Rich Media Mobile Ads from 4delite with Eugene Walden

Rich media mobile ads with Eugene Weldon of 4delite

Rich media mobile ads may become old hat in the future. But until recently,  mobile browser displays were limited, challenging advertisers to deliver creative, attractive advertising. As smartphone browsers and apps improved in quality, advertiser interest in rich media advertising increased. Now HTML mobile browsers and smartphone apps, running on all major phone operating systems, deliver [...]

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Mobile Ad Network Smaato with Harald Neidhardt

Mobile Ad Network Smaato - Harald Neidhardt

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry.  Here’s a man who believes that mobile phones are the most powerful communications media on Earth. Since then, the company has expanded its mobile ad network partners [...]

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Mobile Advertising with Mobixell’s Freddy Friedman

A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks. A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company [...]

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Mobile Device Advertising in a World of iPads and Kindles

Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and the role of mobile ad networks, [...]

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Media Channels Abound in Mobile Marketing

Media channels are many as Michael Becker repeated several times in his podcast interviews with me, increasing the ability of marketers to reach consumers in different ways unlike other media. The Internet, print, broadcast and email are more limited.

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Mobile Advertising and Technology Top 10 for 2009

Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile.

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Mobile Advertising Growth at Quattro Wireless

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, [...]

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Smaato Mobile Advertising Roundtable: Part Two

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate [...]

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Smaato Mobile Advertising Roundtable in San Francisco: Part One

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato,  a pioneering mobile advertising firm, sponsors mobile industry round tables around the [...]

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Retail Strategies with Mobile Boost Sales

Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You’ll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond.

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Local Mobile Search Advertising with Gregg Stewart of 15miles

Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge.  Mobile advertising [...]

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