IM-Mobile » Mobile Advertising

IM-Mobile » Mobile Advertising http://im-mobile.com Mobile Relationship Marketing and Advertising Tue, 31 Jan 2012 05:42:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you're in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - 2011 - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing IM-Mobile » Mobile Advertising http://im-mobile.com/wp-content/uploads/powerpress/IM_Header_144-097.jpg http://im-mobile.com San Francisco Bay Area Weekly Carrier Data Plans, Fair Pricing and Mobile Advertising http://im-mobile.com/2011/08/17/carrier-data-plans/ http://im-mobile.com/2011/08/17/carrier-data-plans/#comments Wed, 17 Aug 2011 19:56:55 +0000 Brian http://im-mobile.com/?p=1571

IM-Mobile - Mobile Relationship Marketing and Advertising

As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed “all you can eat plans,” should customerrs choose lower-priced plans with greater risk of overages or higher rate plans protecting them from going over? Those in mobile advertising, like Delly Tamer [...]

IM-Mobile

]]> http://im-mobile.com/2011/08/17/carrier-data-plans/feed/ 0 Mobile Advertising,mobile data plans As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed "all you can eat plans," should customerrs choose lower-priced plans with greater risk of overages or higher rate... As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed "all you can eat plans," should customerrs choose lower-priced plans with greater risk of overages or higher rate plans protecting them from going over? Those in mobile advertising, like Delly Tamer writing in Venturebeat, writes about customer dissatisfaction with pricing plans. But he doesn't address whether carrier data plans reduce mobile advertising growth due to CTR reluctance. In February, 2010, I wrote a MobileBeyond piece about Google Voice, Skype and carrier data charges that confuse carriers' customers. I concluded that simplifying charges is critical as feature phone users switch to smartphones and data plans. Unlike other metered industries, like utility companies, U.S. carriers created a pricing quagmire. "Buckets of minutes," Cingular's "rollover minutes," Verizon's $1.99 per megabyte charge, unlimited, tiered and prepaid data plans slowly emerged. All the changes should have killed off the golden goose. That customers complained but still paid their bills astounds me. If carriers from the get-go would have adopted metered pricing similar to electric and gas utilities--and ditch the penny-pinching extras--mobile consumers would have experienced increased satisfaction. Electrical utilities, for example, trained home owners that their average monthly bill would rise in the Winter as gas usage increases, go down in the Spring and rise in the Summer for households using AC. Mobile carriers should have implemented a similar strategy, reducing consumer data pricing concerns. Carrier Data Plans and Mobile Advertising As a result, the mobile advertising industry not only has to write outstanding creative with great offers to convince consumers to click. They must deal with mobile users who worry about voice and data charges. Simplifying Mobile Phone Costs Here's an example of a an equitable carrier data plan: Every mobile consumer pays a base rate for individual voice minutes, text and data. (Shared plans might vary slightly.) The base rate, similar to utility companies, would reflect the median average monthly bill. (Half the customers will exceed base; half will not.) * Customers who exceed voice or data for each billing cycle pay a fair price for the overage (say, 5 cents per voice minute, 2 cents per text and 50 cents per megabyte, plus any extra charges for ring tones, wall paper or apps). Customers who don't reach the max should receive a credit for next month's bill. This is not only fair to customers; it may also reduce network congestion caused by data-gouging users, who gradually reduce their data consumption. That's it. Simple, reasonable charges for voice, text and data. While this plan will not resolve all mobile user pricing complaints, once consumers better understand their usage and bills, customer satisfaction should gradually increase. Click-through rates rise for advertisers. Carriers have fewer customer complaints. And everyone gets a good night's sleep. * Many gas and electrical utilities use a "base factor" to determine rates. Customers who exceed this factor pay more per therm or kilowatt. Customers also receive a discount if they reduce energy consumption year-over-year. Additional energy rebates for replacing old appliances that are less energy efficient are also available. Mobile carriers could apply these "carrot" rather than "stick" programs. Brian Prows no 5:13 Mobile and Online Advertisers Get Married in 2011 http://im-mobile.com/2011/01/12/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/ http://im-mobile.com/2011/01/12/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/#comments Wed, 12 Jan 2011 21:51:28 +0000 Brian http://im-mobile.com/?p=1334

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile Advertising Continues Growth For several years, mobile and online advertisers had a lover’s quarrel. Mobile proponents claimed “the year of mobile,” while online, broadcast and print industry folks kept knocking mobile as a teenage love affair with iPhones and other wireless toys. Well, according to Joy Liuzzo with InsightExpress, a digital marketing and advertising [...]

