IM-Mobile » advertising http://im-mobile.com Mobile Relationship Marketing and Advertising Tue, 31 Jan 2012 05:42:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you're in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - 2011 - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing IM-Mobile » advertising http://im-mobile.com/wp-content/uploads/powerpress/IM_Header_144-097.jpg http://im-mobile.com San Francisco Bay Area Weekly Mobile Advertising Growth at 4INFO with Julie Shumaker http://im-mobile.com/2010/11/16/mobile-advertising-growth-at-4info-with-julie-shumaker/ http://im-mobile.com/2010/11/16/mobile-advertising-growth-at-4info-with-julie-shumaker/#comments Wed, 17 Nov 2010 01:17:57 +0000 Brian http://im-mobile.com/?p=1323

IM-Mobile - Mobile Relationship Marketing and Advertising

When I interviewed Kirsten McMullen, Director of Marketing at 4INFO in  August, 2009, we discussed how SMB’s can effectively use SMS mobile advertising at reasonable costs to engage mobile phone users. Since then, the firm has added a kaleidoscope of new services for  advertisers, brands and its publishers as the industry grows globally to $3.5B [...]

IM-Mobile

]]> http://im-mobile.com/2010/11/16/mobile-advertising-growth-at-4info-with-julie-shumaker/feed/ 1 text advertising,mobile advertising,4info,mobile marketing,sms text marketing Interview with 4INFO's Julie Shumaker about mobile text advertising and messaging In this interview, Julie discusses the growth of 4INFO and SMS text marketing worldwide. Learn how mobile advertising campaigns via text work. Brian Prows no 23:38 Smaato Mobile Advertising Roundtable in San Francisco: Part One http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/ http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/#comments Tue, 24 Nov 2009 07:51:02 +0000 Brian http://im-mobile.com/?p=561

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato,  a pioneering mobile advertising firm, sponsors mobile industry round tables around the [...]

IM-Mobile

]]> http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/feed/ 2 advertising,advertising firms,android,Mobile Ads,Mobile Advertising,Mobile Marketing,mobile round table,smaato Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement i... Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato,  a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising. On October 14, 2009, eleven people who are passionate about mobile met in San Francisco for a 70 minute discussion about: Changes in the mobile ad landscape The impact of the iPhone on end-users and mobile application developers Building new mobile ad revenue streams consistent with mobile user expectations Mobile advertising in Japan The fast growth of Android mobile phones MMA and IAB mobile advertising standards and emerging "rich-content" ad units for mobile browsers found in smartphones Using the voice channel in mobile The challenges of launching mobile apps in an app store environment and integrating mobile advertising with other media channels Guests participating in the discussion and recording include: Harald Neidhardt, CMO and Co-Founder of Smaato Ragnar Kruse, Smaato's CEO & Co-Founder Petra Vorsteher, EVP of Strategic Alliances and also a co-founder of Smaato Mike Turner, a Partner with Osborne Clark, a London-based integrated legal firm for international businesses Andy James, an Associate with Osborne Clark Michael Bayle, Chief Sales and Marketing Officer of Amobee Media Systems Tobias Kemper, VP of the USA division of Nimbuzz, an interactive mobile service Kei Shimada, CEO and President of Infinita, in Japan Cheryl Lucanegro, VP of Advertising Sales for Pandora Internet Radio Cian O'Sullivan, Reporter for GoMoNews Brian Prows with MobileBeyond,  a blogger and podcaster covering mobile communications, mobile marketing and mobile advertising. Harald Neidhardt is the roundtable moderator. Click here for part two. Click here for a transcript of parts one and two. Brian Prows no 34:00 Mobile Advertising with Harald Neidhardt of Smaato http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/ http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/#comments Wed, 27 May 2009 22:46:12 +0000 Brian http://im-mobile.com/?p=183

IM-Mobile - Mobile Relationship Marketing and Advertising

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing. Smaato is a pioneering mobile advertising company that operates the mobile ad [...]

