IM-Mobile » Mobile Ads http://im-mobile.com Mobile Relationship Marketing and Advertising Tue, 31 Jan 2012 05:42:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you're in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - 2011 - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing IM-Mobile » Mobile Ads http://im-mobile.com/wp-content/uploads/powerpress/IM_Header_144-097.jpg http://im-mobile.com San Francisco Bay Area Weekly Mobile Ad Network Smaato with Harald Neidhardt http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/ http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/#comments Fri, 23 Jul 2010 01:27:23 +0000 Brian http://im-mobile.com/?p=1087

IM-Mobile - Mobile Relationship Marketing and Advertising

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry.  Here’s a man who believes that mobile phones are the most powerful communications media on Earth. Since then, the company has expanded its mobile ad network partners [...]

IM-Mobile

]]> http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/feed/ 3 mobile ad network,smaato,mobile advertising,sms marketing Interview with Smaato's Harald Neidthardt about mobile ad networks Harald Smaato is Co-founder and CMO of Smaato, one of the world's largest mobile advertising networks. Discover how mobile ad networks work as mobile advertising growth explodes globally. Brian Prows no 39:36 Mobile Advertising with Mobixell’s Freddy Friedman http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/ http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/#comments Thu, 03 Jun 2010 02:28:57 +0000 Brian http://im-mobile.com/?p=986

IM-Mobile - Mobile Relationship Marketing and Advertising

A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks. A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company [...]

IM-Mobile

]]> http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/feed/ 1 advertising solutions,freddy friedman,Mobile Ads,Mobile Internet,mobile operator,mobile web A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks. A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company helps operators optimize the surge in Internet traffic and streamline mobile ad delivery for brands, agencies and the carriers. With over 350 installations, Mobixell has worked with operators worldwide for ten years to efficiently manage mobile data traffic and ensure a quality user experience for over one billion subscribers. Freddy Friedman manages the global media monetization activities for Mobixell’s Mobile Advertising unit, working with OgilvyOne, AdMob, Quattro Wireless, GroupM, M&C Saatchi Mobile and other leading players in the global mobile advertising industry. In his 6 years with Mobixell, Freddy has led the strategic marketing activities in key Mobixell accounts, winning business with Vodafone, Orange France Telecom, Verizon Wireless , China Mobile, O2 and others. Freddy has an MBA from the Herriot-Watt University in Edinburgh, Scotland, and a B.A in international Marketing and Finance from COMAS (The College of Management Academic Studies in Tel Aviv). In this podcast interview, Freddy and Brian Prows discuss major changes among brands and agencies to embrace mobile marketing and advertising in innovative ways. As Freddy points out in the interview, advertisers didn't fully understand and appreciate the powerful qualities of mobile marketing and advertising in 2008 and 2009. In 2010, however, key players in the mobile advertising business are asking how mobile can help them reach new audiences and complement proven media channels. Topics covered in the podcast include: How Mobixell works with brands, agencies and carriers to optimize mobile multimedia delivery, whether through video, mms, sms, audio or other mobile channels in strategic partner relationships Mobile value added services that enhance mobile operator content delivery in developed and developing nations and continents Creating quality consumer user experiences with mobile TV, video and relevant mobile marketing and advertising units other than just banner ads Delivering strategic mobile marketing solutions especially in the APAC region AdMob and Quattro Wireless The importance of Africa, India, Japan and South East Asia, as they leaped over the traditional to the mobile Web The evolution of the desktop and mobile Internet Why the iPad is not as much a critical catalyst for global trends as the iPhone Mobile device convergence Working with mobile ad agencies and other partners in the mobile ecosystem Why Mobixell's modular approach taps into the lifestyles of each nation with appropriate advertising despite lack of mobile Internet availability Delivering optimized solutions to worldwide operators that engage mobile consumers and boost ROI The importance of permission-based marketing campaigns especially in North America Mobile marketing's future of tablets, phones and other devices when marketers know which devices to employ and how to maximize campaign effectiveness Listen to this informative podcast about emerging trends in mobile marketing, advertising and technology. Brian Prows no 26:39 Mobile Advertising Growth at Quattro Wireless http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/ http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/#comments Wed, 16 Dec 2009 02:30:04 +0000 Brian http://im-mobile.com/?p=602

IM-Mobile - Mobile Relationship Marketing and Advertising

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, [...]

