IM-Mobile

IM-Mobile http://im-mobile.com Mobile Relationship Marketing and Advertising Tue, 31 Jan 2012 05:42:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you're in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - 2011 - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing IM-Mobile http://im-mobile.com/wp-content/uploads/powerpress/IM_Header_144-097.jpg http://im-mobile.com San Francisco Bay Area Weekly Mobile Research Forecast Accuracy Essential for Mobile’s Growth http://im-mobile.com/2011/11/02/mobile-research-forecast-accuracy-essential-for-mobiles-growth/ http://im-mobile.com/2011/11/02/mobile-research-forecast-accuracy-essential-for-mobiles-growth/#comments Thu, 03 Nov 2011 05:23:40 +0000 Brian http://im-mobile.com/?p=1634

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile marketing researchers continually issue studies with unbelievable projections, then sell research reports to the industry that feeds them. In the current hot mobile commerce market, some research company’s forecasts are far from accurate. In this morning’s Mobile Commerce Daily, for example, reporter Rimma Kats announced that Juniper Research recently projected mobile coupon revenues growing worldwide [...]

]]> http://im-mobile.com/2011/11/02/mobile-research-forecast-accuracy-essential-for-mobiles-growth/feed/ 0 Mobile Mobile marketing researchers continually issue studies with unbelievable projections, then sell research reports to the industry that feeds them. In the current hot mobile commerce market, some research company's forecasts are far from accurate. Mobile marketing researchers continually issue studies with unbelievable projections, then sell research reports to the industry that feeds them. In the current hot mobile commerce market, some research company's forecasts are far from accurate. In t... Brian Prows no 7:24 Carrier Data Plans, Fair Pricing and Mobile Advertising http://im-mobile.com/2011/08/17/carrier-data-plans/ http://im-mobile.com/2011/08/17/carrier-data-plans/#comments Wed, 17 Aug 2011 19:56:55 +0000 Brian http://im-mobile.com/?p=1571

IM-Mobile - Mobile Relationship Marketing and Advertising

As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed “all you can eat plans,” should customerrs choose lower-priced plans with greater risk of overages or higher rate plans protecting them from going over? Those in mobile advertising, like Delly Tamer [...]

]]> http://im-mobile.com/2011/08/17/carrier-data-plans/feed/ 0 Mobile Advertising,mobile data plans As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed "all you can eat plans," should customerrs choose lower-priced plans with greater risk of overages or higher rate... As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed "all you can eat plans," should customerrs choose lower-priced plans with greater risk of overages or higher rate plans protecting them from going over? Those in mobile advertising, like Delly Tamer writing in Venturebeat, writes about customer dissatisfaction with pricing plans. But he doesn't address whether carrier data plans reduce mobile advertising growth due to CTR reluctance. In February, 2010, I wrote a MobileBeyond piece about Google Voice, Skype and carrier data charges that confuse carriers' customers. I concluded that simplifying charges is critical as feature phone users switch to smartphones and data plans. Unlike other metered industries, like utility companies, U.S. carriers created a pricing quagmire. "Buckets of minutes," Cingular's "rollover minutes," Verizon's $1.99 per megabyte charge, unlimited, tiered and prepaid data plans slowly emerged. All the changes should have killed off the golden goose. That customers complained but still paid their bills astounds me. If carriers from the get-go would have adopted metered pricing similar to electric and gas utilities--and ditch the penny-pinching extras--mobile consumers would have experienced increased satisfaction. Electrical utilities, for example, trained home owners that their average monthly bill would rise in the Winter as gas usage increases, go down in the Spring and rise in the Summer for households using AC. Mobile carriers should have implemented a similar strategy, reducing consumer data pricing concerns. Carrier Data Plans and Mobile Advertising As a result, the mobile advertising industry not only has to write outstanding creative with great offers to convince consumers to click. They must deal with mobile users who worry about voice and data charges. Simplifying Mobile Phone Costs Here's an example of a an equitable carrier data plan: Every mobile consumer pays a base rate for individual voice minutes, text and data. (Shared plans might vary slightly.) The base rate, similar to utility companies, would reflect the median average monthly bill. (Half the customers will exceed base; half will not.) * Customers who exceed voice or data for each billing cycle pay a fair price for the overage (say, 5 cents per voice minute, 2 cents per text and 50 cents per megabyte, plus any extra charges for ring tones, wall paper or apps). Customers who don't reach the max should receive a credit for next month's bill. This is not only fair to customers; it may also reduce network congestion caused by data-gouging users, who gradually reduce their data consumption. That's it. Simple, reasonable charges for voice, text and data. While this plan will not resolve all mobile user pricing complaints, once consumers better understand their usage and bills, customer satisfaction should gradually increase. Click-through rates rise for advertisers. Carriers have fewer customer complaints. And everyone gets a good night's sleep. * Many gas and electrical utilities use a "base factor" to determine rates. Customers who exceed this factor pay more per therm or kilowatt. Customers also receive a discount if they reduce energy consumption year-over-year. Additional energy rebates for replacing old appliances that are less energy efficient are also available. Mobile carriers could apply these "carrot" rather than "stick" programs. Brian Prows no 5:13 MobiSnippets Mobile and Wireless Site Launches http://im-mobile.com/2011/08/08/mobisnippets-mobile-wireless/ http://im-mobile.com/2011/08/08/mobisnippets-mobile-wireless/#comments Mon, 08 Aug 2011 14:00:30 +0000 Brian http://im-mobile.com/?p=1556

