<?xml version="1.0" encoding="UTF-8"?> <rss
version="0.92"> <channel><title>IM-Mobile</title><link>http://im-mobile.com</link> <description>Mobile Relationship Marketing and Advertising</description> <lastBuildDate>Fri, 12 Feb 2010 02:24:17 +0000</lastBuildDate> <docs>http://backend.userland.com/rss092</docs> <language>en</language> <item><title>New Mobile Wireless Devices Challenge the Advertising Ecosystem</title> <description><![CDATA[New mobile and wireless devices, such as Apple's iPad and Amazon's Kindle, are challenging the mobile and advertising ecosystems. Since many devices now and in the future can bypass wireless carrier controls using Wi-Fi, device manufacturers, marketing and ad agencies, industry associations and regulators must become more vigilant in protecting the public interest.]]></description><link>http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/</link> </item> <item><title>Understanding Differences Between Mobile &amp; Other Forms of Marketing Media Channels</title> <description><![CDATA[The mobile channel for marketing differs significantly from traditional media channels, such as broadcast, print and the Internet. Mobile marketers must understand these differences to mount legal, effective mobile marketing campaigns.]]></description><link>http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/</link> </item> <item><title>Top 10 Podcasts &amp; Posts on IM-Mobile for 2009: Mobile Tech, Advertising &amp; Emerging Markets</title> <description><![CDATA[Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile.]]></description><link>http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/</link> </item> <item><title>Jeremy Arnon Discusses Mobile Advertising Growth at Quattro Wireless</title> <description><![CDATA[In this podcast interview with Jeremy Arnon, Senior Director, Business Development at Quattro Wireless, he discusses how Quattro works closely with major premium publishers, advertisers and application developers to create both SMS text and rich media mobile advertising campaigns.]]></description><link>http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/</link> </item> <item><title>Smaato Mobile Advertising Roundtable &#8211; San Francisco &#8211; Part Two</title> <description><![CDATA[In this second part of the San Francisco 209 Smaato Mobile Advertising Roundtable, eleven experts in the field of mobile advertising, mobile application development, mobile services, media and venture capital discuss the current and future status of mobile advertising around the world.]]></description><link>http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/</link> </item> <item><title>Smaato Mobile Advertising Roundtable &#8211; San Francisco &#8211; 2009 &#8211; Part One</title> <description><![CDATA[Several times a year Smaato, a mobile advertising company, sponsors several mobile industry roundtable discussions with worldwide mobile experts. On October 14th, 2009 in San Francisco, eleven passionate professionals from mobile advertising, mobile application development, mobile services, the media and venture capital world discussed the current status of mobile advertising, trends and challenges. This podcast is part one of a two part post.]]></description><link>http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/</link> </item> <item><title>How to Integrate Mobile, Email and Web Marketing Strategies in Retail</title> <description><![CDATA[Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You'll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond.]]></description><link>http://im-mobile.com/2009/11/15/how-to-integrate-mobile-email-and-web-marketing-strategies-in-retail/</link> </item> <item><title>Local Mobile Search Advertising with Gregg Stewart of 15miles</title> <description><![CDATA[In this podcast interview with Gregg Stewart with 15miles, the interactive digital advertising division of TMP Directional Marketing, Gregg Stewart discusses mobile search advertising's growth with an emphasis on local search advertising and lead generation. ]]></description><link>http://im-mobile.com/2009/10/16/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/</link> </item> <item><title>Tom Foran of Crisp Wireless: Media Rich Websites Drive Mobile Advertising</title> <description><![CDATA[Crisp Wireless provides mobile-rich media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of U.S. mobile web users. Listen to a podcast interview with Tom Foran, Chief Revenue Officer at Crisp Wireless.]]></description><link>http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/</link> </item> <item><title>Six Ways to Improve Value with Mobile Marketing &amp; Advertising</title> <description><![CDATA[Providing value with mobile advertising is crucial for successful campaigns. Location, timely knowledge, making life easier, financial incentives, entertainment and connection are the six most important elements in a mobile marketing campaign.]]