applications with advertising and discusses how his company&#039;s platform has been successfully used for QVC, U.S.A Today and other clients.



Moreover, he outlines advertising strategies and campaigns with FaceBook, MySpace and other social media sites, portals and RSS feeds.

Commenting on &quot;channel shifting&quot; (enabling consumers to move among PC&#039;s, mobile phones and other communication channels), along with &quot;time shifting&quot; (consumers using media content at their own leisure), David outlines a vision of the future that&#039;s compelling and fascinating, including the embedding of mobile devices in the human body.

Implementing a Multi-Channel Mobile Advertising Platform (Mobile Advertising Alliance)</itunes:summary>
		<itunes:author>Brian Prows</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>30:26</itunes:duration>
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