IM-Mobile - Mobile Relationship Marketing and Advertising

MobiSnippets, a new blog and podcast site from MobileBeyond, just launched, combining multiple content sources from MobileBeyond, MobileDiscoveries and IM-Mobile. (Podcasts for MobileBeyond and MobileDiscoveries are also available on the BluBrry.com Channel; MobileBeyond, MobiSnippets and IM-Mobile also appear on iTunes.) To find a blog article or podcast, use the menus above for each site.

]]> http://im-mobile.com/2011/08/08/mobisnippets-mobile-wireless/feed/ 0 Are Mobile Ads Relevant? http://im-mobile.com/2011/07/24/mobile-ads-relevant/ http://im-mobile.com/2011/07/24/mobile-ads-relevant/#comments Mon, 25 Jul 2011 00:25:24 +0000 Brian http://im-mobile.com/?p=1511

IM-Mobile - Mobile Relationship Marketing and Advertising

During the past few days, I’ve viewed dozens of banner ads appearing at the bottom of my Nexus S’ screen–many attractive, but most irrelevant, repetitious and spammy. For my ad-hoc tests, I used Republic News’ excellent app letting users choose topics by subject in a tag cloud. The mobile ads, however, kept rotating from Groupon, [...]

]]> http://im-mobile.com/2011/07/24/mobile-ads-relevant/feed/ 0 admob,google,groupon,mobile ad spend During the past few days, I've viewed dozens of banner ads appearing at the bottom of my Nexus S' screen--many attractive, but most irrelevant, repetitious and spammy. - For my ad-hoc tests, I used Republic News' excellent app letting users choose top... During the past few days, I've viewed dozens of banner ads appearing at the bottom of my Nexus S' screen--many attractive, but most irrelevant, repetitious and spammy. For my ad-hoc tests, I used Republic News' excellent app letting users choose topics by subject in a tag cloud. The mobile ads, however, kept rotating from Groupon, a Republic News reader survey, followed by more Groupon ads. While viewing the ads and content, I kept asking myself: "Why are you showing me the same ads when I'm not responding? Do you hope I might start using coupons and click or are you filling inventory?" My second test involved the mobile app Tweetcaster. Today I received an alert, usually indicating a re-tweet or direct message. This time, though, the screen was stuck on a webpage showing my bio and following/follower stats with rolling banner ads at the bottom for glass, tile and carpet, Audible.com, credit counseling, bail bonds and sporting goods stores. The ads changed quickly by shortest to longest distance to a store, as if I were using map software to find the nearest Starbucks. Above the ad, I read: "That's you...2,198 Tweets." So I concluded that sending lots of tweets qualifies me for behavioral targeting. But the Google/Admob mobile ads were not relevant to my needs or wants. My conclusion: Republic News doesn't have enough mobile advertisers and Admob is throwing mud against the wall hoping some will stick, despite my lack of response. In other words, the customer doesn't come first. The "Pandora" Syndrome Clearly, all is not well in mobile advertising, even at Pandora Internet Radio. eMarketer recently forecasted only 2014 U.S. mobile ad spend of $2.5B, a pittance compared to online at $26B. $2.5 billion, by the way, is what Facebook spent on advertising in 2010. Pandora Internet Radio's inability to fill ad inventory is ample proof. The company's CEO recently announced its mobile ad challenge. If Pandora, the darling of Wall Street, can't fill inventory, how will other online publishers or entertainment services fare? Not well if eMarketer's forecast is correct. Even Groupon, which is filing for a $750 million IPO, lost $413M in 2010. Relevant Mobile Ads Critical to Growth Despite the low ad revenues, however, it's the relevancy of mobile ads that's critical to the future of mobile advertising. Just as online slowly developed search ad strategies and a pricing system based on click-through rates, mobile must demonstrate its advertising advantages to win its rightful share of the ad pie. Only then will revenues for mobile ads rise. Brian Prows no 4:19 Augme’s David Apple – Mobile is a chew toy & we’re teething http://im-mobile.com/2011/03/29/augmes-david-apple-mobile-is-a-chew-toy-we%e2%80%99re-teething/ http://im-mobile.com/2011/03/29/augmes-david-apple-mobile-is-a-chew-toy-we%e2%80%99re-teething/#comments Wed, 30 Mar 2011 01:10:58 +0000 Brian http://im-mobile.com/?p=1376