]]> http://im-mobile.com/2011/01/12/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/feed/ 1 mobile research,consumer research,smartphones,technology research Interview with Joy Liuzzo of InsightExpress Mobile consumer research helps marketers and advertisers better understand mobile and smartphone user behaviors. In this interview, Joy and Brian discuss the latest InsightExpress study revealing some striking new information. Brian Prows no 30:54 Mobile Advertising Growth at 4INFO with Julie Shumaker http://im-mobile.com/2010/11/16/mobile-advertising-growth-at-4info-with-julie-shumaker/ http://im-mobile.com/2010/11/16/mobile-advertising-growth-at-4info-with-julie-shumaker/#comments Wed, 17 Nov 2010 01:17:57 +0000 Brian http://im-mobile.com/?p=1323

IM-Mobile - Mobile Relationship Marketing and Advertising

When I interviewed Kirsten McMullen, Director of Marketing at 4INFO in August, 2009, we discussed how SMB’s can effectively use SMS mobile advertising at reasonable costs to engage mobile phone users. Since then, the firm has added a kaleidoscope of new services for advertisers, brands and its publishers as the industry grows globally to $3.5B [...]

]]> http://im-mobile.com/2010/11/16/mobile-advertising-growth-at-4info-with-julie-shumaker/feed/ 1 text advertising,mobile advertising,4info,mobile marketing,sms text marketing Interview with 4INFO's Julie Shumaker about mobile text advertising and messaging In this interview, Julie discusses the growth of 4INFO and SMS text marketing worldwide. Learn how mobile advertising campaigns via text work. Brian Prows no 23:38 Rich Media Mobile Ads from 4delite with Eugene Walden http://im-mobile.com/2010/09/29/rich-media-mobile-ads-from-4delite-with-eugene-walden/ http://im-mobile.com/2010/09/29/rich-media-mobile-ads-from-4delite-with-eugene-walden/#comments Wed, 29 Sep 2010 20:32:57 +0000 Brian http://im-mobile.com/?p=1189

IM-Mobile - Mobile Relationship Marketing and Advertising

Rich media mobile ads may become old hat in the future. But until recently, mobile browser displays were limited, challenging advertisers to deliver creative, attractive advertising. As smartphone browsers and apps improved in quality, advertiser interest in rich media advertising increased. Now HTML mobile browsers and smartphone apps, running on all major phone operating systems, deliver [...]

]]> http://im-mobile.com/2010/09/29/rich-media-mobile-ads-from-4delite-with-eugene-walden/feed/ 2 mobile rich media,rich media advertising,4delite,smartphone advertising Eugene Walden of SF headquarted 4delite discusses rich media mobile advertising Although SMS text marketing still dominates the world of mobile, the industry is turning to rich media ad units for displaying marketers' brand advertising. As 3G/4G mobile networks grow--and smartphones become more powerful--the advertising experience on mobile gets better. Interview with Brian and Eugene Walden. Brian Prows no 26:23 Mobile Device Advertising in a World of iPads and Kindles http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/ http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/#comments Tue, 02 Feb 2010 19:13:02 +0000 Brian http://im-mobile.com/?p=787

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and the role of mobile ad networks, [...]

