Tag Archives: mobile phones

Mobile Ad Networks and Mobile’s Future with Harald Neidhardt

Posted on July 22, 2010 by Brian

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  … Continue reading →

Posted in Advertising Strategies, Mobile Ad Networks, Mobile Advertising, Mobile Applications, Mobile Devices, Mobile Internet | Tagged , , , , , , , , , , , , , | 2 Comments

Bango Mobile Payments and Analytics with Andy Bovingdon

Posted on April 18, 2010 by Brian

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading →

Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Tagged , , , , , , , , , , , , | 1 Comment

Mobile and Marketing Media Channel Differences

Posted on January 27, 2010 by Brian

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading →

Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites | Tagged , , , , , , , , , , | Leave a comment

SmartPhone Engagement Enhances Mobile Internet Advertising Effectiveness: Joy Liuzzo Podcast

Posted on September 24, 2009 by Brian

Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Advertising Research | Tagged , , , , , , , , , , , | Leave a comment

Mobile Advertising Networks and inMobi’s Naveen Tewari

Posted on February 26, 2009 by Brian

Mobile advertising networks, partnering  mobile advertisers and publishers, are growing rapidly in India and worldwide–especially in developing countries where Internet access is limited. inMobi, based in India, is rapidly expanding its coverage in Europe, Asia and elsewhere across the globe. … Continue reading →

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India 2009: Viral Growth Market for Mobile Voice & Data Subscribers

Posted on February 12, 2009 by Brian

If you’re seeking a growth market for mobile voice and data subscribers, look to India where carriers acquire ten million new subscribers a month, according to blogger Rajesh Jain. The Wall Street Journal reported in a recent article that Indians, … Continue reading →

Posted in Mobile Internet | Tagged , , , , , | 2 Comments

Mobile Websites Showing Rapid Growth

Posted on February 10, 2009 by Brian

The growth of mobile phones around the world (now 5B and growing rapidly) usually claim most headlines. What is less known among marketers and the general public is the explosive growth in mobile websites (websites with .mobi after them). As … Continue reading →

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