IM-Mobile » Mobile Internet http://im-mobile.com Mobile Relationship Marketing and Advertising Tue, 31 Jan 2012 05:42:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you're in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - 2011 - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing IM-Mobile » Mobile Internet http://im-mobile.com/wp-content/uploads/powerpress/IM_Header_144-097.jpg http://im-mobile.com San Francisco Bay Area Weekly Mobile Marketing Trends with Bryce Marshall of Knotice http://im-mobile.com/2010/11/11/mobile-marketing-trends-with-bryce-marshall-of-knotice/ http://im-mobile.com/2010/11/11/mobile-marketing-trends-with-bryce-marshall-of-knotice/#comments Fri, 12 Nov 2010 02:23:09 +0000 Brian http://im-mobile.com/?p=1315

IM-Mobile - Mobile Relationship Marketing and Advertising

A year ago Bryce Marshall, who is Director of Strategic Services with Knotice, a direct digital marketing firm, appeared on IM-Mobile. During our discussion, we did a role play about a fictitious furniture chain in the Midwest struggling with mobile and digital marketing challenges. Bryce impressed me with his strategic thinking. So I invited him [...]

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]]> http://im-mobile.com/2010/11/11/mobile-marketing-trends-with-bryce-marshall-of-knotice/feed/ 2 retail marketing, mobile marketing,digital marketing,creative advertising Interview with Bryce Marshall of Knotice, a digital marketing firm, about integrating SMS texting marketing with online and email Bryce Marshall talks about integrated digital marketing, including mobile and email. Brian and Bryce role play a retail furniture chain case study to show the effectiveness of integrated marketing. Brian Prows no 44:45 Mobile Web Content Optimization with Eric Hansen http://im-mobile.com/2010/10/22/mobile-web-content-optimization-with-eric-hansen/ http://im-mobile.com/2010/10/22/mobile-web-content-optimization-with-eric-hansen/#comments Fri, 22 Oct 2010 19:51:49 +0000 Brian http://im-mobile.com/?p=1260

IM-Mobile - Mobile Relationship Marketing and Advertising

Are you responsible for mobile website conversions and user engagement at your company? If so, Eric Hansen of SiteSpect has a few ideas to share with you. The company helps marketers test and optimize their web sites, detect important mobile device capabilities and discover how content affects user behavior and profitability. In his second podcast [...]

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]]> http://im-mobile.com/2010/10/22/mobile-web-content-optimization-with-eric-hansen/feed/ 1 website optimization, mobile websites,optimize website, web content optimization Eric Hansen of SiteSpect discusses optimizting content optimization of mobile websites Downloading a mobile website is more than carrier network speed; optimized mobile website content is critical for a satisfying experience. Listen as expert Eric Hansen discusses the issue. Brian Prows no 21:55 Mobile Advertising with Mobixell’s Freddy Friedman http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/ http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/#comments Thu, 03 Jun 2010 02:28:57 +0000 Brian http://im-mobile.com/?p=986

IM-Mobile - Mobile Relationship Marketing and Advertising

A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks. A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company [...]

IM-Mobile

]]> http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/feed/ 1 advertising solutions,freddy friedman,Mobile Ads,Mobile Internet,mobile operator,mobile web A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks. A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company helps operators optimize the surge in Internet traffic and streamline mobile ad delivery for brands, agencies and the carriers. With over 350 installations, Mobixell has worked with operators worldwide for ten years to efficiently manage mobile data traffic and ensure a quality user experience for over one billion subscribers. Freddy Friedman manages the global media monetization activities for Mobixell’s Mobile Advertising unit, working with OgilvyOne, AdMob, Quattro Wireless, GroupM, M&C Saatchi Mobile and other leading players in the global mobile advertising industry. In his 6 years with Mobixell, Freddy has led the strategic marketing activities in key Mobixell accounts, winning business with Vodafone, Orange France Telecom, Verizon Wireless , China Mobile, O2 and others. Freddy has an MBA from the Herriot-Watt University in Edinburgh, Scotland, and a B.A in international Marketing and Finance from COMAS (The College of Management Academic Studies in Tel Aviv). In this podcast interview, Freddy and Brian Prows discuss major changes among brands and agencies to embrace mobile marketing and advertising in innovative ways. As Freddy points out in the interview, advertisers didn't fully understand and appreciate the powerful qualities of mobile marketing and advertising in 2008 and 2009. In 2010, however, key players in the mobile advertising business are asking how mobile can help them reach new audiences and complement proven media channels. Topics covered in the podcast include: How Mobixell works with brands, agencies and carriers to optimize mobile multimedia delivery, whether through video, mms, sms, audio or other mobile channels in strategic partner relationships Mobile value added services that enhance mobile operator content delivery in developed and developing nations and continents Creating quality consumer user experiences with mobile TV, video and relevant mobile marketing and advertising units other than just banner ads Delivering strategic mobile marketing solutions especially in the APAC region AdMob and Quattro Wireless The importance of Africa, India, Japan and South East Asia, as they leaped over the traditional to the mobile Web The evolution of the desktop and mobile Internet Why the iPad is not as much a critical catalyst for global trends as the iPhone Mobile device convergence Working with mobile ad agencies and other partners in the mobile ecosystem Why Mobixell's modular approach taps into the lifestyles of each nation with appropriate advertising despite lack of mobile Internet availability Delivering optimized solutions to worldwide operators that engage mobile consumers and boost ROI The importance of permission-based marketing campaigns especially in North America Mobile marketing's future of tablets, phones and other devices when marketers know which devices to employ and how to maximize campaign effectiveness Listen to this informative podcast about emerging trends in mobile marketing, advertising and technology. Brian Prows no 26:39 Mobile Device Advertising in a World of iPads and Kindles http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/ http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/#comments Tue, 02 Feb 2010 19:13:02 +0000 Brian http://im-mobile.com/?p=787