IM-Mobile

]]> http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/feed/ 0 jeremy arnon,Mobile Ads,Mobile Advertising,Mobile Internet,mobile web,quattro wireless,Smartphones As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. - Quattro Wireless, As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, o... Brian Prows no 27:09 Smaato Mobile Advertising Roundtable in San Francisco: Part One http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/ http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/#comments Tue, 24 Nov 2009 07:51:02 +0000 Brian http://im-mobile.com/?p=561

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato,  a pioneering mobile advertising firm, sponsors mobile industry round tables around the [...]

IM-Mobile

]]> http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/feed/ 2 advertising,advertising firms,android,Mobile Ads,Mobile Advertising,Mobile Marketing,mobile round table,smaato Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement i... Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato,  a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising. On October 14, 2009, eleven people who are passionate about mobile met in San Francisco for a 70 minute discussion about: Changes in the mobile ad landscape The impact of the iPhone on end-users and mobile application developers Building new mobile ad revenue streams consistent with mobile user expectations Mobile advertising in Japan The fast growth of Android mobile phones MMA and IAB mobile advertising standards and emerging "rich-content" ad units for mobile browsers found in smartphones Using the voice channel in mobile The challenges of launching mobile apps in an app store environment and integrating mobile advertising with other media channels Guests participating in the discussion and recording include: Harald Neidhardt, CMO and Co-Founder of Smaato Ragnar Kruse, Smaato's CEO & Co-Founder Petra Vorsteher, EVP of Strategic Alliances and also a co-founder of Smaato Mike Turner, a Partner with Osborne Clark, a London-based integrated legal firm for international businesses Andy James, an Associate with Osborne Clark Michael Bayle, Chief Sales and Marketing Officer of Amobee Media Systems Tobias Kemper, VP of the USA division of Nimbuzz, an interactive mobile service Kei Shimada, CEO and President of Infinita, in Japan Cheryl Lucanegro, VP of Advertising Sales for Pandora Internet Radio Cian O'Sullivan, Reporter for GoMoNews Brian Prows with MobileBeyond,  a blogger and podcaster covering mobile communications, mobile marketing and mobile advertising. Harald Neidhardt is the roundtable moderator. Click here for part two. Click here for a transcript of parts one and two. Brian Prows no 34:00 Improve Advertising Value with Mobile http://im-mobile.com/2009/10/06/six-ways-to-improve-value-with-mobile-marketing-advertising/ http://im-mobile.com/2009/10/06/six-ways-to-improve-value-with-mobile-marketing-advertising/#comments Wed, 07 Oct 2009 05:08:28 +0000 Brian http://im-mobile.com/?p=489

IM-Mobile - Mobile Relationship Marketing and Advertising

As a marketer, advertiser or agency, is it possible to improve value of your campaigns with mobile marketing and advertising? Digital or Print Media on a Sunday Morning That question came to mind on a Sunday morning when the newspaper arrived. Thud. I walk out to the driveway, bend down, grab the paper. All the [...]