IM-Mobile - Mobile Relationship Marketing and Advertising

Augme Technologies and Mobile Marketing You’re probably not chewing on your mobile phone, but David Apple, CMO at Augme Technologies, does it regularly as he watches poorly executed mobile marketing campaigns and ineffective uses of mobile technology. But he stops teething when you talk with him about integrated QR codes, SMS and mobile Web launches. [...]

]]> http://im-mobile.com/2011/03/29/augmes-david-apple-mobile-is-a-chew-toy-we%e2%80%99re-teething/feed/ 0 augme technologies,david apple,Digital Marketing,health care marketing Augme Technologies and Mobile Marketing You're probably not chewing on your mobile phone, but David Apple, CMO at Augme Technologies, does it regularly as he watches poorly executed mobile marketing campaigns and ineffective uses of mobile technology. Augme Technologies and Mobile Marketing You're probably not chewing on your mobile phone, but David Apple, CMO at Augme Technologies, does it regularly as he watches poorly executed mobile marketing campaigns and ineffective uses of mobile technology.... Brian Prows no 29:13 Mobile and Online Advertisers Get Married in 2011 http://im-mobile.com/2011/01/12/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/ http://im-mobile.com/2011/01/12/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/#comments Wed, 12 Jan 2011 21:51:28 +0000 Brian http://im-mobile.com/?p=1334

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile Advertising Continues Growth For several years, mobile and online advertisers had a lover’s quarrel. Mobile proponents claimed “the year of mobile,” while online, broadcast and print industry folks kept knocking mobile as a teenage love affair with iPhones and other wireless toys. Well, according to Joy Liuzzo with InsightExpress, a digital marketing and advertising [...]

]]> http://im-mobile.com/2011/01/12/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/feed/ 1 mobile research,consumer research,smartphones,technology research Interview with Joy Liuzzo of InsightExpress Mobile consumer research helps marketers and advertisers better understand mobile and smartphone user behaviors. In this interview, Joy and Brian discuss the latest InsightExpress study revealing some striking new information. Brian Prows no 30:54 Mobile Advertising Growth at 4INFO with Julie Shumaker http://im-mobile.com/2010/11/16/mobile-advertising-growth-at-4info-with-julie-shumaker/ http://im-mobile.com/2010/11/16/mobile-advertising-growth-at-4info-with-julie-shumaker/#comments Wed, 17 Nov 2010 01:17:57 +0000 Brian http://im-mobile.com/?p=1323

IM-Mobile - Mobile Relationship Marketing and Advertising

When I interviewed Kirsten McMullen, Director of Marketing at 4INFO in August, 2009, we discussed how SMB’s can effectively use SMS mobile advertising at reasonable costs to engage mobile phone users. Since then, the firm has added a kaleidoscope of new services for advertisers, brands and its publishers as the industry grows globally to $3.5B [...]

