Tag Archives: mobile phone

SmartPhone Engagement Enhances Mobile Internet Advertising Effectiveness: Joy Liuzzo Podcast

Posted on September 24, 2009 by Brian

Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand … Continue reading →

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Mobile Advertising with Harald Neidhardt of Smaato

Posted on May 27, 2009 by Brian

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of … Continue reading →

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Mobile Advertising U.S. Growth with Michael Boland

Posted on March 25, 2009 by Brian

Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental … Continue reading →

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