></description><link>http://im-mobile.com/2009/10/06/six-ways-to-improve-value-with-mobile-marketing-advertising/</link> </item> <item><title>Michael Becker of iLoop Mobile: Mobile Marketing Podcasts</title> <description><![CDATA[Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: "When you think of mobile marketing, Michael Becker of iLoop Mobile immediately comes to mind."]]></description><link>http://im-mobile.com/2009/09/30/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/</link> </item> <item><title>SmartPhone Engagement Enhances Mobile Internet Advertising Effectiveness: Joy Liuzzo Podcast</title> <description><![CDATA[Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. Smartphones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website?]]></description><link>http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/</link> </item> <item><title>SMB Mobile Advertising With 4INFO&#8217;s Kirsten McMullen</title> <description><![CDATA[In the past several years, major brands have embraced mobile marketing and mobile advertising, concurrent with the explosive growth in mobile phone technology.Apple's iPhone, in particular, is now considered by many marketing and advertising professionals the catalyst that legitimized mobile as a powerful marketing channel to reach consumers in unique, effective ways.With a growth rate of 30%-50% per year worldwide, mobile advertising is rapidly expanding while total global  advertising revenues from online, print and broadcast media shrink, due to the recession, in part, and mobile's unique strengths. Listen to this very practical, informative podcast about SMB mobile advertising.]]></description><link>http://im-mobile.com/2009/08/18/smb-mobile-advertising-with-4infos-kirsten-mcmullen/</link> </item> <item><title>Persuading Marketers and Advertisers to &#8220;Go Mobile&#8221;</title> <description><![CDATA[MobiMarketing Club Members have emailed me their biggest challenges when trying to convince marketers and advertisers to increase mobile advertising media buys. Currently, only 1% of all advertising budgets is spent on mobile website advertising. Due to unique advantages of mobile phones, mobile advertising evangelists believe 1% is much too low.
First, I want to [...]]]></description><link>http://im-mobile.com/2009/08/17/persuading-marketers-and-advertisers-to-go-mobile/</link> </item> <item><title>Mobile Media Growth Defies Advertising Revenue Declines</title> <description><![CDATA[Despite the worldwide advertising slump, mobile media marketing and advertising are growing substantially.]]></description><link>http://im-mobile.com/2009/08/12/mobile-media-growth-defies-advertising-revenue-declines/</link> </item> <item><title>Improve Mobile Website Optimization With SiteSpect: Eric Hansen Podcast</title> <description><![CDATA[Mobile website owners, similar to non-mobile website owners, may believe that website optimization, mobile analytics, search engine marketing and other digital marketing techniques are too challenging, take excessive time and, in many cases, become impossible to manage. This convinces some mobile marketers to &#8220;fly by the seat of their pants&#8221; when assessing mobile website performance.
[...]]]></description><link>http://im-mobile.com/2009/06/05/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/</link> </item> <item><title>Sellers Dumping iPhone Smartphones on eBay Worldwide</title> <description><![CDATA[In March and July of 2,008, Mobile Telephone Marketing, one of my blogs, reported on iPhone owners dumping first and 3G generation iPhones on eBay Worldwide.
Here&#8217;s an update as of June 1, 2009 in anticipation of the iPhone version 3 software release in June with the possibility of a new Apple iPhone handset as well.
First, [...]]]></description><link>http://im-mobile.com/2009/06/01/sellers-dumping-iphone-smartphones-on-ebay-worldwide/</link> </item> <item><title>Passionate About Mobile Advertising: Smaato&#8217;s Harald Neidhardt</title> <description><![CDATA[f you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing.]]></description><link>http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/</link> </item> <item><title>Best Practices Marketing on Twitter to Engage Your Audience</title> <description><![CDATA[Many businesses are now using Twitter for marketing. Take that back. Many businesses think they're using Twitter for marketing. But making money with Twitter requires more than a parade of tweets scrolling across the screens of followers.  Thoughtful Twitter marketing strategies are essential for effective communications.Have you ever wasted hours of time reading through useless, thoughtless and ineffective Tweets on Twitter? You know what I mean.]]></description><link>http://im-mobile.com/2009/05/24/best-practices-marketing-on-twitter-to-engage-your-audience/</link> </item> <item><title>U.S. Mobile Advertising Growth: Better Than Google Radio</title> <description><![CDATA[Wall Street Journal summarized total ad spend in the U.S. by medium and detailed why Google Radio failed. I like occasionally to read about a Google "failure." It makes me feel good when even a giant Internet behemoth, like Google, can taste the dust of defeat.]]