IM-Mobile » mobile web http://im-mobile.com Mobile Relationship Marketing and Advertising Tue, 31 Jan 2012 05:42:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you're in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - 2011 - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing IM-Mobile » mobile web http://im-mobile.com/wp-content/uploads/powerpress/IM_Header_144-097.jpg http://im-mobile.com San Francisco Bay Area Weekly Mobile Marketing Trends with Bryce Marshall of Knotice http://im-mobile.com/2010/11/11/mobile-marketing-trends-with-bryce-marshall-of-knotice/ http://im-mobile.com/2010/11/11/mobile-marketing-trends-with-bryce-marshall-of-knotice/#comments Fri, 12 Nov 2010 02:23:09 +0000 Brian http://im-mobile.com/?p=1315

IM-Mobile - Mobile Relationship Marketing and Advertising

A year ago Bryce Marshall, who is Director of Strategic Services with Knotice, a direct digital marketing firm, appeared on IM-Mobile. During our discussion, we did a role play about a fictitious furniture chain in the Midwest struggling with mobile and digital marketing challenges. Bryce impressed me with his strategic thinking. So I invited him [...]

IM-Mobile

]]> http://im-mobile.com/2010/11/11/mobile-marketing-trends-with-bryce-marshall-of-knotice/feed/ 2 retail marketing, mobile marketing,digital marketing,creative advertising Interview with Bryce Marshall of Knotice, a digital marketing firm, about integrating SMS texting marketing with online and email Bryce Marshall talks about integrated digital marketing, including mobile and email. Brian and Bryce role play a retail furniture chain case study to show the effectiveness of integrated marketing. Brian Prows no 44:45 Rich Media Mobile Ads from 4delite with Eugene Walden http://im-mobile.com/2010/09/29/rich-media-mobile-ads-from-4delite-with-eugene-walden/ http://im-mobile.com/2010/09/29/rich-media-mobile-ads-from-4delite-with-eugene-walden/#comments Wed, 29 Sep 2010 20:32:57 +0000 Brian http://im-mobile.com/?p=1189

IM-Mobile - Mobile Relationship Marketing and Advertising

Rich media mobile ads may become old hat in the future. But until recently,  mobile browser displays were limited, challenging advertisers to deliver creative, attractive advertising. As smartphone browsers and apps improved in quality, advertiser interest in rich media advertising increased. Now HTML mobile browsers and smartphone apps, running on all major phone operating systems, deliver [...]

IM-Mobile

]]> http://im-mobile.com/2010/09/29/rich-media-mobile-ads-from-4delite-with-eugene-walden/feed/ 2 mobile rich media,rich media advertising,4delite,smartphone advertising Eugene Walden of SF headquarted 4delite discusses rich media mobile advertising Although SMS text marketing still dominates the world of mobile, the industry is turning to rich media ad units for displaying marketers' brand advertising. As 3G/4G mobile networks grow--and smartphones become more powerful--the advertising experience on mobile gets better. Interview with Brian and Eugene Walden. Brian Prows no 26:23 Mobile Advertising with Mobixell’s Freddy Friedman http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/ http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/#comments Thu, 03 Jun 2010 02:28:57 +0000 Brian http://im-mobile.com/?p=986

IM-Mobile - Mobile Relationship Marketing and Advertising

A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks. A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company [...]

