http://im-mobile.com Mobile Relationship Marketing and Advertising Tue, 31 Aug 2010 15:56:00 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Experts discuss mobile marketing and mobile advertising strategies on IM-Mobile. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing http://im-mobile.com/wp-content/plugins/powerpress/rss_default.jpg http://im-mobile.com http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/ http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/#comments Thu, 26 Feb 2009 09:57:37 +0000 Brian http://im-mobile.com/?p=54 Continue reading →]]> http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/feed/ 0 advertising network,inmobi,Mobile Ad Networks,Mobile Advertising,Mobile Internet,mobile phones,mobile publishers,naveeen tewari,performance-based advertising - - Mobile advertising networks, partnering  mobile advertisers and publishers, are growing rapidly in India and worldwide--especially in developing countries where Internet access is limited. inMobi, based in India, Mobile advertising networks, partnering  mobile advertisers and publishers, are growing rapidly in India and worldwide--especially in developing countries where Internet access is limited. inMobi (http://inmobi.com/newsroom/), based in India, is rapidly expanding its coverage in Europe, Asia and elsewhere across the globe. Over 320 million people in India have a mobile phone with 10 million new subscribers activating service monthly. The 25 and under age group is the fastest growing segment of India's insatiable adoption of mobile handsets. Reaching these and other advertiser-targeted groups is achievable using mobile ad networks. (See the inMobi blog (http://inmobi.com/inblog/).) Recently, I had an opportunity to interview inMobi (http://inmobi.com)founder and CEO Naveen Tewari (http://inmobi.com/company/management/), who runs one of the largest mobile advertising networks in Asia. inMobi is one of the leading  networks that automates the creation, placement and monitoring of mobile ad placements among major advertisers and website publishers seeking to monetize their web properties. Based in Bangalore, India with offices in Mumbai, Singapore and Palo Alto, CA, inMobi received nearly $8 million in funding to target mobile markets in Southeast and South Asia, the Middle East and Africa--areas of the world where mobile is the only channel for advertisers and publishers to reach growing populations that lack land line-based Internet service. In the interview, Newari discusses a large "mass niche" of mobile users, defined demographically by income or personal interests. The company's ability to rotate ads based on type of handset, country and other demographics better positions mobile advertisers' ability to maximize their ROI while delivering targeted content advertising to publishers. Companies, such as Reebok, have created multimedia campaigns, integrating mobile advertising in promotional campaigns that drive desired branding and demonstrable results. In one campaign, Reebok achieved a 10%-12% conversion rate bringing customers to retail stores when mobile was used in conjunction with an overall promotional strategy. Marketers around the world are researching and testing use of the mobile Internet to drive products and services to market, create brand awareness and optimize ROI. Conversions, according to Newari, vary by 1%-7%, depending on website, while post click-through conversions of 5%-20% become achievable deploying mobile in advertising campaigns. Listen to this eye-opening podcast with inMobi's Naveen Tewari as he explores the power of mobile advertising networks to maximize both advertiser and publisher profitability. Brian Prows no