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and the role of mobile ad networks, [...]

IM-Mobile

]]> http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/feed/ 1 mobile device advertising,mobile advertising,e-readers,wireless devices,advertising indusry. Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. - After Steve Jobs proclaimed the "[the iPad]... Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the "[the iPad]...is so much more intimate than a smartphone...," he raised the definition of a mobile device and the role of mobile ad networks, ad agencies, wireless carriers and online advertising companies, including Google, Yahoo, Bing and other search advertising firms. Mojiva, for example, a company that targets smartphone advertisers and publishers, announced its support for Apple's new tablet computer within days after Jobs spoke. Quattro Wireless, recently purchased by Apple, is also interested in boosting mobile ad network advertising revenues with the iPad. Mobile Marketing, Advertising and Emerging Wireless Devices Emerging mobile and wireless technologies directly challenge the power of wireless carriers, mobile aggregators and regulators such as the FCC. For example, mobile advertisers currently must rent or buy short codes issued and managed by carriers and aggregators, to mount an SMS advertising campaign on mobile phones. But the non-wireless version of the iPad and other emerging wireless devices don't necessarily connect through mobile carriers. Wi-Fi networks, growing rapidly within homes and businesses, eliminate the need for wireless carriers entirely with the exception, perhaps, of WiMax, a broadband wireless service. This opens the door for marketers and advertisers to mount advertising campaigns without the involvement of mobile operators, aggregators and others in the current mobile and advertising ecosystems. Mobile Advertising Standards and Regulations for the Future Bypassing wireless carriers doesn't relieve marketers and advertisers from best practices and standards and regulations already established for Internet and mobile advertising. Google, Yahoo and other search advertisers have already created R&R's to use their services and other regulations controlling spam are already in place. As new mobile devices reach the market, changes in best practices will, undoubtedly, become necessary. The IAB, Mobile Marketing Association, Direct Marketing Association and others will need to review changing mobile marketing and advertising standards. While the future is promising for new, innovative mobile and wireless products, the market place, industry, professional associations and regulators must adapt standards to meet the changing mobile ecosystem. Brian Prows no 3:19 Mobile Advertising Growth at Quattro Wireless http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/ http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/#comments Wed, 16 Dec 2009 02:30:04 +0000 Brian http://im-mobile.com/?p=602

IM-Mobile - Mobile Relationship Marketing and Advertising

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, [...]

IM-Mobile

]]> http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/feed/ 0 jeremy arnon,Mobile Ads,Mobile Advertising,Mobile Internet,mobile web,quattro wireless,Smartphones As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. - Quattro Wireless, As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, o... Brian Prows no 27:09 SmartPhone Engagement Enhances Advertising Benefits http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/ http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/#comments Thu, 24 Sep 2009 16:59:53 +0000 Brian http://im-mobile.com/?p=456

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile [...]

IM-Mobile

]]> http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/feed/ 0 advertising research,mobile internet,smartphones,insightexpress,joy liuzzo,mobile phone Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website? Joy Liuzzo of InsightExpress Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research. The company helps marketers and advertisers measure advertising effectiveness using online, mobile and other media. She works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations. Joy also manages the company’s digital media measurement marketing initiatives, as she uses her extensive background strategy and research experience maximizing digital media. She joined InsightExpress from AOL where she held a high level role involving mobile marketing and product development and worked closely with clients at every phase of the research process. “’The nose-to-screen interaction with smartphones makes you block everything else around you out (at least it does for me, much to the annoyance of my husband), similar to what we see when people are focused on a task on the computer…We’re looking at the perfect storm of advertising.” Listen to a fascinating and useful podcast about smartphone engagement with your mobile audiences on IM-Mobile, iTunes or MobileBeyond. Brian Prows no 30:54 Neustar Mobile Barcodes Enhance Brand Advertising http://im-mobile.com/2009/03/31/neustar-2d-bar-codes-enhance-mobile-advertising-brands/ http://im-mobile.com/2009/03/31/neustar-2d-bar-codes-enhance-mobile-advertising-brands/#comments Tue, 31 Mar 2009 19:01:23 +0000 Brian http://im-mobile.com/?p=80

IM-Mobile - Mobile Relationship Marketing and Advertising

Neustar mobile barcodes are helping mobile advertisers and brands improve mobile marketing and advertising. The company’s two-dimensional bar codes are not dependent on carrier or scanning technology. A technology company that generates trusted communications across applications, networks and enterprises, the company announced partnerships with 3G Vision, Mobile Discovery, Mobile Tag and NeoMedia Technologies at the CTIA today. Its bar [...]