></description><link>http://im-mobile.com/2009/05/12/us-mobile-advertising-growth-better-than-google-radio/</link> </item> <item><title>NeuStar 2D Bar Codes Enhance Mobile Advertising &amp; Brands</title> <description><![CDATA[Mobile advertisers, brands and mobile users have a new powerful tool that enables cell phones to scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology.NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced partnerships with 3G Vision, Mobile Discovery, Mobile Tag and NeoMedia Technologies at CTIA today.]]></description><link>http://im-mobile.com/2009/03/31/neustar-2d-bar-codes-enhance-mobile-advertising-brands/</link> </item> <item><title>Per Holmkvist of Mobiento: Mobile Ad Growth Expanding in Scandinavia</title> <description><![CDATA[Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger for now, mobile continues drawing an increasing percentage of online revenue.]]></description><link>http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/</link> </item> <item><title>Mobile Advertising U.S. Growth: Michael Boland Podcast</title> <description><![CDATA[Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. In the podcast, Mike discusses local mobile search advertising trends, including advertising revenues changes from traditional media (radio, television, newspapers) to mobile (SMS, display and search). SMS still dominates, but local search is growing faster, and traditional media area adopting mobile marketing as another channel for revenue growth.]]></description><link>http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/</link> </item> <item><title>Is Advertising Necessary?</title> <description><![CDATA[Eric Clemons at The Wharton School of the University of Pennsylvania. Clemons just posted an article (available in PDF form) on TechCrunch. His predictions about the demise of PC-based Internet advertising and his comments on social media and mobile ad personalization are controversial with a grain of truth and 100 grains of speculation and flabbergast.]]></description><link>http://im-mobile.com/2009/03/22/is-advertising-necessary/</link> </item> <item><title>Mobile Ad Networks and inMobi&#8217;s Naveen Tewari</title> <description><![CDATA[Mobile advertising networks, partnering  mobile advertisers and publishers, are growing rapidly in India and worldwide--especially in developing countries where Internet access is limited. Recently, I had an opportunity to interview mKhoj's founder and CEO Naveen Tewari, who runs one of the largest mobile ad networks in Asia. ]]></description><link>http://im-mobile.com/2009/02/26/mobile-ad-networks-and-mkhojs-naveen-tewari/</link> </item> <item><title>Money Making Mobile Websites &amp; Mobile Ads</title> <description><![CDATA[Money making mobile websites, using mobile ads, continue expanding worldwide. Over one million mobile websites are are now registered and their growth is exponential. A major interest of mobile Internet site owners is learning how to monetize their mobile websites through CPC, CPA or CPM advertising.]]></description><link>http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/</link> </item> <item><title>India 2009: Viral Growth Market for Mobile Voice &amp; Data Subscribers</title> <description><![CDATA[The Wall Street Journal reported in a recent article that Indians, most without landlines or Internet access, wait with great anticipation for cell phone towers to rise near them. Farmers and other business owners, who realize the power of cellular communications to save wasted trips to market, "call ahead" hundreds of miles away to see if their crops will sell.]]></description><link>http://im-mobile.com/2009/02/12/india-2009-viral-growth-market-for-mobile-voice-data-subscribers/</link> </item> <item><title>Mobile Websites (Dot Mobi) Show Rapid Growth</title> <description><![CDATA[The growth of mobile phones around the world (now 3B and growing rapidly) usually claims most headlines. What is less known among marketers and the general public is the explosive growth in mobile websites (websites with .mobi after them)]]></description><link>http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/</link> </item> <item><title>Classified Mobile Advertising Global Expansion</title> <description><![CDATA[Sacha Vekeman, a found and and V.P. of Business Development of Mobiya in the U.K., Vekeman discusses lead generation and  other mobile advertising applications in the U.K., Europe and the U.S., covering a variety of market niches including dating, real estate and auto.]]></description><link>http://im-mobile.com/2009/02/10/classified-mobile-advertising-growing-rapidly/</link> </item> <item><title>Multimedia Mobile Advertising: David Miller &amp; Mobile Discovery Podcast</title> <description><![CDATA[David H. Miller, President and CEO of MobileDiscovery, an integrated multi-channel advertising company, shares his views in this podcast about multimedia advertising, product branding, FaceBook, MySpace and other social media channels, media tags and more.]]></description><link>http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/</link> </item> </channel> </rss>
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