]]> http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/feed/ 1 mobile device advertising,mobile advertising,e-readers,wireless devices,advertising indusry. Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. - After Steve Jobs proclaimed the "[the iPad]... Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the "[the iPad]...is so much more intimate than a smartphone...," he raised the definition of a mobile device and the role of mobile ad networks, ad agencies, wireless carriers and online advertising companies, including Google, Yahoo, Bing and other search advertising firms. Mojiva, for example, a company that targets smartphone advertisers and publishers, announced its support for Apple's new tablet computer within days after Jobs spoke. Quattro Wireless, recently purchased by Apple, is also interested in boosting mobile ad network advertising revenues with the iPad. Mobile Marketing, Advertising and Emerging Wireless Devices Emerging mobile and wireless technologies directly challenge the power of wireless carriers, mobile aggregators and regulators such as the FCC. For example, mobile advertisers currently must rent or buy short codes issued and managed by carriers and aggregators, to mount an SMS advertising campaign on mobile phones. But the non-wireless version of the iPad and other emerging wireless devices don't necessarily connect through mobile carriers. Wi-Fi networks, growing rapidly within homes and businesses, eliminate the need for wireless carriers entirely with the exception, perhaps, of WiMax, a broadband wireless service. This opens the door for marketers and advertisers to mount advertising campaigns without the involvement of mobile operators, aggregators and others in the current mobile and advertising ecosystems. Mobile Advertising Standards and Regulations for the Future Bypassing wireless carriers doesn't relieve marketers and advertisers from best practices and standards and regulations already established for Internet and mobile advertising. Google, Yahoo and other search advertisers have already created R&R's to use their services and other regulations controlling spam are already in place. As new mobile devices reach the market, changes in best practices will, undoubtedly, become necessary. The IAB, Mobile Marketing Association, Direct Marketing Association and others will need to review changing mobile marketing and advertising standards. While the future is promising for new, innovative mobile and wireless products, the market place, industry, professional associations and regulators must adapt standards to meet the changing mobile ecosystem. Brian Prows no 3:19 Media Channels Abound in Mobile Marketing http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/ http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/#comments Thu, 28 Jan 2010 02:43:39 +0000 Brian http://im-mobile.com/?p=750

IM-Mobile - Mobile Relationship Marketing and Advertising

Media channels are many as Michael Becker repeated several times in his podcast interviews with me, increasing the ability of marketers to reach consumers in different ways unlike other media. The Internet, print, broadcast and email are more limited. Marketing Media Channels Each mobile phone, due to its operating system (Symbian, Java, Android, iPhone, etc.), type [...]

]]> http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/feed/ 0 Mobile Advertising Growth at Quattro Wireless http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/ http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/#comments Wed, 16 Dec 2009 02:30:04 +0000 Brian http://im-mobile.com/?p=602

IM-Mobile - Mobile Relationship Marketing and Advertising

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, [...]

]]> http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/feed/ 0 jeremy arnon,Mobile Ads,Mobile Advertising,Mobile Internet,mobile web,quattro wireless,Smartphones As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. - Quattro Wireless, As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, o... Brian Prows no 27:09 Smaato Mobile Advertising Roundtable in San Francisco: Part One http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/ http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/#comments Tue, 24 Nov 2009 07:51:02 +0000 Brian http://im-mobile.com/?p=561

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato, a pioneering mobile advertising firm, sponsors mobile industry round tables around the [...]

]]> http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/feed/ 2 advertising,advertising firms,android,Mobile Ads,Mobile Advertising,Mobile Marketing,mobile round table,smaato Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement i... Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato, a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising. On October 14, 2009, eleven people who are passionate about mobile met in San Francisco for a 70 minute discussion about: Changes in the mobile ad landscape The impact of the iPhone on end-users and mobile application developers Building new mobile ad revenue streams consistent with mobile user expectations Mobile advertising in Japan The fast growth of Android mobile phones MMA and IAB mobile advertising standards and emerging "rich-content" ad units for mobile browsers found in smartphones Using the voice channel in mobile The challenges of launching mobile apps in an app store environment and integrating mobile advertising with other media channels Guests participating in the discussion and recording include: Harald Neidhardt, CMO and Co-Founder of Smaato Ragnar Kruse, Smaato's CEO & Co-Founder Petra Vorsteher, EVP of Strategic Alliances and also a co-founder of Smaato Mike Turner, a Partner with Osborne Clark, a London-based integrated legal firm for international businesses Andy James, an Associate with Osborne Clark Michael Bayle, Chief Sales and Marketing Officer of Amobee Media Systems Tobias Kemper, VP of the USA division of Nimbuzz, an interactive mobile service Kei Shimada, CEO and President of Infinita, in Japan Cheryl Lucanegro, VP of Advertising Sales for Pandora Internet Radio Cian O'Sullivan, Reporter for GoMoNews Brian Prows with MobileBeyond, a blogger and podcaster covering mobile communications, mobile marketing and mobile advertising. Harald Neidhardt is the roundtable moderator. Click here for part two. Click here for a transcript of parts one and two. Brian Prows no 34:00 Local Mobile Search Advertising with Gregg Stewart of 15miles http://im-mobile.com/2009/10/16/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/ http://im-mobile.com/2009/10/16/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/#comments Sat, 17 Oct 2009 06:04:53 +0000 Brian http://im-mobile.com/?p=514

IM-Mobile - Mobile Relationship Marketing and Advertising

Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge. Mobile advertising [...]

