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	<title>IM-Mobile &#187; eric hansen</title>
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	<itunes:summary>IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you&#039;re in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes.</itunes:summary>
	<itunes:author>Brian Prows</itunes:author>
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	<itunes:subtitle>Mobile Relationship Marketing and Advertising</itunes:subtitle>
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		<title>Mobile Web Content Optimization with Eric Hansen</title>
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		<comments>http://im-mobile.com/2010/10/22/mobile-web-content-optimization-with-eric-hansen/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 19:51:49 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile Marketing Best Practices]]></category>
		<category><![CDATA[Mobile Publishers]]></category>
		<category><![CDATA[Mobile Websites]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[content optimization]]></category>
		<category><![CDATA[eric hansen]]></category>
		<category><![CDATA[mobile handsets]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[sitespect]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[website optimization]]></category>

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		<description><![CDATA[<p><p><a href="http://im-mobile.com">IM-Mobile - Mobile Relationship Marketing and Advertising</a></p><p>Are you responsible for mobile website conversions and user engagement at your company? If so, Eric Hansen of SiteSpect has a few ideas to share with you. The company helps marketers test and optimize their web sites, detect important mobile device capabilities and discover how content affects user behavior and profitability. In his second podcast [...]</p></p><p><a href="http://im-mobile.com">IM-Mobile</a></p>]]></description>
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			<itunes:keywords>website optimization, mobile websites,optimize website, web content optimization</itunes:keywords>
		<itunes:subtitle>Eric Hansen of SiteSpect discusses optimizting content optimization of mobile websites</itunes:subtitle>
		<itunes:summary>Downloading a mobile website is more than carrier network speed; optimized mobile website content is critical for a satisfying experience. Listen as expert Eric Hansen discusses the issue.</itunes:summary>
		<itunes:author>Brian Prows</itunes:author>
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