]]> http://im-mobile.com/2010/11/16/mobile-advertising-growth-at-4info-with-julie-shumaker/feed/ 1 text advertising,mobile advertising,4info,mobile marketing,sms text marketing Interview with 4INFO's Julie Shumaker about mobile text advertising and messaging In this interview, Julie discusses the growth of 4INFO and SMS text marketing worldwide. Learn how mobile advertising campaigns via text work. Brian Prows no 23:38 Mobile Marketing Trends with Bryce Marshall of Knotice http://im-mobile.com/2010/11/11/mobile-marketing-trends-with-bryce-marshall-of-knotice/ http://im-mobile.com/2010/11/11/mobile-marketing-trends-with-bryce-marshall-of-knotice/#comments Fri, 12 Nov 2010 02:23:09 +0000 Brian http://im-mobile.com/?p=1315

IM-Mobile - Mobile Relationship Marketing and Advertising

A year ago Bryce Marshall, who is Director of Strategic Services with Knotice, a direct digital marketing firm, appeared on IM-Mobile. During our discussion, we did a role play about a fictitious furniture chain in the Midwest struggling with mobile and digital marketing challenges. Bryce impressed me with his strategic thinking. So I invited him [...]

]]> http://im-mobile.com/2010/11/11/mobile-marketing-trends-with-bryce-marshall-of-knotice/feed/ 2 retail marketing, mobile marketing,digital marketing,creative advertising Interview with Bryce Marshall of Knotice, a digital marketing firm, about integrating SMS texting marketing with online and email Bryce Marshall talks about integrated digital marketing, including mobile and email. Brian and Bryce role play a retail furniture chain case study to show the effectiveness of integrated marketing. Brian Prows no 44:45 Mobile Marketing Review Podcast Series Launches http://im-mobile.com/2010/10/29/mobile-marketing-review-podcast-series-launches/ http://im-mobile.com/2010/10/29/mobile-marketing-review-podcast-series-launches/#comments Fri, 29 Oct 2010 18:08:02 +0000 Brian http://im-mobile.com/?p=1273

IM-Mobile - Mobile Relationship Marketing and Advertising

Finding excellent podcasts about mobile marketing is challenging. As a podcaster, I know the work involved selecting guest experts, prepping for the interviews and then editing the audio files. So I’m pleased to hear that three mobile experts have launched a new online series called “The Mobile Marketing Review.” Its mission is educating the mobile [...]

