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		<title>Mobile Ad Networks and Mobile&#8217;s Future with Harald Neidhardt</title>
		<description><![CDATA[In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  &#8230; <a href="http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/</link>
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		<title>Mobile Advertising in a Multimedia Age with Mobixell&#8217;s Freddy Friedman</title>
		<description><![CDATA[A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in &#8230; <a href="http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/</link>
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		<title>Mobile Engagement Research with Joy Liuzzo of InsightExpress</title>
		<description><![CDATA[Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, &#8230; <a href="http://im-mobile.com/2010/04/30/mobile-engagement-research-with-joy-liuzzo-of-insightexpress/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2010/04/30/mobile-engagement-research-with-joy-liuzzo-of-insightexpress/</link>
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		<title>Bango Mobile Payments and Analytics with Andy Bovingdon</title>
		<description><![CDATA[Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: &#8220;&#8230;Analytics is less &#8230; <a href="http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/</link>
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		<title>Mobile Devices Challenge the Advertising Ecosystem</title>
		<description><![CDATA[Mobile wireless devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. After Steve Jobs proclaimed the &#8220;[the iPad]&#8230;is so much more intimate than a smartphone&#8230;,&#8221; he raised the definition of a mobile device and &#8230; <a href="http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/</link>
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		<title>Mobile and Marketing Media Channel Differences</title>
		<description><![CDATA[The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional &#8230; <a href="http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/</link>
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		<title>Mobile Advertising and Technology Top 10 for 2009</title>
		<description><![CDATA[Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. <a href="http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/</link>
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		<title>Mobile Advertising Growth at Quattro Wireless</title>
		<description><![CDATA[As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising &#8230; <a href="http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/</link>
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		<title>Smaato Mobile Advertising Roundtable: Part Two</title>
		<description><![CDATA[Mobile advertising is quickly gaining acceptance by major brands and SMB&#8217;s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how &#8230; <a href="http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/</link>
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		<title>Smaato Mobile Advertising Roundtable in San Francisco: Part One</title>
		<description><![CDATA[Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile&#8217;s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several &#8230; <a href="http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/</link>
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		<title>How to Integrate Mobile, Email and Web Marketing Strategies in Retail</title>
		<description><![CDATA[Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You'll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond. <a href="http://im-mobile.com/2009/11/15/how-to-integrate-mobile-email-and-web-marketing-strategies-in-retail/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/11/15/how-to-integrate-mobile-email-and-web-marketing-strategies-in-retail/</link>
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		<title>Local Mobile Search Advertising with Gregg Stewart of 15miles</title>
		<description><![CDATA[Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, &#8230; <a href="http://im-mobile.com/2009/10/16/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/10/16/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/</link>
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		<title>Improve Mobile Website Advertising with Crisp Wireless</title>
		<description><![CDATA[Visited a media rich mobile website recently? Viewed any dynamite mobile advertising? If so, Crisp Wireless may have designed it for your iPhone, BlackBerry or other smartphone. Crisp Wireless has built 245 mobile websites and designed advertising campaigns for major &#8230; <a href="http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/</link>
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		<title>Improve Value with Mobile Marketing &amp; Advertising</title>
		<description><![CDATA[It&#8217;s Sunday morning and the newspaper arrives. Thud. You walk out to your driveway, bend down, grab the paper. All the ad stuffers fall to the ground. You pick them up, grumbling. Carry two pounds of newsprint into the house. &#8230; <a href="http://im-mobile.com/2009/10/06/six-ways-to-improve-value-with-mobile-marketing-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/10/06/six-ways-to-improve-value-with-mobile-marketing-advertising/</link>
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		<title>Michael Becker of iLoop Mobile: Mobile Marketing Podcasts</title>
		<description><![CDATA[Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: &#8220;When you think of &#8230; <a href="http://im-mobile.com/2009/09/30/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/09/30/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/</link>
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		<title>SmartPhone Engagement Enhances Mobile Internet Advertising Effectiveness: Joy Liuzzo Podcast</title>
		<description><![CDATA[Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand &#8230; <a href="http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/</link>
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		<title>SMB Mobile Advertising With 4INFO&#8217;s Kirsten McMullen</title>
		<description><![CDATA[In the past several years, major brands have embraced mobile marketing and mobile advertising, concurrent with the explosive growth in mobile phone technology. Apple&#8217;s iPhone, in particular, is now considered by many marketing and advertising professionals the catalyst that legitimized &#8230; <a href="http://im-mobile.com/2009/08/18/smb-mobile-advertising-with-4infos-kirsten-mcmullen/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/08/18/smb-mobile-advertising-with-4infos-kirsten-mcmullen/</link>
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		<title>Mobile Media Growth Defies Advertising Revenue Declines</title>
		<description><![CDATA[Despite the worldwide advertising slump, mobile media marketing and advertising are growing substantially. <a href="http://im-mobile.com/2009/08/12/mobile-media-growth-defies-advertising-revenue-declines/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/08/12/mobile-media-growth-defies-advertising-revenue-declines/</link>
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		<title>Mobile Website Optimization With SiteSpect</title>
