Smaato Mobile Advertising Roundtable: Part Two

Smaato

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world.

While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate advertising expenditures.

Smaato is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites.

Continue reading

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites, Uncategorized | Leave a comment

Smaato Mobile Advertising Roundtable in San Francisco: Part One

Ragnar Kruse, Kei Shimada & Cian O'Sullivan

Ragnar Kruse, Kei Shimada & Cian O'Sullivan

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns.

Several times a year, Smaato,  a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising.

Continue reading

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites | Tagged , , , , , , , | 1 Comment

How to Integrate Mobile, Email and Web Marketing Strategies in Retail

Bryce Marshall of Knotice

Bryce Marshall of Knotice

Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail.

You’ll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond.

Continue reading

Posted in Digital Marketing, Mobile Marketing, Retail Marketing | 1 Comment

Local Mobile Search Advertising with Gregg Stewart of 15miles

Gregg Stewart

Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie.

This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge.  Mobile advertising is typically seen by advertising agencies and brands, as in the early days of the Internet, as a digital advertising channel still in test mode.

Continue reading

Posted in Advertising Strategies, Mobile Advertising, Mobile Advertising Research | 1 Comment

Improve Mobile Website Advertising with Crisp Wireless

Tom Foran of Crisp Wireless

Continue reading

Posted in Mobile Advertising, Mobile Websites | Tagged , , , , , | 1 Comment

Improve Value with Mobile Marketing & Advertising

It’s Sunday morning and the newspaper arrives. Thud. You walk out to your driveway, bend down, grab the paper. All the ad stuffers fall to the ground. You pick them up, grumbling. Carry two pounds of newsprint into the house. Coffee drips. You settle on the couch to catch up on all the news, sports, obits.

Whatever you missed that week while you were putting out fires at the office. You stare at the ads–mountains of glossy and non-glossy paper. Many cut trees, you think, as you ditch all the ads (except Best Buy, of course.)

You jump out of bed Sunday morning, head for the kitchen. Java time. Drip, drip. Your G1 Android lies purring on the coffee table. Time for some serious digital news, sports, weather, forget the obits. Time for WiFi.

Continue reading

Posted in Advertising Strategies, Mobile Advertising, Mobile Marketing | Leave a comment

Michael Becker of iLoop Mobile: Mobile Marketing Podcasts

Michael Becker of iLoop Mobile

Michael Becker

Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of mobile marketing, Michael Becker of iLoop Mobile immediately comes to mind.”

In a series of two podcast interviews–around an hour–you’ll learn  about mobile marketing and how it’s changing consumer behavior, marketing and advertising and electronic communications across the globe. Michael Becker takes you on a journey that includes mobile marketing history, its ecosystem, brands and consumers, mobile websites, industry regulations, interactive marketing and the future of mobile on Earth as we know it.

Continue reading

Posted in Mobile Advertising Research, Mobile Internet, Mobile Marketing | Leave a comment

SmartPhone Engagement Enhances Mobile Internet Advertising Effectiveness: Joy Liuzzo Podcast

Joy Liuzzo, InsightExpress

InsightExpress' Joy Liuzzo

Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website?

Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research that plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media.

Continue reading

Posted in Advertising Strategies, Mobile Advertising, Mobile Advertising Research | Tagged , , , , , , , , , , , | Leave a comment