http://im-mobile.com Mobile Relationship Marketing and Advertising Tue, 31 Aug 2010 15:56:00 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Experts discuss mobile marketing and mobile advertising strategies on IM-Mobile. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing http://im-mobile.com/wp-content/plugins/powerpress/rss_default.jpg http://im-mobile.com http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/ http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/#comments Tue, 10 Feb 2009 18:15:31 +0000 Brian http://im-mobile.com/?p=11 Continue reading →]]> http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/feed/ 0 advertising,david miller,Integrated Mobile Marketing,lead generation,Mobile Advertising,Mobile Marketing,multi channel,multimedia mobile - Today's marketers are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding effectiveness, events and direct sales. By combining multiple media channels, including mobile, Today's marketers are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding effectiveness, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall effectiveness substantially. In our Web 2.0 age, advertisers are finding ways to generate impact through integration of traditional off-line media, such as print, broadcast, billboards and email,  with social media, mobile and other technologies. This increases the possibility of marketing campaigns going viral. David H. Miller, President and CEO of MobileDiscovery (http://www.mobilediscovery.com), an integrated multimedia mobile advertising company, shares his views in this podcast about advertising, product branding, FaceBook, MySpace and other social media channels, media tags and more. David explains how to integrate mobile applications with advertising and discusses how the Mobile Discovery platform has been successfully used for QVC (http://www.multichannel.com/article/87268-QVC_Goes_2D_With_Mobile_Phone_Test.php), U.S.A Today (http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_2/ai_n24968567) and other clients. Moreover, he outlines Mobile Discovery's applications and campaigns with FaceBook, MySpace and other social media sites, portals and RSS feeds. Commenting on "channel shifting" (enabling consumers to move among PC's, mobile phones and other communication channels), along with "time shifting" (consumers using media content at their own leisure), David outlines a vision of the future that's compelling and fascinating, including the embedding of mobile devices in the human body. Implementing a Multi-Channel Mobile Advertising Platform (Mobile Advertising Alliance (http://www.mobileadvertisingalliance.com/downloads/MAA%20White%20Paper.pdf) Brian Prows no 30:26