Tag Archives: advertising

Smaato Mobile Advertising Roundtable in San Francisco: Part One

Posted on November 23, 2009 by Brian

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites | Tagged , , , , , , , | 1 Comment

Mobile Advertising with Harald Neidhardt of Smaato

Posted on May 27, 2009 by Brian

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of … Continue reading →

Posted in Advertising Strategies, Mobile Advertising | Tagged , , , , , , , , , , | 1 Comment

Bar Codes from Neustar Enhance Mobile Advertising & Brands

Posted on March 31, 2009 by Brian

Mobile advertisers, brands and mobile users have a  powerful tool to  scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology. NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced … Continue reading →

Posted in Mobile Advertising, Mobile Barcodes, Mobile Internet | Tagged , , , , , , , , , , , , , , | Leave a comment

Is Advertising Necessary and Effective?

Posted on March 22, 2009 by Brian

Mobile advertising continues its relentless growth, while Internet revenues are falling. As with print advertisers, especially newspapers, that continue losing revenue to online placement, the community of mobile advertisers, mobile ad networks and mobile publishers is dominating worldwide advertising. But … Continue reading →

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Mobile Advertising with David Miller of Mobile Discovery

Posted on February 10, 2009 by Brian

Today’s marketers are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding effectiveness, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall effectiveness substantially. In … Continue reading →

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