]]> http://im-mobile.com/2010/10/29/mobile-marketing-review-podcast-series-launches/feed/ 1 mobile marketing,podcast,marketing,marketing campaign,advertising campaigns,kim dushinski,linda daichendt,peggy anne salz, Finding excellent podcasts about mobile marketing is challenging. As a podcaster, I know the work involved selecting guest experts, prepping for the interviews and then editing the audio files. So I'm pleased to hear that three mobile experts have laun... Finding excellent podcasts about mobile marketing is challenging. As a podcaster, I know the work involved selecting guest experts, prepping for the interviews and then editing the audio files. So I'm pleased to hear that three mobile experts have launched a new online series called "The Mobile Marketing Review." Its mission is educating the mobile industry by providing expert advice on execution, effectiveness and best practices. Episodes will examine real-life marketing and advertising campaigns submitted by brands, agencies and marketers worldwide, and offer a no-holds-barred analysis of how well the campaigns achieved their objectives. Kim Dushinski, President of Mobile Marketing Profits and author of the best-selling book "The Mobile Marketing Handbook," and Linda Daichendt, a marketer, mobile authority who owns Strategic Growth Concepts share their insights on the show. (Both Kim and Linda have also appeared in interviews on MobileBeyond, the sister site to IM-Mobile.) Peggy Anne Salz, Founder and Chief Analyst of MSearchGroove, a mobile search, mobile marketing and social media firm hosts the podcasts. The first program covers a recent survey from Adobe called "What Users Want from Media, Finance, Travel & Shopping." It discusses a recent cross-media marketing campaign by Arby's, a U.S. fast food restaurant chain. Hipcricket, a leading mobile marketing and advertising company, developed the campaign. The shows air monthly and focuses on successful marketing campaigns. During the show, each expert summarizes current trends in the field that help marketers learn more about developing successful mobile strategies. Guest Expert Bios Kim Dushinski is the President of Mobile Marketing Profits, a Denver-based marketing training firm that helps local businesses use mobile to get more customers. Her company also helps people start their own business. Kim is the author of The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns and a contributing author of "Success Secrets of Social Media Marketing Superstars." Mobile Marketer, the online publication covering mobile and commerce named Kim as one of 10 mobile women to watch in 2010. Linda Daichendt, CEO/Managing Consultant of Strategic Growth Concepts is an accomplished marketer and award-winning blogger on the use of new media in growing a business. She is a recognized business expert with 20+ years of corporate, small business and franchising experience, as well as the Founder of the Mobile Technology Association of Michigan, a Michigan-based trade association for the industry, and the Co-founder of Mobile Monday Michigan. Peggy Anne Salz is the Chief Analyst and Founder of MSearchGroove (MSG), a top 50 influential technology site, provides analysis and commentary on mobile search, mobile marketing & advertising and social media. She has established a successful writing and consulting career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on the industry, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, New Media Age, and in the Agile Minds column in EContent magazine. Brian Prows no 2:38 Mobile Web Content Optimization with Eric Hansen http://im-mobile.com/2010/10/22/mobile-web-content-optimization-with-eric-hansen/ http://im-mobile.com/2010/10/22/mobile-web-content-optimization-with-eric-hansen/#comments Fri, 22 Oct 2010 19:51:49 +0000 Brian http://im-mobile.com/?p=1260

IM-Mobile - Mobile Relationship Marketing and Advertising

Are you responsible for mobile website conversions and user engagement at your company? If so, Eric Hansen of SiteSpect has a few ideas to share with you. The company helps marketers test and optimize their web sites, detect important mobile device capabilities and discover how content affects user behavior and profitability. In his second podcast [...]

]]> http://im-mobile.com/2010/10/22/mobile-web-content-optimization-with-eric-hansen/feed/ 1 website optimization, mobile websites,optimize website, web content optimization Eric Hansen of SiteSpect discusses optimizting content optimization of mobile websites Downloading a mobile website is more than carrier network speed; optimized mobile website content is critical for a satisfying experience. Listen as expert Eric Hansen discusses the issue. Brian Prows no 21:55 Rich Media Ads from Crisp Wireless with Boris Fridman http://im-mobile.com/2010/10/14/rich-media-ads-from-crisp-wireless-with-boris-fridman/ http://im-mobile.com/2010/10/14/rich-media-ads-from-crisp-wireless-with-boris-fridman/#comments Thu, 14 Oct 2010 17:35:58 +0000 Brian http://im-mobile.com/?p=1239

IM-Mobile - Mobile Relationship Marketing and Advertising

As Boris Fridman, CEO of Crisp Wireless, spoke with me at CTIA in San Francisco recently, I reflected on how far mobile advertising has come in only a few years. Still dominant, but with much less sex appeal, SMS creeps across most of the five billion phones on Earth. Unless you have a smartphone. Then [...]

]]> http://im-mobile.com/2010/10/14/rich-media-ads-from-crisp-wireless-with-boris-fridman/feed/ 1 rich media ads, crisp wireless,boris fridman,mobile advertising,rich media,mobile web As Boris Fridman, CEO of Crisp Wireless, spoke with me at CTIA in San Francisco recently, I reflected on how far mobile advertising has come in only a few years. Still dominant, but with much less sex appeal, Rich media ads are alive and well at Crisp Wireless, a mobile advertising firm serving brands, advertisers and mobile publishers Brian Prows no 31:18 Rich Media Mobile Ads from 4delite with Eugene Walden http://im-mobile.com/2010/09/29/rich-media-mobile-ads-from-4delite-with-eugene-walden/ http://im-mobile.com/2010/09/29/rich-media-mobile-ads-from-4delite-with-eugene-walden/#comments Wed, 29 Sep 2010 20:32:57 +0000 Brian http://im-mobile.com/?p=1189

IM-Mobile - Mobile Relationship Marketing and Advertising

Rich media mobile ads may become old hat in the future. But until recently, mobile browser displays were limited, challenging advertisers to deliver creative, attractive advertising. As smartphone browsers and apps improved in quality, advertiser interest in rich media advertising increased. Now HTML mobile browsers and smartphone apps, running on all major phone operating systems, deliver [...]

