Tag Archives: Mobile Internet

Mobile Ad Networks and Mobile’s Future with Harald Neidhardt

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  … Continue reading

Posted in Advertising Strategies, Mobile Ad Networks, Mobile Advertising, Mobile Applications, Mobile Devices, Mobile Internet | Tagged , , , , , , , , , , , , , | 2 Comments

Mobile Advertising in a Multimedia Age with Mobixell’s Freddy Friedman

A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in … Continue reading

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Bango Mobile Payments and Analytics with Andy Bovingdon

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading

Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Tagged , , , , , , , , , , , , | 1 Comment

Mobile Devices Challenge the Advertising Ecosystem

Mobile wireless devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and … Continue reading

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Mobile Advertising Growth at Quattro Wireless

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising … Continue reading

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Improve Mobile Website Advertising with Crisp Wireless

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SmartPhone Engagement Enhances Mobile Internet Advertising Effectiveness: Joy Liuzzo Podcast

Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand … Continue reading

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Mobile Advertising with Harald Neidhardt of Smaato

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of … Continue reading

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