		<description><![CDATA[Mobile website optimization has become critical for success on the mobile Internet. Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, in many cases, are impossible to manage. &#8230; <a href="http://im-mobile.com/2009/06/05/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/06/05/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/</link>
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		<title>Sellers Dumping iPhone Smartphones on eBay Worldwide</title>
		<description><![CDATA[In March and July of 2,008, Mobile Telephone Marketing, one of my blogs, reported on iPhone owners dumping first and 3G generation iPhones on eBay Worldwide. Here&#8217;s an update as of June 1, 2009 in anticipation of the iPhone version &#8230; <a href="http://im-mobile.com/2009/06/01/sellers-dumping-iphone-smartphones-on-ebay-worldwide/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/06/01/sellers-dumping-iphone-smartphones-on-ebay-worldwide/</link>
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		<title>Mobile Advertising with Harald Neidhardt of Smaato</title>
		<description><![CDATA[If you&#8217;re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of &#8230; <a href="http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/</link>
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		<title>Twitter Marketing that Engages Your Audience</title>
		<description><![CDATA[Many businesses are now using Twitter for marketing. Take that back. Many businesses think they&#8217;re using Twitter for marketing. But making money with Twitter requires more than a parade of tweets scrolling across the screens of followers.  Thoughtful Twitter marketing &#8230; <a href="http://im-mobile.com/2009/05/24/best-practices-marketing-on-twitter-to-engage-your-audience/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/05/24/best-practices-marketing-on-twitter-to-engage-your-audience/</link>
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		<title>U.S. Mobile Advertising Growth: Better Than Google Radio</title>
		<description><![CDATA[Wall Street Journal summarized total ad spend in the U.S. by medium and detailed why Google Radio failed. I like occasionally to read about a Google "failure." It makes me feel good when even a giant Internet behemoth, like Google, can taste the dust of defeat. <a href="http://im-mobile.com/2009/05/12/us-mobile-advertising-growth-better-than-google-radio/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/05/12/us-mobile-advertising-growth-better-than-google-radio/</link>
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		<title>Bar Codes from Neustar Enhance Mobile Advertising &amp; Brands</title>
		<description><![CDATA[Mobile advertisers, brands and mobile users have a  powerful tool to  scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology. NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced &#8230; <a href="http://im-mobile.com/2009/03/31/neustar-2d-bar-codes-enhance-mobile-advertising-brands/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/03/31/neustar-2d-bar-codes-enhance-mobile-advertising-brands/</link>
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		<title>Per Holmkvist of Mobiento: Mobile Ad Growth Expanding in Scandinavia</title>
		<description><![CDATA[Mobile ad growth is rising at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger &#8230; <a href="http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/</link>
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		<title>Mobile Advertising U.S. Growth with Michael Boland</title>
		<description><![CDATA[Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental &#8230; <a href="http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/</link>
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		<title>Is Advertising Necessary and Effective?</title>
		<description><![CDATA[Mobile advertising continues its relentless growth, while Internet revenues are falling. As with print advertisers, especially newspapers, that continue losing revenue to online placement, the community of mobile advertisers, mobile ad networks and mobile publishers is dominating worldwide advertising. But &#8230; <a href="http://im-mobile.com/2009/03/22/is-advertising-necessary/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/03/22/is-advertising-necessary/</link>
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		<title>Mobile Advertising Networks and inMobi&#8217;s Naveen Tewari</title>
		<description><![CDATA[Mobile advertising networks, partnering  mobile advertisers and publishers, are growing rapidly in India and worldwide&#8211;especially in developing countries where Internet access is limited. inMobi, based in India, is rapidly expanding its coverage in Europe, Asia and elsewhere across the globe. &#8230; <a href="http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/</link>
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		<title>Make Money with Mobile Websites</title>
		<description><![CDATA[Over one million mobile websites are now registered and they&#8217;re growing fast. Want to make money with mobile websites and blogs? If you&#8217;re a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. &#8230; <a href="http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/</link>
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		<title>India 2009: Viral Growth Market for Mobile Voice &amp; Data Subscribers</title>
		<description><![CDATA[If you&#8217;re seeking a growth market for mobile voice and data subscribers, look to India where carriers acquire ten million new subscribers a month, according to blogger Rajesh Jain. The Wall Street Journal reported in a recent article that Indians, &#8230; <a href="http://im-mobile.com/2009/02/12/india-2009-viral-growth-market-for-mobile-voice-data-subscribers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/02/12/india-2009-viral-growth-market-for-mobile-voice-data-subscribers/</link>
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		<title>Mobile Websites Showing Rapid Growth</title>
		<description><![CDATA[The growth of mobile phones around the world (now 5B and growing rapidly) usually claim most headlines. What is less known among marketers and the general public is the explosive growth in mobile websites (websites with .mobi after them). As &#8230; <a href="http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/</link>
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		<title>Classified Mobile Advertising Global Expansion</title>
		<description><![CDATA[Sacha Vekeman, a found and and V.P. of Business Development of Mobiya in the U.K., Vekeman discusses lead generation and  other mobile advertising applications in the U.K., Europe and the U.S., covering a variety of market niches including dating, real estate and auto. <a href="http://im-mobile.com/2009/02/10/classified-mobile-advertising-growing-rapidly/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/02/10/classified-mobile-advertising-growing-rapidly/</link>
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		<title>Mobile Advertising with David Miller of Mobile Discovery</title>
		<description><![CDATA[Today&#8217;s marketers are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding effectiveness, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall effectiveness substantially. In &#8230; <a href="http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/</link>
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