]]> http://im-mobile.com/2009/10/16/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/feed/ 1 business communications,directional marketing,gregg stewart,Mobile Advertising,mobile hones,Mobile Marketing,mobile search Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. - This isn’t surprising considering that advertisers and ... Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge. Mobile advertising is typically seen by advertising agencies and brands, as in the early days of the Internet, as a digital advertising channel still in test mode. However, since the release of the iPhone and other smartphones, brands are beginning to understand the unique, personal engagement characteristics of mobile phones and are testing multimedia marketing campaigns incorporating mobile. In this podcast interview with Gregg Stewart, President of 15miles, the interactive digital arm of TMP Directional Marketing, he discusses some of the strengths of smartphones in local search advertising that complement other channels. 15miles 15miles is an industry leader in local search marketing that connects brands with consumers through proven digital marketing practices. The company has hundreds of experienced marketing specialists to tailor messages for target audiences. Based on proprietary technology, 15miles assists clients in developing strategic Internet and mobile marketing strategies that drive sales directly to client websites and local storefronts where sales happen. 15miles helps clients convert sales by optimizing brand recognition and desirability when consumers search for products and services. 15miles works with clients to improve media messaging accuracy and delivery to target markets. Gregg Stewart – President – 15miles Gregg Stewart’s current responsibilities and goals include working with clients to leverage and optimize directional marketing opportunities across TMP’s interactive and local search programs. With more than 20 years of Yellow Pages and interactive agency experience, Gregg Stewart founded Wahlstrom Interactive, a division of Interpublic Group, before serving as senior vice president of channel management and marketing at Fathom Online, a search engine marketing firm. He is also the vertical expert on local search for Search Engine Watch, and he previously served on the Search Engine Strategies advisory board. Stewart joined TMPDM in January 2006. Now as president of 15miles, he is the guiding hand in maintaining its leadership position and developing client interactive marketing strategies. During the podcast, Gregg cites several research studies, including one from comScore, that shed light on the growth of local search advertising and mobile's role in expanding its effectiveness. Gregg Stewart's LinkedIn Profile 15miles Website Search Perspective Blog Case Studies and White Papers IAB Mobile Buyers Guide New TMP-comScore Survey Data on Local Mobile Search “Mobile Coupons Offer Multiple Benefits” Recent Articles by Gregg Stewart Brian Prows no 31:35 Rich Media Ads for Mobile at Crisp Wireless http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/ http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/#comments Fri, 16 Oct 2009 00:05:54 +0000 Brian http://im-mobile.com/?p=495

IM-Mobile - Mobile Relationship Marketing and Advertising

Brands and agencies are getting smarter about boosting conversions through rich media ads for mobile advertising campaigns. Crisp Wireless, one of the leaders serving brands and publishers, has pioneered the industry. Crisp Wireless has built over 300 mobile websites and designed advertising campaigns for major companies, including leading brands Lexus, Infiniti, Paramount Pictures, Estee Lauder, [...]