IM-Mobile

]]> http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/feed/ 1 advertising,harald neidhardt,mobile ad network,Mobile Ads,mobile phone,mobile web,smaato If you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. - Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, If you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing. Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). The company partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. Harald Neidhardt is one of the Co-Founders of Smaato Inc. and was instrumental in conceiving the mobile advertising platform SOMA™. He has over 20 years of experience in marketing and business development, having led interactive agencies and marketing consulting firms in both the US and Europe, among them Pixelpark (US), the North American arm of Bertelsmann’s multimedia subsidiary and one of Europe’s largest Internet solution providers. Harald Neidhardt has a BA in Marketing Communications from Communications Academy, Hamburg. Smaato - Harald Neidhardt Interview Topics In this podcast interview with Brian Prows, Neidhardt's passion for mobile, innovative ideas and collaboration with others of like-mind clearly comes through.  When he's not arranging mobile forums for creative people to exchange ideas and innovate their businesses, NeidHardt, appearing on bnetTV, spreads the gospel of mobile wherever he goes. Meanwhile, he has Smaato to run. Smaato, in partnership with twenty mobile advertising networks, including Quattro Wireless, advertisers, publishers, handset manufacturers and mobile application developers, built an aggregated mobile ad network serving over 200 countries. Coordinating the complexities of mobile ad delivery is challenging, according to Neidhardt, whose SOMA mobile ad delivery system, delivers demographically-targeted mobile ads to smartphone handsets. SOMA automates the process of finding the "best fit" ads for mobile users, filling publisher ad inventories with tailored content and standalone "widgets" within smartphone applications. This reduces the need for publishers to coordinate with multiple mobile ad networks throughout the world. Smaato's servers pull by market which networks to use, type of ad to deliver to handsets (banner, text or widgets for mobile apps) and reporting, automatically handling the complexities of mobile ad delivery and measurement. According to Neidhardt, advertisers need to do a re-take on their perceptions about mobile vs. traditional advertising. Consumers place great personal value on their cell phones, carry them in  pockets and purses and increasingly rely on them for personal communications and as a source of information. Due to the nature of mobile, this presents opportunities for advertisers to reach targeted audienceas with advertising messages leading to increased and immediate sales. While overall ad spend is down due to the inclement economy, Smaato is experiencing growth none-the-less, while advertisers, in general, have reduced budgets for online and off-line placements. Creative directors and others at advertising agencies now know the impact of Apple's iPhone and other smartphones on consumer spending. Yet some advertisers still hold back on mobile ad spend, relying on traditional approaches. Harald Neidhardt, however, isn't worried. He believes, given a year or so, those who hold the advertising purse strings will "take the camera off the tripod" and invest in innovative mobile campaigns, reaping the benefits of a mobile, wireless world. Brian Prows no 33:11 Mobile Advertising with David Miller http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/ http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/#comments Tue, 10 Feb 2009 18:15:31 +0000 Brian http://im-mobile.com/?p=11

IM-Mobile - Mobile Relationship Marketing and Advertising

Today’s mobile advertising leaders are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall success substantially. In our Web 2.0 age, advertisers are seeking ways to generate impact by integrating traditional [...]

IM-Mobile

]]> http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/feed/ 0 advertising,david miller,Integrated Mobile Marketing,lead generation,Mobile Advertising,Mobile Marketing,multi channel,multimedia mobile Today's mobile advertising leaders are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding, events and direct sales. By combining multiple media channels, including mobile, Today's mobile advertising leaders are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall success substantially. In our Web 2.0 age, advertisers are seeking ways to generate impact by integrating traditional off-line media, such as print, broadcast, billboards and email,  with social media, mobile and other media channels. This improves the efficacy of mobility advertising and marketing campaigns David H. Miller, President and CEO of MobileDiscovery, an integrated multimedia mobile advertising company, shares his views in this podcast about advertising, product branding, FaceBook, MySpace and other social media channels, media tags and more. David explains how to integrate mobile applications with advertising and discusses how his company's platform has been successfully used for QVC, U.S.A Today and other clients. Moreover, he outlines advertising strategies and campaigns with FaceBook, MySpace and other social media sites, portals and RSS feeds. Commenting on "channel shifting" (enabling consumers to move among PC's, mobile phones and other communication channels), along with "time shifting" (consumers using media content at their own leisure), David outlines a vision of the future that's compelling and fascinating, including the embedding of mobile devices in the human body. Implementing a Multi-Channel Mobile Advertising Platform (Mobile Advertising Alliance) Brian Prows no 30:26