]]> http://im-mobile.com/2010/09/29/rich-media-mobile-ads-from-4delite-with-eugene-walden/feed/ 2 mobile rich media,rich media advertising,4delite,smartphone advertising Eugene Walden of SF headquarted 4delite discusses rich media mobile advertising Although SMS text marketing still dominates the world of mobile, the industry is turning to rich media ad units for displaying marketers' brand advertising. As 3G/4G mobile networks grow--and smartphones become more powerful--the advertising experience on mobile gets better. Interview with Brian and Eugene Walden. Brian Prows no 26:23 Mobile Ad Network Smaato with Harald Neidhardt http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/ http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/#comments Fri, 23 Jul 2010 01:27:23 +0000 Brian http://im-mobile.com/?p=1087

IM-Mobile - Mobile Relationship Marketing and Advertising

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss the fast growth of the mobile advertising industry. Here’s a man who believes that mobile phones are the most powerful communications media on Earth. Since then, the company has expanded its mobile ad network partners [...]

]]> http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/feed/ 3 mobile ad network,smaato,mobile advertising,sms marketing Interview with Smaato's Harald Neidthardt about mobile ad networks Harald Smaato is Co-founder and CMO of Smaato, one of the world's largest mobile advertising networks. Discover how mobile ad networks work as mobile advertising growth explodes globally. Brian Prows no 39:36 Mobile Advertising with Mobixell’s Freddy Friedman http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/ http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/#comments Thu, 03 Jun 2010 02:28:57 +0000 Brian http://im-mobile.com/?p=986

IM-Mobile - Mobile Relationship Marketing and Advertising

A global storm is brewing in mobile advertising and cellular innovation. Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks. A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company [...]

]]> http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/feed/ 1 advertising solutions,freddy friedman,Mobile Ads,Mobile Internet,mobile operator,mobile web A global storm is brewing in mobile advertising and cellular innovation. Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, A global storm is brewing in mobile advertising and cellular innovation. Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks. A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company helps operators optimize the surge in Internet traffic and streamline mobile ad delivery for brands, agencies and the carriers. With over 350 installations, Mobixell has worked with operators worldwide for ten years to efficiently manage mobile data traffic and ensure a quality user experience for over one billion subscribers. Freddy Friedman manages the global media monetization activities for Mobixell’s Mobile Advertising unit, working with OgilvyOne, AdMob, Quattro Wireless, GroupM, M&C Saatchi Mobile and other leading players in the global mobile advertising industry. In his 6 years with Mobixell, Freddy has led the strategic marketing activities in key Mobixell accounts, winning business with Vodafone, Orange France Telecom, Verizon Wireless , China Mobile, O2 and others. Freddy has an MBA from the Herriot-Watt University in Edinburgh, Scotland, and a B.A in international Marketing and Finance from COMAS (The College of Management Academic Studies in Tel Aviv). In this podcast interview, Freddy and Brian Prows discuss major changes among brands and agencies to embrace mobile marketing and advertising in innovative ways. As Freddy points out in the interview, advertisers didn't fully understand and appreciate the powerful qualities of mobile marketing and advertising in 2008 and 2009. In 2010, however, key players in the mobile advertising business are asking how mobile can help them reach new audiences and complement proven media channels. Topics covered in the podcast include: How Mobixell works with brands, agencies and carriers to optimize mobile multimedia delivery, whether through video, mms, sms, audio or other mobile channels in strategic partner relationships Mobile value added services that enhance mobile operator content delivery in developed and developing nations and continents Creating quality consumer user experiences with mobile TV, video and relevant mobile marketing and advertising units other than just banner ads Delivering strategic mobile marketing solutions especially in the APAC region AdMob and Quattro Wireless The importance of Africa, India, Japan and South East Asia, as they leaped over the traditional to the mobile Web The evolution of the desktop and mobile Internet Why the iPad is not as much a critical catalyst for global trends as the iPhone Mobile device convergence Working with mobile ad agencies and other partners in the mobile ecosystem Why Mobixell's modular approach taps into the lifestyles of each nation with appropriate advertising despite lack of mobile Internet availability Delivering optimized solutions to worldwide operators that engage mobile consumers and boost ROI The importance of permission-based marketing campaigns especially in North America Mobile marketing's future of tablets, phones and other devices when marketers know which devices to employ and how to maximize campaign effectiveness Listen to this informative podcast about emerging trends in mobile marketing, advertising and technology. Brian Prows no 26:39 Mobile Device Advertising in a World of iPads and Kindles http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/ http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/#comments Tue, 02 Feb 2010 19:13:02 +0000 Brian http://im-mobile.com/?p=787