]]> http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/feed/ 1 advertising firms,crisp wireless,digital media,Mobile Advertising,mobile web,rich media ads,rich media advertising,tom foran Brands and agencies are getting smarter about boosting conversions through rich media ads for mobile advertising campaigns. Crisp Wireless, one of the leaders serving brands and publishers, has pioneered the industry. Brands and agencies are getting smarter about boosting conversions through rich media ads for mobile advertising campaigns. Crisp Wireless, one of the leaders serving brands and publishers, has pioneered the industry. Crisp Wireless has built over 300 mobile websites and designed advertising campaigns for major companies, including leading brands Lexus, Infiniti, Paramount Pictures, Estee Lauder, VH1 and others. Some of its premiere publishers are The Wall Street Journal, Accuweather, Bloomberg/BusinessWeek, Hearst Magazine, Digital Media and Cars.com. Recently, Crisp partnered with technology leader AdMarvel. Supporting both apps and mobile website rich media ads, Apple's iPhone, iPad and Android phones are supported. A Volkswagon campaign, utilizing banner ads, successfully ran on CBS and CNN mobile websites, supporting the iPhone, providing high engagement levels for viewers. Crisp Wireless provides rich media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of U.S. mobile web users. Tom Foran is the senior Sales and Marketing executive tasked with global revenue responsibility. Foran comes to Crisp after serving as GM of Ad Sales & Operations for Quigo. As a member of Quigo’s senior management team, Tom was instrumental in driving the company’s rapid growth (Quigo was acquired by AOL in November of 2007.) Prior to Quigo, Tom spent five years in the Search industry, including senior business development and strategic alliances roles at Overture and Yahoo. He also worked in Business Development for United Online and NBCi. Tom graduated summa cum laude/Phi Beta Kappa from Tufts University. In the podcast, Tom discusses how a rich media mobile websites better engage smartphone users. Paramount's G.I. Joe iPhone campaign, for example, produced a 25% click-through rate. Another for Lexus achieved excellent mobile advertising results. Mobile advertising is quickly moving from plain text ads to creative, eye-catching banner and other ad units that increase CTR's on mobile websites. Tom Foran explains how it's done in mobile advertising Brian Prows no 30:24 Mobile Advertising Expanding in Scandinavia http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/ http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/#comments Tue, 31 Mar 2009 00:16:38 +0000 Brian http://im-mobile.com/?p=74

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger for now, mobile continues drawing an increasing percentage of online revenue. Mobiento has won the MMA Global Awards [...]

]]> http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/feed/ 0 marketing agencies,mobiento,Mobile Advertising,Mobile Advertising Agency,Mobile Marketing,mobile web,per holmkvist,scandinavia,text messaging Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. - Although the revenue from the non-mobile Internet ... Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger for now, mobile continues drawing an increasing percentage of online revenue. Mobiento has won the MMA Global Awards twice, and was elected in the top-three mobile marketing agencies in the world in at the 2008 MAMA Awards. Mobiento has conducted more than 700 advertising campaigns in Scandinavia and internationally. Mobiento’s customers include major brands such as H&M, a large clothing retailer, Volvo, Microsoft, Coca-Cola, Snickers, and Stimorol. Per has worked in mobile marketing since 2000 and has been driving the industry development in Sweden. The magazine InternetWorld named Per as one of Sweden’s top 10 entrepreneurs in 2007. During the podcast interview, he discusses Mobimento’s advertising services, campaigns and mobile advertising in Scandinavia. Working with other traditional agencies and clients, Mobiento offers its mobile advertising expertise to create dynamic, interactive campaigns. Clients come to Mobiento to enhance brand, introduce new products and maximize advertising impact in mobile phone campaigns. Standalone promotions, according to Per, are growing rapidly as more companies learn the power of mobile and other media channels. Per describes the Adiento network, used for distribution of SMS and banner advertising, loyalty mobile campaigns at H&M, a large international retailer, the TeliaSonera “Turn Your Career On,” an annual best song and singing event and how mobile applications are driving mobile advertising. Per also describes the Snicker’s viral mobile game campaign. How email complements text messaging is discussed—email most useful when timing is not critical and mobile for instantaneous communications—as well as the need for every company to optimize its branded website and URL for mobile handset display. Listen to an advertising expert in the mobile ad agency business as he describes the growth in Scandinavia. Brian Prows no 36:18 Mobile Advertising U.S. Growth with Michael Boland http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/ http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/#comments Thu, 26 Mar 2009 03:37:51 +0000 Brian http://im-mobile.com/?p=69

IM-Mobile - Mobile Relationship Marketing and Advertising

Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental in covering the local online space for Interactive Local Media practice. He writes frequently for [...]