IM-Mobile

]]> http://im-mobile.com/2009/10/06/six-ways-to-improve-value-with-mobile-marketing-advertising/feed/ 0 improve advertising value,advertising value,mobile advertising,marketing mix,best practices,kim dushinski As a marketer, advertiser or agency, is it possible to improve value of your campaigns with mobile marketing and advertising? Digital or Print Media on a Sunday Morning That question came to mind on a Sunday morning when the newspaper arrived. Thud. As a marketer, advertiser or agency, is it possible to improve value of your campaigns with mobile marketing and advertising? Digital or Print Media on a Sunday Morning That question came to mind on a Sunday morning when the newspaper arrived. Thud. I walk out to the driveway, bend down, grab the paper. All the ad stuffers fall to the ground. I pick them up, grumbling and carry two pounds of newsprint into the house. Coffee drips. Settle on the couch to catch up on all the news, sports, obits. I stare the ads--mountains of glossy and non-glossy paper. Many cut trees, I think, as I ditch all the ads (except Best Buy, of course.) Time to head for the kitchen. Java time. Drip, drip. My G1 Android lies purring on the coffee table. Time for some serious digital news, sports, weather, forget the obits. Time for WiFi. Off to CNN (can't stand Fox). Lots of good stuff. Health care stalled. California's broke. Mortgage rates 4.25%. Then you see it--Home Depot banner ad, top of home section. "25% Off Tools." Tools. You like tools. You need tools. You like 25% off. Day planned. It's Home Depot after breakfast. I click on the ad. I like clicking. My G1 grunts as a huge "25% Off Tools" coupon fills the G1's screen. Time for java and relaxing--my digital life. The coupon recedes to a back screen as I read the football scores. The two pounds of newspaper stuffers--undifferentiated hash--forces consumers to search through mounds of paper pulp for that 15% Macy's coupon. Lots of work. Goes badly with coffee on Sunday morning. You can hear advertisers screaming from the paper: "find me," "find me." It's like an Easter egg hunt where you never find the eggs. Mobile Marketing Possibilities Kim Dushinski in her excellent "The Mobile Marketing Handbook" suggests six ways to avoid this hunt and provide better value. Mobile marketing and advertising approaches that better target consumers, satisfy their needs and wants and entice them to take action. 1. Location-Specific Information Usually generated by the consumer searching for something he or she wants. Dushinski writes: "Location-specific knowledge is the No. 1 reason that people access the mobile web for mobile search. It is the most likely reason for someone to call..." 2. Timely Knowledge Mobile acts as a communications alert messenger. Rather than advertisers' ads buried within two pounds of wounded trees yelling "find me," mobile ads, strategically positioned, give consumers the information they're seeking at the right time and place. That Home Depot ad was well positioned for the weekend "fix up your home" crowd. Rather than "push" marketing, the ad pulled the consumer in like a fish who couldn't resist the bait. 3. Make Life Easier Where are your customers? What are they doing? Who are they? What do they do with their lives? How can mobile interactions improve their lives? Then come up with a mobile strategy from the consumer's point-of-view. 4. Financial Incentive In her book, Kim encourages mobile marketers to realize the differences among media. A 50 cent cereal coupon may work in print. But mobile phone users need a larger incentive to take action on your offer. "25% Off Tools" is a significant discount. 5. Entertainment Advertisers are too serious; they forget that mobile came from a different womb than newspapers, radio or television. A mobile phone is an engaging tool for games, trivia, contests--anything that enhances the user's experience with your brand. What do retailers do on the day after Thanksgiving or Christmas eve? More push ads. "Take another 20% off!" ("between 4 a.m. and 6 a.m."). If you think mobile, on the other hand, a creative retailer might run a mobile ad like this: "Come on in at 7 a.m. and sing your favorite Christmas carol...Best singer gets a $100 shopping spree." Now, that's entertainment. 6. Connection Kim points out in her book the importance of social media and mobile. Brian Prows no 6:13 Mobile Advertising with Harald Neidhardt of Smaato http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/ http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/#comments Wed, 27 May 2009 22:46:12 +0000 Brian http://im-mobile.com/?p=183

IM-Mobile - Mobile Relationship Marketing and Advertising

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing. Smaato is a pioneering mobile advertising company that operates the mobile ad [...]