IM-Mobile

]]> http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/feed/ 1 advertising solutions,freddy friedman,Mobile Ads,Mobile Internet,mobile operator,mobile web A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks. A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company helps operators optimize the surge in Internet traffic and streamline mobile ad delivery for brands, agencies and the carriers. With over 350 installations, Mobixell has worked with operators worldwide for ten years to efficiently manage mobile data traffic and ensure a quality user experience for over one billion subscribers. Freddy Friedman manages the global media monetization activities for Mobixell’s Mobile Advertising unit, working with OgilvyOne, AdMob, Quattro Wireless, GroupM, M&C Saatchi Mobile and other leading players in the global mobile advertising industry. In his 6 years with Mobixell, Freddy has led the strategic marketing activities in key Mobixell accounts, winning business with Vodafone, Orange France Telecom, Verizon Wireless , China Mobile, O2 and others. Freddy has an MBA from the Herriot-Watt University in Edinburgh, Scotland, and a B.A in international Marketing and Finance from COMAS (The College of Management Academic Studies in Tel Aviv). In this podcast interview, Freddy and Brian Prows discuss major changes among brands and agencies to embrace mobile marketing and advertising in innovative ways. As Freddy points out in the interview, advertisers didn't fully understand and appreciate the powerful qualities of mobile marketing and advertising in 2008 and 2009. In 2010, however, key players in the mobile advertising business are asking how mobile can help them reach new audiences and complement proven media channels. Topics covered in the podcast include: How Mobixell works with brands, agencies and carriers to optimize mobile multimedia delivery, whether through video, mms, sms, audio or other mobile channels in strategic partner relationships Mobile value added services that enhance mobile operator content delivery in developed and developing nations and continents Creating quality consumer user experiences with mobile TV, video and relevant mobile marketing and advertising units other than just banner ads Delivering strategic mobile marketing solutions especially in the APAC region AdMob and Quattro Wireless The importance of Africa, India, Japan and South East Asia, as they leaped over the traditional to the mobile Web The evolution of the desktop and mobile Internet Why the iPad is not as much a critical catalyst for global trends as the iPhone Mobile device convergence Working with mobile ad agencies and other partners in the mobile ecosystem Why Mobixell's modular approach taps into the lifestyles of each nation with appropriate advertising despite lack of mobile Internet availability Delivering optimized solutions to worldwide operators that engage mobile consumers and boost ROI The importance of permission-based marketing campaigns especially in North America Mobile marketing's future of tablets, phones and other devices when marketers know which devices to employ and how to maximize campaign effectiveness Listen to this informative podcast about emerging trends in mobile marketing, advertising and technology. Brian Prows no 26:39 Mobile Device Advertising in a World of iPads and Kindles http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/ http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/#comments Tue, 02 Feb 2010 19:13:02 +0000 Brian http://im-mobile.com/?p=787

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and the role of mobile ad networks, [...]

IM-Mobile

]]> http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/feed/ 1 mobile device advertising,mobile advertising,e-readers,wireless devices,advertising indusry. Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. - After Steve Jobs proclaimed the "[the iPad]... Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the "[the iPad]...is so much more intimate than a smartphone...," he raised the definition of a mobile device and the role of mobile ad networks, ad agencies, wireless carriers and online advertising companies, including Google, Yahoo, Bing and other search advertising firms. Mojiva, for example, a company that targets smartphone advertisers and publishers, announced its support for Apple's new tablet computer within days after Jobs spoke. Quattro Wireless, recently purchased by Apple, is also interested in boosting mobile ad network advertising revenues with the iPad. Mobile Marketing, Advertising and Emerging Wireless Devices Emerging mobile and wireless technologies directly challenge the power of wireless carriers, mobile aggregators and regulators such as the FCC. For example, mobile advertisers currently must rent or buy short codes issued and managed by carriers and aggregators, to mount an SMS advertising campaign on mobile phones. But the non-wireless version of the iPad and other emerging wireless devices don't necessarily connect through mobile carriers. Wi-Fi networks, growing rapidly within homes and businesses, eliminate the need for wireless carriers entirely with the exception, perhaps, of WiMax, a broadband wireless service. This opens the door for marketers and advertisers to mount advertising campaigns without the involvement of mobile operators, aggregators and others in the current mobile and advertising ecosystems. Mobile Advertising Standards and Regulations for the Future Bypassing wireless carriers doesn't relieve marketers and advertisers from best practices and standards and regulations already established for Internet and mobile advertising. Google, Yahoo and other search advertisers have already created R&R's to use their services and other regulations controlling spam are already in place. As new mobile devices reach the market, changes in best practices will, undoubtedly, become necessary. The IAB, Mobile Marketing Association, Direct Marketing Association and others will need to review changing mobile marketing and advertising standards. While the future is promising for new, innovative mobile and wireless products, the market place, industry, professional associations and regulators must adapt standards to meet the changing mobile ecosystem. Brian Prows no 3:19 Mobile Advertising Growth at Quattro Wireless http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/ http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/#comments Wed, 16 Dec 2009 02:30:04 +0000 Brian http://im-mobile.com/?p=602

IM-Mobile - Mobile Relationship Marketing and Advertising

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, [...]