]]> http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/feed/ 0 mobile advertising research, search advertising,advertising research,michael boland,kelsey group < ! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-... < ! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental in covering the local online space for Interactive Local Media practice. He writes frequently for the firms' blog. Mike is a frequent speaker and organizer at top industry conferences including Kelsey Group events, search engine strategies and others. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Search Engine Watch and Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. The Kelsey Group is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories, local search, SMB advertising and local media. The Kelsey Group’s Mobile Local Media Forecast for mobile advertising (2008-2013) is highlighted in the report “Going Mobile: The Mobile Local Media Opportunity." Kelsey’ s projections, quoted in Mobile Marketer, are $330M in 2009; $720M in 2010; $1.5B 2011; $2.3B in 2012; $3.1B in 2013. In the podcast, Mike discusses local mobile search advertising trends, including advertising revenues changes from traditional media (radio, television, newspapers) to mobile (SMS, display and search). SMS still dominates, but local search is growing faster, and traditional media area adopting mobile marketing as another channel for revenue growth. Research firm eMarketer recently downsized its U.S. mobile-ad revenue spend this year, dropping the forecast to $760 million, reduced from its $2.8 billion forecast for 2009 predicted last March, with a substantial reduction for 2010-2013. However, Mike and Kelsey are sticking to their higher forecasts. Online giants, like Google and MSN and large advertisers, continue to dominate mobile advertising, but SMB’s will garner more of the mobile advertising pie as ad revenue growth continues. Mobile search advertising will emulate online search practices—bidding for keywords, demographic targeting, etc. Mike states that fewer dot mobi sites will appear, due to company’s optimizing their existing websites for mobile devices. XHTML mobile device like the iPhone, Google’s Android devices and other smartphones are the biggest targets for mobile advertisers. Current handsets in the U.S. (266M) will grow to 280M in 2009, 286M by 2011, 291M by 2012 and flat by 2013 due to high saturation among the total population. Mike makes astute comments about the growth of Netbooks and mobile devices, combined with 3G and 4G handsets. Netbooks, the most “mobile” laptops on the market, easily complement cell phones, even if only used for voice communications. In fact, Mike says, the use of voice, already tested and in use by Google, is another channel for mobile advertisers. Mobile marketers are realizing that “the application is the new ad unit.” One example, discussed in the interview, Brian Prows no 35:43 Is Advertising Necessary? http://im-mobile.com/2009/03/22/is-advertising-necessary/ http://im-mobile.com/2009/03/22/is-advertising-necessary/#comments Sun, 22 Mar 2009 21:35:52 +0000 Brian http://im-mobile.com/?p=66

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising continues its relentless growth, while Internet revenues are falling. Social media and viral marketing grow rapidly. New media marketing channels are growing, leading to the question: “Is advertising necessary?” Questions about the Necessity of Advertising As with print advertisers, especially newspapers, that continue losing revenue to online placement, the community of mobile advertisers, [...]

]]> http://im-mobile.com/2009/03/22/is-advertising-necessary/feed/ 0 Mobile Advertising Networks and inMobi’s Naveen Tewari http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/ http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/#comments Thu, 26 Feb 2009 09:57:37 +0000 Brian http://im-mobile.com/?p=54

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising networks, partnering mobile advertisers and publishers, are growing rapidly in India and worldwide–especially in developing countries where Internet access is limited. inMobi, based in India, is rapidly expanding its coverage in Europe, Asia and elsewhere across the globe. Over 320 million people in India have a mobile phone with 10 million new subscribers [...]

]]> http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/feed/ 0 mobile ad networks, mobile advertising,sms text advertisng,mobile marketing Mobile advertising networks, partnering mobile advertisers and publishers, are growing rapidly in India and worldwide--especially in developing countries where Internet access is limited. inMobi, based in India, Mobile advertising networks, partnering mobile advertisers and publishers, are growing rapidly in India and worldwide--especially in developing countries where Internet access is limited. inMobi, based in India, is rapidly expanding its coverage in Europe, Asia and elsewhere across the globe. Over 320 million people in India have a mobile phone with 10 million new subscribers activating service monthly. The 25 and under age group is the fastest growing segment of India's insatiable adoption of mobile handsets. Reaching these and other advertiser-targeted groups is achievable using mobile ad networks. (See the inMobi blog.) Recently, I had an opportunity to interview inMobi founder and CEO Naveen Tewari, who runs one of the largest mobile advertising networks in Asia. inMobi is one of the leading networks that automates the creation, placement and monitoring of mobile ad placements among major advertisers and website publishers seeking to monetize their web properties. Based in Bangalore, India with offices in Mumbai, Singapore and Palo Alto, CA, inMobi received nearly $8 million in funding to target mobile markets in Southeast and South Asia, the Middle East and Africa--areas of the world where mobile is the only channel for advertisers and publishers to reach growing populations that lack land line-based Internet service. In the interview, Newari discusses a large "mass niche" of mobile users, defined demographically by income or personal interests. The company's ability to rotate ads based on type of handset, country and other demographics better positions mobile advertisers' ability to maximize their ROI while delivering targeted content advertising to publishers. Companies, such as Reebok, have created multimedia campaigns, integrating mobile advertising in promotional campaigns that drive desired branding and demonstrable results. In one campaign, Reebok achieved a 10%-12% conversion rate bringing customers to retail stores when mobile was used in conjunction with an overall promotional strategy. Marketers around the world are researching and testing use of the mobile Internet to drive products and services to market, create brand awareness and optimize ROI. Conversions, according to Newari, vary by 1%-7%, depending on website, while post click-through conversions of 5%-20% become achievable deploying mobile in advertising campaigns. Listen to this eye-opening podcast with inMobi's Naveen Tewari as he explores the power of mobile advertising networks to maximize both advertiser and publisher profitability. Brian Prows no 29:14 Mobile Website Advertising in France Booming http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/ http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/#comments Fri, 13 Feb 2009 04:12:42 +0000 Brian http://im-mobile.com/?p=30

