Category Archives: Uncategorized

Mobile Advertising in a Multimedia Age with Mobixell’s Freddy Friedman

Posted on June 2, 2010 by Brian

A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in … Continue reading →

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Mobile Engagement Research with Joy Liuzzo of InsightExpress

Posted on April 30, 2010 by Brian

Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, … Continue reading →

Posted in Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Research, Uncategorized | Leave a comment

Smaato Mobile Advertising Roundtable: Part Two

Posted on November 25, 2009 by Brian

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites, Uncategorized | Leave a comment