IM-Mobile

]]> http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/feed/ 1 advertising,harald neidhardt,mobile ad network,Mobile Ads,mobile phone,mobile web,smaato If you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. - Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, If you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing. Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). The company partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. Harald Neidhardt is one of the Co-Founders of Smaato Inc. and was instrumental in conceiving the mobile advertising platform SOMA™. He has over 20 years of experience in marketing and business development, having led interactive agencies and marketing consulting firms in both the US and Europe, among them Pixelpark (US), the North American arm of Bertelsmann’s multimedia subsidiary and one of Europe’s largest Internet solution providers. Harald Neidhardt has a BA in Marketing Communications from Communications Academy, Hamburg. Smaato - Harald Neidhardt Interview Topics In this podcast interview with Brian Prows, Neidhardt's passion for mobile, innovative ideas and collaboration with others of like-mind clearly comes through.  When he's not arranging mobile forums for creative people to exchange ideas and innovate their businesses, NeidHardt, appearing on bnetTV, spreads the gospel of mobile wherever he goes. Meanwhile, he has Smaato to run. Smaato, in partnership with twenty mobile advertising networks, including Quattro Wireless, advertisers, publishers, handset manufacturers and mobile application developers, built an aggregated mobile ad network serving over 200 countries. Coordinating the complexities of mobile ad delivery is challenging, according to Neidhardt, whose SOMA mobile ad delivery system, delivers demographically-targeted mobile ads to smartphone handsets. SOMA automates the process of finding the "best fit" ads for mobile users, filling publisher ad inventories with tailored content and standalone "widgets" within smartphone applications. This reduces the need for publishers to coordinate with multiple mobile ad networks throughout the world. Smaato's servers pull by market which networks to use, type of ad to deliver to handsets (banner, text or widgets for mobile apps) and reporting, automatically handling the complexities of mobile ad delivery and measurement. According to Neidhardt, advertisers need to do a re-take on their perceptions about mobile vs. traditional advertising. Consumers place great personal value on their cell phones, carry them in  pockets and purses and increasingly rely on them for personal communications and as a source of information. Due to the nature of mobile, this presents opportunities for advertisers to reach targeted audienceas with advertising messages leading to increased and immediate sales. While overall ad spend is down due to the inclement economy, Smaato is experiencing growth none-the-less, while advertisers, in general, have reduced budgets for online and off-line placements. Creative directors and others at advertising agencies now know the impact of Apple's iPhone and other smartphones on consumer spending. Yet some advertisers still hold back on mobile ad spend, relying on traditional approaches. Harald Neidhardt, however, isn't worried. He believes, given a year or so, those who hold the advertising purse strings will "take the camera off the tripod" and invest in innovative mobile campaigns, reaping the benefits of a mobile, wireless world. Brian Prows no 33:11 Is Advertising Necessary? http://im-mobile.com/2009/03/22/is-advertising-necessary/ http://im-mobile.com/2009/03/22/is-advertising-necessary/#comments Sun, 22 Mar 2009 21:35:52 +0000 Brian http://im-mobile.com/?p=66

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising continues its relentless growth, while Internet revenues are falling. Social media and viral marketing grow rapidly. New media marketing channels are growing, leading to the question: “Is advertising necessary?” Questions about the Necessity of Advertising As with print advertisers, especially newspapers, that continue losing revenue to online placement, the community of mobile advertisers, [...]

IM-Mobile

]]> http://im-mobile.com/2009/03/22/is-advertising-necessary/feed/ 0 Mobile Website Advertising in France Booming http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/ http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/#comments Fri, 13 Feb 2009 04:12:42 +0000 Brian http://im-mobile.com/?p=30

IM-Mobile - Mobile Relationship Marketing and Advertising

  Over one million mobile websites are now registered and they’re growing fast. Want to make money with mobile websites and blogs? If you’re a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. Vianney Settini, co-founder of  TexoMobile, a French company providing mobile advertising services and a [...]

IM-Mobile

]]> http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/feed/ 0 cpm advertising,making money,Mobile Ads,Mobile Advertising,mobile communities,Mobile Websites,texomobile,vianney settini,website advertising   - Over one million mobile websites are now registered and they're growing fast. Want to make money with mobile websites and blogs? If you're a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. -   Over one million mobile websites are now registered and they're growing fast. Want to make money with mobile websites and blogs? If you're a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. Vianney Settini, co-founder of  TexoMobile, a French company providing mobile advertising services and a mobile website called iGloo,  a web portal promoting mobile communities, is an Internet site that combines chat, dating, blogs, free email, social media and other services. iGloo is supported through advertising revenues.   TexoMobile also has affiliated with MobPartner, a mobile marketing firm, helping advertisers reach targeted mobile users in over 130 countries based on CPA (cost per acquisition).  TexoMobile also offers CPC (cost per click) and CPM (cost per thousand) mobile advertising campaigns. Listen as Brian Prows of MobileBeyond talks with Vianney about global mobile advertising. Brian Prows no 20:54