IM-Mobile - Mobile Relationship Marketing and Advertising

Over one million mobile websites are now registered and they’re growing fast. Want to make money with mobile websites and blogs? If you’re a publishing with a mobile website or blog, mobile ad networks offer CPC, CPA and CPM advertising. Vianney Settini, co-founder of TexoMobile, a French company providing mobile advertising services and a [...]

]]> http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/feed/ 0 cpm advertising,making money,Mobile Ads,Mobile Advertising,mobile communities,Mobile Websites,texomobile,vianney settini,website advertising - Over one million mobile websites are now registered and they're growing fast. Want to make money with mobile websites and blogs? If you're a publishing with a mobile website or blog, mobile ad networks offer CPC, CPA and CPM advertising. - Over one million mobile websites are now registered and they're growing fast. Want to make money with mobile websites and blogs? If you're a publishing with a mobile website or blog, mobile ad networks offer CPC, CPA and CPM advertising. Vianney Settini, co-founder of TexoMobile, a French company providing mobile advertising services and a mobile website called iGloo, a web portal promoting mobile communities, is an Internet site that combines chat, dating, blogs, free email, social media and other services. iGloo is supported through advertising revenues. TexoMobile also has affiliated with MobPartner, a mobile marketing firm, helping advertisers reach targeted mobile users in over 130 countries based on CPA (cost per acquisition). TexoMobile also offers CPC (cost per click) and CPM (cost per thousand) mobile advertising campaigns. Listen as Brian Prows of MobileBeyond talks with Vianney about global mobile advertising. Brian Prows no 20:54 Mobile Advertising with David Miller http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/ http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/#comments Tue, 10 Feb 2009 18:15:31 +0000 Brian http://im-mobile.com/?p=11

IM-Mobile - Mobile Relationship Marketing and Advertising

Today’s mobile advertising leaders are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall success substantially. In our Web 2.0 age, advertisers are seeking ways to generate impact by integrating traditional [...]

]]> http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/feed/ 0 advertising,david miller,Integrated Mobile Marketing,lead generation,Mobile Advertising,Mobile Marketing,multi channel,multimedia mobile Today's mobile advertising leaders are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding, events and direct sales. By combining multiple media channels, including mobile, Today's mobile advertising leaders are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall success substantially. In our Web 2.0 age, advertisers are seeking ways to generate impact by integrating traditional off-line media, such as print, broadcast, billboards and email, with social media, mobile and other media channels. This improves the efficacy of mobility advertising and marketing campaigns David H. Miller, President and CEO of MobileDiscovery, an integrated multimedia mobile advertising company, shares his views in this podcast about advertising, product branding, FaceBook, MySpace and other social media channels, media tags and more. David explains how to integrate mobile applications with advertising and discusses how his company's platform has been successfully used for QVC, U.S.A Today and other clients. Moreover, he outlines advertising strategies and campaigns with FaceBook, MySpace and other social media sites, portals and RSS feeds. Commenting on "channel shifting" (enabling consumers to move among PC's, mobile phones and other communication channels), along with "time shifting" (consumers using media content at their own leisure), David outlines a vision of the future that's compelling and fascinating, including the embedding of mobile devices in the human body. Implementing a Multi-Channel Mobile Advertising Platform (Mobile Advertising Alliance) Brian Prows no 30:26