Mobile Relationship Marketing and Advertising
Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world.
While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate advertising expenditures.
The growth of mobile phones around the world (now 3B and growing rapidly) usually claims most headlines. What is less known among marketers and the general public is the explosive growth in mobile websites (websites with .mobi after them). As mobile users migrate to Web access on mobile devices, websites designed for smaller screens and less internal memory are becoming more prevalent, presenting new opportunities for global mobile marketers.
Mobile websites, due to smaller displays, mobile browsers and less internal memory, are naturally less versatile than websites displayed on your computer. However, despite the trade-offs, mobile users’ desire to access the mobile web is driving technology improvements and increased content. Advertisers are watching mobile web growth very closely for opportunities, mostly among early adopters of new mobile technologies.
A good source of information about mobile websites is MobilOpen, a group of developers and other professionals focused on “open deck” applications. (Open deck refers to mobile web access not controlled by cell phone carriers.)
