Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world.
While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate advertising expenditures.
Smaato is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites.
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Ragnar Kruse, Kei Shimada & Cian O'Sullivan
Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns.
Several times a year, Smaato, a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising.
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Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites
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Tagged advertising, advertising firms, android, Mobile Ads, Mobile Advertising, Mobile Marketing, mobile round table, smaato
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Bryce Marshall of Knotice
Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail.
You’ll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond.
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Gregg Stewart
Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie.
This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge. Mobile advertising is typically seen by advertising agencies and brands, as in the early days of the Internet, as a digital advertising channel still in test mode.
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It’s Sunday morning and the newspaper arrives. Thud. You walk out to your driveway, bend down, grab the paper. All the ad stuffers fall to the ground. You pick them up, grumbling. Carry two pounds of newsprint into the house. Coffee drips. You settle on the couch to catch up on all the news, sports, obits.
Whatever you missed that week while you were putting out fires at the office. You stare at the ads–mountains of glossy and non-glossy paper. Many cut trees, you think, as you ditch all the ads (except Best Buy, of course.)
You jump out of bed Sunday morning, head for the kitchen. Java time. Drip, drip. Your G1 Android lies purring on the coffee table. Time for some serious digital news, sports, weather, forget the obits. Time for WiFi.
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Michael Becker
Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of mobile marketing, Michael Becker of iLoop Mobile immediately comes to mind.”
In a series of two podcast interviews–around an hour–you’ll learn about mobile marketing and how it’s changing consumer behavior, marketing and advertising and electronic communications across the globe. Michael Becker takes you on a journey that includes mobile marketing history, its ecosystem, brands and consumers, mobile websites, industry regulations, interactive marketing and the future of mobile on Earth as we know it.
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InsightExpress' Joy Liuzzo
Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website?
Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research that plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media.
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Posted in Advertising Strategies, Mobile Advertising, Mobile Advertising Research
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Tagged insightexpress, joy liuzzo, Mobile Ads, Mobile Advertising, mobile brand, Mobile Internet, Mobile Marketing, mobile phone, mobile phones, mobile web, Mobile Websites, Smartphones
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