Kirsten McMullen of 4INFO
In the past several years, major brands have embraced mobile marketing and mobile advertising, concurrent with the explosive growth in mobile phone technology. Apple’s iPhone, in particular, is now considered by many marketing and advertising professionals the catalyst that legitimized mobile as a powerful marketing channel to reach consumers in unique, effective ways.
Despite the worldwide advertising slump, mobile media marketing and advertising are growing substantially.
Today’s New York Times gives hope. According to a communications industry forecast from the private equity firm Veronis Suhler Stevenson, scheduled for release Tuesday, overall media ad spend in 2009 is very positive for mobile and Internet and not so positive for broadcast and print.
“The [U.S.] segments where advertising will decline most rapidly in 2009, according to the firm’s estimates, are newspapers (down 18.7 percent, to $35.5 billion); consumer magazines (down 14.8 percent, to $11 billion); radio down 11.7 percent, to $15.8 billion); and broadcast television (down 10.1 percent, to $43.0 billion).
“Veronis Suhler expects a few sectors to increase their advertising dollars this year, including mobile (up 18.1 percent, to $1.3 billion) and the Internet (up 9.2 percent, to $23.8 billion).” Despite mobile’s percentage increase, of course, the actual revenue at this time represents a small portion of the total $210 billion spent in the U.S. for advertising and $550 billion worldwide.
Eric Hansen
Mobile website optimization has become critical for success on the mobile Internet.
Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, in many cases, are impossible to manage. This convinces some mobile marketers to “fly by the seat of their pants” when assessing mobile website performance.
In March and July of 2,008, Mobile Telephone Marketing, one of my blogs, reported on iPhone owners dumping first and 3G generation iPhones on eBay Worldwide.
Here’s an update as of June 1, 2009 in anticipation of the iPhone version 3 software release in June with the possibility of a new Apple iPhone handset as well.
First, readers are probably already aware of iPhone shortages in Apple’s supply chain (Best Buy and all). The secrecy surrounding the release of Palm’s Pre on June 6th adds to the anxiety levels at Apple, while Palm execs, despite their claim of a superior product, are probably pacing back-and-forth at Corporate.
Harald Neidhardt of Smaato
If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing.
Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). The company partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. Harald Neidhardt is one of the Co-Founders of Smaato Inc. and was instrumental in conceiving the mobile advertising platform SOMA™.
Many businesses are now using Twitter for marketing. Take that back. Many businesses think they’re using Twitter for marketing. But making money with Twitter requires more than a parade of tweets scrolling across the screens of followers. Thoughtful Twitter marketing strategies are essential for effective communications.
Have you ever wasted hours of time reading through useless, thoughtless and ineffective Tweets on Twitter? You know what I mean. As microblogging continues to soar in popularity, marketers and advertisers pound out 140 character tweets on their keyboards like teenagers sending text messages to their friends. Have we created another monster on the Internet that eats up our time producing little of value? Have we forgotten the rules of marketing and advertising: create a conversation, develop a relationship and then sell.
From perusing Twitter tweets on several of my sites (MobiMarketing, MobileBeyond and MobiChirp), I’ve observed five types of people who market products and services. Let me describe them. Continue reading
Today’s Wall Street Journal summarized total ad spend in the U.S. by medium and detailed why Google Radio failed. I like occasionally to read about a Google “failure.” It makes me feel good when even a giant Internet behemoth, like Google, can taste the dust of defeat.
First, the ad spend. Despite the woes of the newspaper industry, it garnered the highest revenues of ALL advertising in 2008: over 34 billion dollars, nearly four billion more than its nearest rival, local TV at a mere $28.8 billion . One wonders why an industry still generating the highest advertising revenues in the United States can’t leverage its assets and create a storm. But, that’s another story.
To sum up the rest, Internet advertising grew to a dominating number three spot (only $23.4B), with cable TV networks not far behind ($21.4B), broadcast TV networks ($18B), radio–still a respectable $17.2B, consumer mags at $12.7B and mobile….Well, mobile didn’t show. Why? Because, despite the mobile industry’s massive percentage growth in the U.S. and overseas, it’s still a very tiny part of Aunt Maude’s blueberry pie.
Mobile advertisers, brands and mobile users have a powerful tool to scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology.
NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced partnerships with 3G Vision, Mobile Discovery, Mobile Tag and NeoMedia Technologies at the CTIA today.
NeuStar’s bar code advancement, in combination with its technology and advertising partners, enhances the marketing of brands by advertisers and mobile operators, while making it easier for consumers to access multimedia mobile Internet content and improve m-commerce campaigns. Searching for websites or entering URL’s is automatic.
MobiMarketing on Twitter
