IM-Mobile » mobile phone http://im-mobile.com Mobile Relationship Marketing and Advertising Tue, 31 Jan 2012 05:42:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you're in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - 2011 - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing IM-Mobile » mobile phone http://im-mobile.com/wp-content/uploads/powerpress/IM_Header_144-097.jpg http://im-mobile.com San Francisco Bay Area Weekly Mobile and Online Advertisers Get Married in 2011 http://im-mobile.com/2011/01/12/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/ http://im-mobile.com/2011/01/12/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/#comments Wed, 12 Jan 2011 21:51:28 +0000 Brian http://im-mobile.com/?p=1334

IM-Mobile - Mobile Relationship Marketing and Advertising

  Mobile Advertising Continues Growth For several years, mobile and online advertisers had a lover’s quarrel. Mobile proponents claimed “the year of mobile,” while online, broadcast and print industry folks kept knocking mobile as a teenage love affair with iPhones and other wireless toys. Well, according to Joy Liuzzo with InsightExpress, a digital marketing and advertising [...]

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]]> http://im-mobile.com/2011/01/12/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/feed/ 1 mobile research,consumer research,smartphones,technology research Interview with Joy Liuzzo of InsightExpress Mobile consumer research helps marketers and advertisers better understand mobile and smartphone user behaviors. In this interview, Joy and Brian discuss the latest InsightExpress study revealing some striking new information. Brian Prows no 30:54 Mobile Advertising with Harald Neidhardt of Smaato http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/ http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/#comments Wed, 27 May 2009 22:46:12 +0000 Brian http://im-mobile.com/?p=183

IM-Mobile - Mobile Relationship Marketing and Advertising

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing. Smaato is a pioneering mobile advertising company that operates the mobile ad [...]

IM-Mobile

]]> http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/feed/ 1 advertising,harald neidhardt,mobile ad network,Mobile Ads,mobile phone,mobile web,smaato If you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. - Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, If you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing. Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). The company partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. Harald Neidhardt is one of the Co-Founders of Smaato Inc. and was instrumental in conceiving the mobile advertising platform SOMA™. He has over 20 years of experience in marketing and business development, having led interactive agencies and marketing consulting firms in both the US and Europe, among them Pixelpark (US), the North American arm of Bertelsmann’s multimedia subsidiary and one of Europe’s largest Internet solution providers. Harald Neidhardt has a BA in Marketing Communications from Communications Academy, Hamburg. Smaato - Harald Neidhardt Interview Topics In this podcast interview with Brian Prows, Neidhardt's passion for mobile, innovative ideas and collaboration with others of like-mind clearly comes through.  When he's not arranging mobile forums for creative people to exchange ideas and innovate their businesses, NeidHardt, appearing on bnetTV, spreads the gospel of mobile wherever he goes. Meanwhile, he has Smaato to run. Smaato, in partnership with twenty mobile advertising networks, including Quattro Wireless, advertisers, publishers, handset manufacturers and mobile application developers, built an aggregated mobile ad network serving over 200 countries. Coordinating the complexities of mobile ad delivery is challenging, according to Neidhardt, whose SOMA mobile ad delivery system, delivers demographically-targeted mobile ads to smartphone handsets. SOMA automates the process of finding the "best fit" ads for mobile users, filling publisher ad inventories with tailored content and standalone "widgets" within smartphone applications. This reduces the need for publishers to coordinate with multiple mobile ad networks throughout the world. Smaato's servers pull by market which networks to use, type of ad to deliver to handsets (banner, text or widgets for mobile apps) and reporting, automatically handling the complexities of mobile ad delivery and measurement. According to Neidhardt, advertisers need to do a re-take on their perceptions about mobile vs. traditional advertising. Consumers place great personal value on their cell phones, carry them in  pockets and purses and increasingly rely on them for personal communications and as a source of information. Due to the nature of mobile, this presents opportunities for advertisers to reach targeted audienceas with advertising messages leading to increased and immediate sales. While overall ad spend is down due to the inclement economy, Smaato is experiencing growth none-the-less, while advertisers, in general, have reduced budgets for online and off-line placements. Creative directors and others at advertising agencies now know the impact of Apple's iPhone and other smartphones on consumer spending. Yet some advertisers still hold back on mobile ad spend, relying on traditional approaches. Harald Neidhardt, however, isn't worried. He believes, given a year or so, those who hold the advertising purse strings will "take the camera off the tripod" and invest in innovative mobile campaigns, reaping the benefits of a mobile, wireless world. Brian Prows no 33:11 Mobile Advertising U.S. Growth with Michael Boland http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/ http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/#comments Thu, 26 Mar 2009 03:37:51 +0000 Brian http://im-mobile.com/?p=69

IM-Mobile - Mobile Relationship Marketing and Advertising

Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental in covering the local online space for Interactive Local Media practice. He writes frequently for [...]

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]]> http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/feed/ 0 mobile advertising research, search advertising,advertising research,michael boland,kelsey group                           < ! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-...                           < ! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental in covering the local online space for Interactive Local Media practice. He writes frequently for the firms' blog. Mike is a frequent speaker and organizer at top industry conferences including Kelsey Group events, search engine strategies and others. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Search Engine Watch and Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. The Kelsey Group is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories, local search, SMB advertising and local media. The Kelsey Group’s Mobile Local Media Forecast for mobile advertising (2008-2013) is highlighted in the report “Going Mobile: The Mobile Local Media Opportunity." Kelsey’ s projections, quoted in Mobile Marketer, are $330M in 2009; $720M in 2010; $1.5B 2011; $2.3B in 2012; $3.1B in 2013. In the podcast, Mike discusses local mobile search advertising trends, including advertising revenues changes from traditional media (radio, television, newspapers) to mobile (SMS, display and search). SMS still dominates, but local search is growing faster, and traditional media area adopting mobile marketing as another channel for revenue growth. Research firm eMarketer recently downsized its U.S. mobile-ad revenue spend this year, dropping the forecast to $760 million, reduced from its $2.8 billion forecast for 2009 predicted last March, with a substantial reduction for 2010-2013. However, Mike and Kelsey are sticking to their higher forecasts. Online giants, like Google and MSN and large advertisers, continue to dominate mobile advertising, but SMB’s will garner more of the mobile advertising pie as ad revenue growth continues. Mobile search advertising will emulate online search practices—bidding for keywords, demographic targeting, etc. Mike states that fewer dot mobi sites will appear, due to company’s optimizing their existing websites for mobile devices. XHTML mobile device like the iPhone, Google’s Android devices and other smartphones are the biggest targets for mobile advertisers. Current handsets in the U.S. (266M) will grow to 280M in 2009, 286M by 2011, 291M by 2012 and flat by 2013 due to high saturation among the total population. Mike makes astute comments about the growth of Netbooks and mobile devices, combined with 3G and 4G handsets. Netbooks, the most “mobile” laptops on the market, easily complement cell phones, even if only used for voice communications. In fact, Mike says, the use of voice, already tested and in use by Google, is another channel for mobile advertisers. Mobile marketers are realizing that “the application is the new ad unit.” One example, discussed in the interview, Brian Prows no 35:43