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and the role of mobile ad networks, [...]

]]> http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/feed/ 1 mobile device advertising,mobile advertising,e-readers,wireless devices,advertising indusry. Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. - After Steve Jobs proclaimed the "[the iPad]... Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the "[the iPad]...is so much more intimate than a smartphone...," he raised the definition of a mobile device and the role of mobile ad networks, ad agencies, wireless carriers and online advertising companies, including Google, Yahoo, Bing and other search advertising firms. Mojiva, for example, a company that targets smartphone advertisers and publishers, announced its support for Apple's new tablet computer within days after Jobs spoke. Quattro Wireless, recently purchased by Apple, is also interested in boosting mobile ad network advertising revenues with the iPad. Mobile Marketing, Advertising and Emerging Wireless Devices Emerging mobile and wireless technologies directly challenge the power of wireless carriers, mobile aggregators and regulators such as the FCC. For example, mobile advertisers currently must rent or buy short codes issued and managed by carriers and aggregators, to mount an SMS advertising campaign on mobile phones. But the non-wireless version of the iPad and other emerging wireless devices don't necessarily connect through mobile carriers. Wi-Fi networks, growing rapidly within homes and businesses, eliminate the need for wireless carriers entirely with the exception, perhaps, of WiMax, a broadband wireless service. This opens the door for marketers and advertisers to mount advertising campaigns without the involvement of mobile operators, aggregators and others in the current mobile and advertising ecosystems. Mobile Advertising Standards and Regulations for the Future Bypassing wireless carriers doesn't relieve marketers and advertisers from best practices and standards and regulations already established for Internet and mobile advertising. Google, Yahoo and other search advertisers have already created R&R's to use their services and other regulations controlling spam are already in place. As new mobile devices reach the market, changes in best practices will, undoubtedly, become necessary. The IAB, Mobile Marketing Association, Direct Marketing Association and others will need to review changing mobile marketing and advertising standards. While the future is promising for new, innovative mobile and wireless products, the market place, industry, professional associations and regulators must adapt standards to meet the changing mobile ecosystem. Brian Prows no 3:19 Media Channels Abound in Mobile Marketing http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/ http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/#comments Thu, 28 Jan 2010 02:43:39 +0000 Brian http://im-mobile.com/?p=750

IM-Mobile - Mobile Relationship Marketing and Advertising

Media channels are many as Michael Becker repeated several times in his podcast interviews with me, increasing the ability of marketers to reach consumers in different ways unlike other media. The Internet, print, broadcast and email are more limited. Marketing Media Channels Each mobile phone, due to its operating system (Symbian, Java, Android, iPhone, etc.), type [...]

]]> http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/feed/ 0 Mobile Advertising and Technology Top 10 for 2009 http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/ http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/#comments Tue, 22 Dec 2009 03:15:38 +0000 Brian http://im-mobile.com/?p=611

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile.

]]> http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/feed/ 0 Mobile Advertising Growth at Quattro Wireless http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/ http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/#comments Wed, 16 Dec 2009 02:30:04 +0000 Brian http://im-mobile.com/?p=602

IM-Mobile - Mobile Relationship Marketing and Advertising

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, [...]

