Tag Archives: marketing

Mobile and Marketing Media Channel Differences

Posted on January 27, 2010 by Brian

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading →

Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites | Tagged , , , , , , , , , , | Leave a comment

Bar Codes from Neustar Enhance Mobile Advertising & Brands

Posted on March 31, 2009 by Brian

Mobile advertisers, brands and mobile users have a  powerful tool to  scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology. NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced … Continue reading →

Posted in Mobile Advertising, Mobile Barcodes, Mobile Internet | Tagged , , , , , , , , , , , , , , | Leave a comment