IM-Mobile

]]> http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/feed/ 0 jeremy arnon,Mobile Ads,Mobile Advertising,Mobile Internet,mobile web,quattro wireless,Smartphones As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. - Quattro Wireless, As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, o... Brian Prows no 27:09 Rich Media Ads for Mobile at Crisp Wireless http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/ http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/#comments Fri, 16 Oct 2009 00:05:54 +0000 Brian http://im-mobile.com/?p=495

IM-Mobile - Mobile Relationship Marketing and Advertising

Brands and agencies are getting smarter about boosting conversions through rich media ads for mobile advertising campaigns. Crisp Wireless, one of the leaders serving brands and publishers, has pioneered the industry. Crisp Wireless has built over 300 mobile websites and designed advertising campaigns for major companies, including leading brands Lexus, Infiniti, Paramount Pictures, Estee Lauder, [...]

IM-Mobile

]]> http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/feed/ 1 advertising firms,crisp wireless,digital media,Mobile Advertising,mobile web,rich media ads,rich media advertising,tom foran Brands and agencies are getting smarter about boosting conversions through rich media ads for mobile advertising campaigns. Crisp Wireless, one of the leaders serving brands and publishers, has pioneered the industry. Brands and agencies are getting smarter about boosting conversions through rich media ads for mobile advertising campaigns. Crisp Wireless, one of the leaders serving brands and publishers, has pioneered the industry. Crisp Wireless has built over 300 mobile websites and designed advertising campaigns for major companies, including leading brands Lexus, Infiniti, Paramount Pictures, Estee Lauder, VH1 and others. Some of its premiere publishers are The Wall Street Journal, Accuweather, Bloomberg/BusinessWeek, Hearst Magazine, Digital Media and Cars.com. Recently, Crisp partnered with technology leader AdMarvel. Supporting both apps and mobile website rich media ads, Apple's iPhone, iPad and Android phones are supported. A Volkswagon campaign, utilizing banner ads, successfully ran on CBS and CNN mobile websites, supporting the iPhone, providing high engagement levels for viewers. Crisp Wireless provides rich media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of U.S. mobile web users. Tom Foran is the senior Sales and Marketing executive tasked with global revenue responsibility. Foran comes to Crisp after serving as GM of Ad Sales & Operations for Quigo. As a member of Quigo’s senior management team, Tom was instrumental in driving the company’s rapid growth (Quigo was acquired by AOL in November of 2007.) Prior to Quigo, Tom spent five years in the Search industry, including senior business development and strategic alliances roles at Overture and Yahoo. He also worked in Business Development for United Online and NBCi. Tom graduated summa cum laude/Phi Beta Kappa from Tufts University. In the podcast, Tom discusses how a rich media mobile websites better engage smartphone users. Paramount's G.I. Joe iPhone campaign, for example, produced a 25% click-through rate. Another for Lexus achieved excellent mobile advertising results. Mobile advertising is quickly moving from plain text ads to creative, eye-catching banner and other ad units that increase CTR's on mobile websites. Tom Foran explains how it's done in mobile advertising Brian Prows no 30:24 Mobile Advertising with Harald Neidhardt of Smaato http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/ http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/#comments Wed, 27 May 2009 22:46:12 +0000 Brian http://im-mobile.com/?p=183

IM-Mobile - Mobile Relationship Marketing and Advertising

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing. Smaato is a pioneering mobile advertising company that operates the mobile ad [...]