]]> http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/feed/ 0 jeremy arnon,Mobile Ads,Mobile Advertising,Mobile Internet,mobile web,quattro wireless,Smartphones As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. - Quattro Wireless, As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, o... Brian Prows no 27:09 Smaato Mobile Advertising Roundtable: Part Two http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/ http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/#comments Thu, 26 Nov 2009 03:41:49 +0000 Brian http://im-mobile.com/?p=570

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate [...]

]]> http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/feed/ 0 Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. - While research studies by major firms conflict to some exten... Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate advertising expenditures. Smaato is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. In this second of two Smaato mobile advertising roundtable conversations, eleven experts in the field discuss: Mobile as a powerful media channel that reaches over 3.5 billion people on Earth Insuring that users have affordable data plans to access the the wealth of information available on the mobile Internet Finding business models that encourage growth and use of innovative mobile services supported by mobile advertising Methods for advertisers, publishers and developers to engage and maintain positive relationships with mobile phone consumers Investment community support and understanding of the mobile channel in Europe and elsewhere Smaato's support of application developers and venture capitalists to encourage innovation Integrating bar codes, navigation and other applications on mobile handsets for a rich mobile experience Increasing acceptance of the mobile channel by the advertising industry and the need for accurate ad spend measurement critical to mobile's growth How major brands--such as The Gap and Levi Strauss--are communicating with consumers through mobile to elicit direct response and build relationships Mobile advertising predictions for 2010 Participants in the discussion: Harald Neidhardt, CMO and Co-Founder, Smaato Petra Vorsteher, EVP Strategic Alliances and Co-Founder, Smaato Ragnar Kruse, CEO and Co-Founder, Smaato Michael Bayle, CMO, Amobee Media Services & a former MMA Board Member Tobias Kemper, VP of USA Operations for Nimbuzz Brian Prows, Blogger, Podcaster and Owner of MobileBeyond Cian O'Sullivan, Senior Reporter for GomoNews Kei Shimada, C.E.O. and Founder of Infinita, Inc. Mike Turner, Partner with Osborne Clark Andy James, Associate with Osborn Clark Cheryl Lucanegro, Vice President of Advertising Sales, Pandora Internet Radio Harald Neidhardt moderates the conversation. Click here for part one of the roundtable discussion. For transcript of parts one and two, click here. Brian Prows no 31:48 Smaato Mobile Advertising Roundtable in San Francisco: Part One http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/ http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/#comments Tue, 24 Nov 2009 07:51:02 +0000 Brian http://im-mobile.com/?p=561

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato, a pioneering mobile advertising firm, sponsors mobile industry round tables around the [...]

]]> http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/feed/ 2 advertising,advertising firms,android,Mobile Ads,Mobile Advertising,Mobile Marketing,mobile round table,smaato Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement i... Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato, a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising. On October 14, 2009, eleven people who are passionate about mobile met in San Francisco for a 70 minute discussion about: Changes in the mobile ad landscape The impact of the iPhone on end-users and mobile application developers Building new mobile ad revenue streams consistent with mobile user expectations Mobile advertising in Japan The fast growth of Android mobile phones MMA and IAB mobile advertising standards and emerging "rich-content" ad units for mobile browsers found in smartphones Using the voice channel in mobile The challenges of launching mobile apps in an app store environment and integrating mobile advertising with other media channels Guests participating in the discussion and recording include: Harald Neidhardt, CMO and Co-Founder of Smaato Ragnar Kruse, Smaato's CEO & Co-Founder Petra Vorsteher, EVP of Strategic Alliances and also a co-founder of Smaato Mike Turner, a Partner with Osborne Clark, a London-based integrated legal firm for international businesses Andy James, an Associate with Osborne Clark Michael Bayle, Chief Sales and Marketing Officer of Amobee Media Systems Tobias Kemper, VP of the USA division of Nimbuzz, an interactive mobile service Kei Shimada, CEO and President of Infinita, in Japan Cheryl Lucanegro, VP of Advertising Sales for Pandora Internet Radio Cian O'Sullivan, Reporter for GoMoNews Brian Prows with MobileBeyond, a blogger and podcaster covering mobile communications, mobile marketing and mobile advertising. Harald Neidhardt is the roundtable moderator. Click here for part two. Click here for a transcript of parts one and two. Brian Prows no 34:00