Category Archives: Uncategorized

Mobile Advertising in a Multimedia Age with Mobixell’s Freddy Friedman

A global storm is brewing in mobile advertising and cellular innovation.  Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | 1 Comment

Mobile Engagement Research with Joy Liuzzo of InsightExpress

Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, … Continue reading

Posted in Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Research, Uncategorized | Leave a comment

Smaato Mobile Advertising Roundtable: Part Two

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites, Uncategorized | Leave a comment