IM-Mobile

]]> http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/feed/ 1 advertising,harald neidhardt,mobile ad network,Mobile Ads,mobile phone,mobile web,smaato If you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. - Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, If you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing. Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). The company partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. Harald Neidhardt is one of the Co-Founders of Smaato Inc. and was instrumental in conceiving the mobile advertising platform SOMA™. He has over 20 years of experience in marketing and business development, having led interactive agencies and marketing consulting firms in both the US and Europe, among them Pixelpark (US), the North American arm of Bertelsmann’s multimedia subsidiary and one of Europe’s largest Internet solution providers. Harald Neidhardt has a BA in Marketing Communications from Communications Academy, Hamburg. Smaato - Harald Neidhardt Interview Topics In this podcast interview with Brian Prows, Neidhardt's passion for mobile, innovative ideas and collaboration with others of like-mind clearly comes through.  When he's not arranging mobile forums for creative people to exchange ideas and innovate their businesses, NeidHardt, appearing on bnetTV, spreads the gospel of mobile wherever he goes. Meanwhile, he has Smaato to run. Smaato, in partnership with twenty mobile advertising networks, including Quattro Wireless, advertisers, publishers, handset manufacturers and mobile application developers, built an aggregated mobile ad network serving over 200 countries. Coordinating the complexities of mobile ad delivery is challenging, according to Neidhardt, whose SOMA mobile ad delivery system, delivers demographically-targeted mobile ads to smartphone handsets. SOMA automates the process of finding the "best fit" ads for mobile users, filling publisher ad inventories with tailored content and standalone "widgets" within smartphone applications. This reduces the need for publishers to coordinate with multiple mobile ad networks throughout the world. Smaato's servers pull by market which networks to use, type of ad to deliver to handsets (banner, text or widgets for mobile apps) and reporting, automatically handling the complexities of mobile ad delivery and measurement. According to Neidhardt, advertisers need to do a re-take on their perceptions about mobile vs. traditional advertising. Consumers place great personal value on their cell phones, carry them in  pockets and purses and increasingly rely on them for personal communications and as a source of information. Due to the nature of mobile, this presents opportunities for advertisers to reach targeted audienceas with advertising messages leading to increased and immediate sales. While overall ad spend is down due to the inclement economy, Smaato is experiencing growth none-the-less, while advertisers, in general, have reduced budgets for online and off-line placements. Creative directors and others at advertising agencies now know the impact of Apple's iPhone and other smartphones on consumer spending. Yet some advertisers still hold back on mobile ad spend, relying on traditional approaches. Harald Neidhardt, however, isn't worried. He believes, given a year or so, those who hold the advertising purse strings will "take the camera off the tripod" and invest in innovative mobile campaigns, reaping the benefits of a mobile, wireless world. Brian Prows no 33:11 Mobile Advertising Expanding in Scandinavia http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/ http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/#comments Tue, 31 Mar 2009 00:16:38 +0000 Brian http://im-mobile.com/?p=74

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger for now, mobile continues drawing an increasing percentage of online revenue. Mobiento has won the MMA Global Awards [...]

IM-Mobile

]]> http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/feed/ 0 marketing agencies,mobiento,Mobile Advertising,Mobile Advertising Agency,Mobile Marketing,mobile web,per holmkvist,scandinavia,text messaging Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. - Although the revenue from the non-mobile Internet ... Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger for now, mobile continues drawing an increasing percentage of online revenue. Mobiento has won the MMA Global Awards twice, and was elected in the top-three mobile marketing agencies in the world in at the 2008 MAMA Awards. Mobiento has conducted more than 700 advertising campaigns in Scandinavia and internationally. Mobiento’s customers include major brands such as H&M, a large clothing retailer, Volvo, Microsoft, Coca-Cola, Snickers, and Stimorol. Per has worked in mobile marketing since 2000 and has been driving the industry development in Sweden. The magazine InternetWorld named Per as one of Sweden’s top 10 entrepreneurs in 2007. During the podcast interview, he discusses Mobimento’s advertising services, campaigns and mobile advertising in Scandinavia. Working with other traditional agencies and clients, Mobiento offers its mobile advertising expertise to create dynamic, interactive campaigns. Clients come to Mobiento to enhance brand, introduce new products and maximize advertising impact in mobile phone campaigns. Standalone promotions, according to Per, are growing rapidly as more companies learn the power of mobile and other media channels. Per describes the Adiento network, used for distribution of SMS and banner advertising, loyalty mobile campaigns at H&M, a large international retailer, the TeliaSonera “Turn Your Career On,” an annual best song and singing event and how mobile applications are driving mobile advertising. Per also describes the Snicker’s viral mobile game campaign. How email complements text messaging is discussed—email most useful when timing is not critical and mobile for instantaneous communications—as well as the need for every company to optimize its branded website and URL for mobile handset display. Listen to an advertising expert in the mobile ad agency business as he describes the growth in Scandinavia. Brian Prows no 36:18 Mobile Websites Showing Rapid Growth http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/ http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/#comments Tue, 10 Feb 2009 20:28:33 +0000 Brian http://im-mobile.com/?p=20

IM-Mobile - Mobile Relationship Marketing and Advertising

The growth of mobile phones around the world (now 5B and growing rapidly) usually claim most headlines. What is less known among marketers and the general public is the explosive growth in mobile websites (websites with .mobi after them). As mobile users migrate to the mobile Web, websites designed for smaller screens and less internal [...]

IM-Mobile

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