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]]> http://im-mobile.com/2009/03/31/neustar-2d-bar-codes-enhance-mobile-advertising-brands/feed/ 0 Mobile Advertising Networks and inMobi’s Naveen Tewari http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/ http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/#comments Thu, 26 Feb 2009 09:57:37 +0000 Brian http://im-mobile.com/?p=54

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising networks, partnering  mobile advertisers and publishers, are growing rapidly in India and worldwide–especially in developing countries where Internet access is limited. inMobi, based in India, is rapidly expanding its coverage in Europe, Asia and elsewhere across the globe. Over 320 million people in India have a mobile phone with 10 million new subscribers [...]

IM-Mobile

]]> http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/feed/ 0 mobile ad networks, mobile advertising,sms text advertisng,mobile marketing Mobile advertising networks, partnering  mobile advertisers and publishers, are growing rapidly in India and worldwide--especially in developing countries where Internet access is limited. inMobi, based in India, Mobile advertising networks, partnering  mobile advertisers and publishers, are growing rapidly in India and worldwide--especially in developing countries where Internet access is limited. inMobi, based in India, is rapidly expanding its coverage in Europe, Asia and elsewhere across the globe. Over 320 million people in India have a mobile phone with 10 million new subscribers activating service monthly. The 25 and under age group is the fastest growing segment of India's insatiable adoption of mobile handsets. Reaching these and other advertiser-targeted groups is achievable using mobile ad networks. (See the inMobi blog.) Recently, I had an opportunity to interview inMobi founder and CEO Naveen Tewari, who runs one of the largest mobile advertising networks in Asia. inMobi is one of the leading  networks that automates the creation, placement and monitoring of mobile ad placements among major advertisers and website publishers seeking to monetize their web properties. Based in Bangalore, India with offices in Mumbai, Singapore and Palo Alto, CA, inMobi received nearly $8 million in funding to target mobile markets in Southeast and South Asia, the Middle East and Africa--areas of the world where mobile is the only channel for advertisers and publishers to reach growing populations that lack land line-based Internet service. In the interview, Newari discusses a large "mass niche" of mobile users, defined demographically by income or personal interests. The company's ability to rotate ads based on type of handset, country and other demographics better positions mobile advertisers' ability to maximize their ROI while delivering targeted content advertising to publishers. Companies, such as Reebok, have created multimedia campaigns, integrating mobile advertising in promotional campaigns that drive desired branding and demonstrable results. In one campaign, Reebok achieved a 10%-12% conversion rate bringing customers to retail stores when mobile was used in conjunction with an overall promotional strategy. Marketers around the world are researching and testing use of the mobile Internet to drive products and services to market, create brand awareness and optimize ROI. Conversions, according to Newari, vary by 1%-7%, depending on website, while post click-through conversions of 5%-20% become achievable deploying mobile in advertising campaigns. Listen to this eye-opening podcast with inMobi's Naveen Tewari as he explores the power of mobile advertising networks to maximize both advertiser and publisher profitability. Brian Prows no 29:14 India Mobile Growth Exploding http://im-mobile.com/2009/02/12/india-2009-viral-growth-market-for-mobile-voice-data-subscribers/ http://im-mobile.com/2009/02/12/india-2009-viral-growth-market-for-mobile-voice-data-subscribers/#comments Thu, 12 Feb 2009 03:02:29 +0000 Brian http://im-mobile.com/?p=25

IM-Mobile - Mobile Relationship Marketing and Advertising

If you’re seeking a growth market for mobile voice and data subscribers, look to India where carriers acquire ten million new subscribers a month, according to blogger Rajesh Jain. India mobile phone and data subscribers are quickly growing. The Wall Street Journal reported in a recent article that Indians, most without landlines or Internet access, [...]

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]]> http://im-mobile.com/2009/02/12/india-2009-viral-growth-market-for-mobile-voice-data-subscribers/feed/ 2 Mobile Websites Showing Rapid Growth http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/ http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/#comments Tue, 10 Feb 2009 20:28:33 +0000 Brian http://im-mobile.com/?p=20

IM-Mobile - Mobile Relationship Marketing and Advertising

The growth of mobile phones around the world (now 5B and growing rapidly) usually claim most headlines. What is less known among marketers and the general public is the explosive growth in mobile websites (websites with .mobi after them). As mobile users migrate to the mobile Web, websites designed for smaller screens and less internal [...]

IM-Mobile

]]> http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/feed/ 0