http://im-mobile.com Tue, 27 Jul 2010 23:47:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Experts discuss mobile marketing and mobile advertising strategies on IM-Mobile. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing http://im-mobile.com/wp-content/plugins/powerpress/rss_default.jpg http://im-mobile.com/category/uncategorized/ http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/ http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/#comments Thu, 03 Jun 2010 02:28:57 +0000 Brian http://im-mobile.com/?p=986 Continue reading →]]> http://im-mobile.com/2010/06/02/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/feed/ 1 advertising solutions,freddy friedman,Mobile Ads,Mobile Advertising,Mobile Internet,Mobile Marketing,mobile operator,mobile tv,mobile web,multimedia solution - A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices (http://mobilebeyond.net/m2m-wireless-smart-devices-could-boost-mobile-carrier-revenues/) will emerge in 2010. Enter Mobixell Networks (http://www.mobixell.com/offices/). A worldwide provider of mobile Internet, broadband, video (http://www.mediabuzz.com.sg/asian-channels/april-2010/980-mobixell-its-all-about-creating-a-more-dynamic-mobile-world-), messaging and advertising solutions, the company helps operators optimize the surge in Internet traffic and streamline mobile ad delivery for brands, agencies and the carriers. With over 350 installations, Mobixell has worked with operators worldwide for ten years to efficiently manage mobile data traffic and ensure a quality user experience for over one billion subscribers. Freddy Friedman (http://www.mobilemarketingforum.com/?q=node/1016) manages the global media monetization activities for Mobixell’s Mobile Advertising unit, working with OgilvyOne (http://www.mobilemarketer.com/cms/news/advertising/3611.html), AdMob, Quattro Wireless, GroupM, M&C Saatchi Mobile and other leading players in the global mobile advertising industry. In his 6 years with Mobixell, Freddy has led the strategic marketing activities in key Mobixell accounts, winning business with Vodafone, Orange France Telecom, Verizon Wireless , China Mobile, O2 and others. Freddy has an MBA from the Herriot-Watt University in Edinburgh, Scotland, and a B.A in international Marketing and Finance from COMAS (The College of Management Academic Studies in Tel Aviv). In this podcast interview, Freddy and Brian Prows discuss major changes among brands and agencies to embrace mobile marketing and advertising in innovative ways. As Freddy points out in the interview, advertisers didn't fully understand and appreciate the powerful qualities of mobile marketing and advertising in 2008 and 2009. In 2010, however, key players in the mobile advertising business are asking how mobile can help them reach new audiences and complement proven media channels. Topics covered in the podcast include: * How Mobixell works with brands, agencies and carriers to optimize mobile multimedia delivery, whether through video, mms, sms, audio or other mobile channels in strategic partner relationships * Mobile value added services that enhance mobile operator content delivery in developed and developing nations and continents * Creating quality consumer user experiences with mobile TV, video and relevant mobile marketing and advertising units other than just banner ads * Delivering strategic mobile marketing solutions especially in the APAC region (http://sgentrepreneurs.com/commentary/2010/04/25/the-story-of-mobile-through-mmaf-apac-2010/) * AdMob and Quattro Wireless (http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/) * The importance of Africa, India (http://im-mobile.com/2009/02/12/india-2009-viral-growth-market-for-mobile-voice-data-subscribers/), Japan and South East Asia, as they leaped over the traditional to the mobile Web * The evolution of the desktop and mobile Internet * Why the iPad is not as much a critical catalyst for global trends as the iPhone * Mobile device convergence * Working with mobile ad agencies and other partners in the mobile ecosystem * Why Mobixell's modular approach taps into the lifestyles of each nation with appropriate advertising despite lack of mobile Internet availability * Delivering optimized solutions to worldwide operators that engage mobile consumers and boost ROI * The importance of permission-based marketing campaigns especially in North America * Mobile marketing's future of tablets, Brian Prows no 26:39 http://im-mobile.com/2010/04/30/mobile-engagement-research-with-joy-liuzzo-of-insightexpress/ http://im-mobile.com/2010/04/30/mobile-engagement-research-with-joy-liuzzo-of-insightexpress/#comments Fri, 30 Apr 2010 23:50:27 +0000 Brian http://im-mobile.com/?p=906 Continue reading →]]> http://im-mobile.com/2010/04/30/mobile-engagement-research-with-joy-liuzzo-of-insightexpress/feed/ 0 http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/ http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/#comments Thu, 26 Nov 2009 03:41:49 +0000 Brian http://im-mobile.com/?p=570 Continue reading →]]> http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/feed/ 0 - - Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. - While research studies by major firms conflict to some... (http://im-mobile.com/wp-content/media/smaato.jpg) Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing (http://www.google.com/search?q=mobile+advertising+growth&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a), all agree that within several years, mobile advertising will dominate advertising expenditures. Smaato (http://smaato.com) is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. In this second of two Smaato mobile advertising roundtable conversations, eleven experts in the field discuss: * Mobile as a powerful media channel that reaches over 3.5 billion people on Earth * Insuring that users have affordable data plans to access the the wealth of information available on the mobile Internet * Finding business models that encourage growth and use of innovative mobile services supported by mobile advertising * Methods for advertisers, publishers and developers to engage and maintain positive relationships with mobile phone consumers * Investment community support and understanding of the mobile channel in Europe and elsewhere * Smaato's support of application developers and venture capitalists to encourage innovation * Integrating bar codes, navigation and other applications on mobile handsets for a rich mobile experience * Increasing acceptance of the mobile channel by the advertising industry and the need for accurate ad spend measurement critical to mobile's growth * How major brands--such as The Gap and Levi Strauss--are communicating with consumers through mobile to elicit direct response and build relationships * Mobile advertising predictions for 2010 Participants in the discussion: * Harald Neidhardt, CMO and Co-Founder, Smaato * Petra Vorsteher, EVP Strategic Alliances and Co-Founder, Smaato * Ragnar Kruse, CEO and Co-Founder, Smaato * Michael Bayle, CMO, Amobee Media Services & a former MMA Board Member * Tobias Kemper, VP of USA Operations for Nimbuzz * Brian Prows, Blogger, Podcaster and Owner of MobileBeyond * Cian O'Sullivan, Senior Reporter for GomoNews * Kei Shimada, C.E.O. and Founder of Infinita, Inc. * Mike Turner, Partner with Osborne Clark * Andy James, Associate with Osborn Clark * Cheryl Lucanegro, Vice President of Advertising Sales, Pandora Internet Radio Harald Neidhardt moderates the conversation. Click here (http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/) for part one of the roundtable discussion. For transcript of parts one and two, click here (http://www.smaato.com/media/Smaato_Mobile_Advertising_Roundtable_SFO.pdf). Brian Prows no 31:48