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	<title>IM-Mobile &#187; Mobile Websites</title>
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	<description>Mobile Relationship Marketing and Advertising</description>
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	<itunes:summary>IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you&#039;re in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes.</itunes:summary>
	<itunes:author>Brian Prows</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<itunes:name>Brian Prows</itunes:name>
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	<copyright>IM-Mobile - 2011 - All Rights Reserved</copyright>
	<itunes:subtitle>Mobile Relationship Marketing and Advertising</itunes:subtitle>
	<itunes:keywords>mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing</itunes:keywords>
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		<title>SmartPhone Engagement Enhances Advertising Benefits</title>
		<link>http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/</link>
		<comments>http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 16:59:53 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Advertising Strategies]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Advertising Research]]></category>
		<category><![CDATA[insightexpress]]></category>
		<category><![CDATA[joy liuzzo]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[Mobile Websites]]></category>
		<category><![CDATA[Smartphones]]></category>

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		<description><![CDATA[<p><p><a href="http://im-mobile.com">IM-Mobile - Mobile Relationship Marketing and Advertising</a></p><p>Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile [...]</p></p><p><a href="http://im-mobile.com">IM-Mobile</a></p>]]></description>
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<enclosure url="http://media.blubrry.com/immobile/im-mobile.com/wp-content/media/JoyLiuzzoPodcast_0111.mp3" length="14881324" type="audio/mpeg" />
			<itunes:keywords>advertising research,mobile internet,smartphones,insightexpress,joy liuzzo,mobile phone</itunes:keywords>
		<itunes:subtitle>Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience.</itunes:subtitle>
		<itunes:summary>Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website? 

Joy Liuzzo of InsightExpress


Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research. The company helps marketers and advertisers measure advertising effectiveness using online, mobile and other media.

She works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations.



Joy also manages the company’s digital media measurement marketing initiatives, as she uses her extensive background strategy and research experience maximizing digital media. 

She joined InsightExpress from AOL where she held a high level role involving mobile marketing and product development and worked closely with clients at every phase of the research process.

“’The nose-to-screen interaction with smartphones makes you block everything else around you out (at least it does for me, much to the annoyance of my husband), similar to what we see when people are focused on a task on the computer…We’re looking at the perfect storm of advertising.” 

Listen to a fascinating and useful podcast about smartphone engagement with your mobile audiences on IM-Mobile, iTunes or MobileBeyond.</itunes:summary>
		<itunes:author>Brian Prows</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>30:54</itunes:duration>
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		<title>Mobile Website Advertising in France Booming</title>
		<link>http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/</link>
		<comments>http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 04:12:42 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile Websites]]></category>
		<category><![CDATA[cpm advertising]]></category>
		<category><![CDATA[making money]]></category>
		<category><![CDATA[Mobile Ads]]></category>
		<category><![CDATA[mobile communities]]></category>
		<category><![CDATA[texomobile]]></category>
		<category><![CDATA[vianney settini]]></category>
		<category><![CDATA[website advertising]]></category>

		<guid isPermaLink="false">http://im-mobile.com/?p=30</guid>
		<description><![CDATA[<p><p><a href="http://im-mobile.com">IM-Mobile - Mobile Relationship Marketing and Advertising</a></p><p>&#160; Over one million mobile websites are now registered and they&#8217;re growing fast. Want to make money with mobile websites and blogs? If you&#8217;re a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. Vianney Settini, co-founder of  TexoMobile, a French company providing mobile advertising services and a [...]</p></p><p><a href="http://im-mobile.com">IM-Mobile</a></p>]]></description>
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			<itunes:keywords>cpm advertising,making money,Mobile Ads,Mobile Advertising,mobile communities,Mobile Websites,texomobile,vianney settini,website advertising</itunes:keywords>
		<itunes:subtitle>  - Over one million mobile websites are now registered and they&#039;re growing fast. Want to make money with mobile websites and blogs? If you&#039;re a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. - </itunes:subtitle>
		<itunes:summary> 



Over one million mobile websites are now registered and they&#039;re growing fast. Want to make money with mobile websites and blogs? If you&#039;re a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising.

Vianney Settini, co-founder of  TexoMobile, a French company providing mobile advertising services and a mobile website called iGloo,  a web portal promoting mobile communities, is an Internet site that combines chat, dating, blogs, free email, social media and other services. iGloo is supported through advertising revenues.

 




TexoMobile also has affiliated with MobPartner, a mobile marketing firm, helping advertisers reach targeted mobile users in over 130 countries based on CPA (cost per acquisition).  TexoMobile also offers CPC (cost per click) and CPM (cost per thousand) mobile advertising campaigns.

Listen as Brian Prows of MobileBeyond talks with Vianney about global mobile advertising.</itunes:summary>
		<itunes:author>Brian Prows</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>20:54</itunes:duration>
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		<title>Mobile Websites Showing Rapid Growth</title>
		<link>http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/</link>
		<comments>http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 20:28:33 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[Mobile Websites]]></category>
		<category><![CDATA[Dot Mobi Websites]]></category>
		<category><![CDATA[mobile browser]]></category>
		<category><![CDATA[mobile browsers]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[mobiles]]></category>
		<category><![CDATA[web browsers]]></category>
		<category><![CDATA[wireless Internet]]></category>

		<guid isPermaLink="false">http://im-mobile.com/?p=20</guid>
		<description><![CDATA[<p><p><a href="http://im-mobile.com">IM-Mobile - Mobile Relationship Marketing and Advertising</a></p><p>The growth of mobile phones around the world (now 5B and growing rapidly) usually claim most headlines. What is less known among marketers and the general public is the explosive growth in mobile websites (websites with .mobi after them). As mobile users migrate to the mobile Web, websites designed for smaller screens and less internal [...]</p></p><p><a href="http://im-mobile.com">IM-Mobile</a></p>]]></description>
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