http://im-mobile.com Tue, 27 Jul 2010 23:47:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Experts discuss mobile marketing and mobile advertising strategies on IM-Mobile. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing http://im-mobile.com/wp-content/plugins/powerpress/rss_default.jpg http://im-mobile.com/category/mobile-websites/ http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/ http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/#comments Mon, 19 Apr 2010 04:54:41 +0000 Brian http://im-mobile.com/?p=886 Continue reading →]]> http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/feed/ 1 http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/ http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/#comments Thu, 28 Jan 2010 02:43:39 +0000 Brian http://im-mobile.com/?p=750 Continue reading →]]> http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/feed/ 0 http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/ http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/#comments Tue, 22 Dec 2009 03:15:38 +0000 Brian http://im-mobile.com/?p=611 Continue reading →]]> http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/feed/ 0 http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/ http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/#comments Wed, 16 Dec 2009 02:30:04 +0000 Brian http://im-mobile.com/?p=602 Continue reading →]]> http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/feed/ 0 jeremy arnon,Mobile Ads,Mobile Advertising,Mobile Internet,mobile web,quattro wireless,Smartphones - As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. - Quattro Wireless, (http://im-mobile.com/wp-content/media/JeremyArnon.jpg)As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms. Q Elevation, Quattro’s targeting technology platform, optimizes global ad serving, tracking and analytics, ensuring the right audience is chosen for every ad impression. Its advertising network includes thousands of mobile web sites and iPhone, Android, BlackBerry and Palm applications to improve branding, database quality, direct sales and application store downloads. Some of Quattro’s client companies are P&G, Ford, NetFlix, Time, Inc., Visa, Disney, Viacom, SAP, Papa John’s, Microsoft, Edmunds, CBS Interactive and Hachette Media. Jeremy Arnon Jeremy Arnon is a mobile industry veteran, having spent the past four and a half years on numerous sides of the business. As Senior Director, Business Development at Quattro Wireless, Jeremy is responsible for growing the Premier Ad Network’s mobile inventory through partnerships with major media companies and iPhone, Android and BlackBerry application developers. He has been instrumental in landing premiere clients such as Men’s Health, The Washington Post, Fandango, TheOnion, Gawker Media, TV Guide, the New York Post, Travel Channel and many others. Prior to Quattro, Jeremy was Regional Director at Sybase 365 where he handled key partnerships such as Tracfone Wireless and Major League Baseball.  Jeremy also worked for Italian-based Neo Network, a mobile entertainment company, and spent seven years in sports marketing prior to entering the mobile field. Jeremy has an MBA from Columbia University and a BBA from The George Washington University, where he graduated magna cum laude.  He resides just outside of New York City and was recently honored as Best Father of the Year, an award bestowed upon him by his wife and two daughters. The Podcast In this interview with Brian Prows, Jeremy discusses mobile advertising innovations helping premium publishers, advertisers and application developers grow their businesses. A recent Quattro Wireless study predicts massive media consumption growth as smart phone penetration increases. New ad units that better reinforce brand image and engage mobile users are increasingly used to attract consumers. Jeremy recently remarked:  “Mobile presents a dynamic medium for marketers to connect with consumers for whom mobile devices provide not just communication but also information and entertainment.” Click-through rates in mobile advertising are 4-5 times higher than with online, especially among touch screen device consumers who are exposed to animated ads on optimized WAP sites and within apps. Animated ads plus videos and maps are the fastest growing ad formats. Rich Media Ad Units Growing Quickly SMS text ads still dominate most mobile ad campaigns, but rich media ad units for iPhone, Android and other platforms are increasing ad effectiveness. In addition to Quattro adjusting ad delivery automatically based on phone platforms, it offers video through the mobile web with mobilized sites (Edmonds.com, NFL) or apps (games, location based services, like Loopt and Where) that enhance user experience. Videos inserted on microsites for Quattro's clients also increase post-click engagement mCommerce Exploding During the podcast, Jeremy talks about several successful mobile commerce campaigns—one by Fandango, another by Papa John’s. Trust by consumers in brands, advertisers and publishers is boosting mCommerce campaign effectiveness with consumers. Fandango, for example, Brian Prows no 27:09 http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/ http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/#comments Thu, 26 Nov 2009 03:41:49 +0000 Brian http://im-mobile.com/?p=570 Continue reading →]]> http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/feed/ 0 - - Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. - While research studies by major firms conflict to some... (http://im-mobile.com/wp-content/media/smaato.jpg) Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing (http://www.google.com/search?q=mobile+advertising+growth&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a), all agree that within several years, mobile advertising will dominate advertising expenditures. Smaato (http://smaato.com) is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. In this second of two Smaato mobile advertising roundtable conversations, eleven experts in the field discuss: * Mobile as a powerful media channel that reaches over 3.5 billion people on Earth * Insuring that users have affordable data plans to access the the wealth of information available on the mobile Internet * Finding business models that encourage growth and use of innovative mobile services supported by mobile advertising * Methods for advertisers, publishers and developers to engage and maintain positive relationships with mobile phone consumers * Investment community support and understanding of the mobile channel in Europe and elsewhere * Smaato's support of application developers and venture capitalists to encourage innovation * Integrating bar codes, navigation and other applications on mobile handsets for a rich mobile experience * Increasing acceptance of the mobile channel by the advertising industry and the need for accurate ad spend measurement critical to mobile's growth * How major brands--such as The Gap and Levi Strauss--are communicating with consumers through mobile to elicit direct response and build relationships * Mobile advertising predictions for 2010 Participants in the discussion: * Harald Neidhardt, CMO and Co-Founder, Smaato * Petra Vorsteher, EVP Strategic Alliances and Co-Founder, Smaato * Ragnar Kruse, CEO and Co-Founder, Smaato * Michael Bayle, CMO, Amobee Media Services & a former MMA Board Member * Tobias Kemper, VP of USA Operations for Nimbuzz * Brian Prows, Blogger, Podcaster and Owner of MobileBeyond * Cian O'Sullivan, Senior Reporter for GomoNews * Kei Shimada, C.E.O. and Founder of Infinita, Inc. * Mike Turner, Partner with Osborne Clark * Andy James, Associate with Osborn Clark * Cheryl Lucanegro, Vice President of Advertising Sales, Pandora Internet Radio Harald Neidhardt moderates the conversation. Click here (http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/) for part one of the roundtable discussion. For transcript of parts one and two, click here (http://www.smaato.com/media/Smaato_Mobile_Advertising_Roundtable_SFO.pdf). Brian Prows no 31:48 http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/ http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/#comments Tue, 24 Nov 2009 07:51:02 +0000 Brian http://im-mobile.com/?p=561 Continue reading →]]> http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/feed/ 1 advertising,advertising firms,android,Mobile Ads,Mobile Advertising,Mobile Marketing,mobile round table,smaato - - Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile's potential to increase direct response and engag... Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato (http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/),  a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising. On October 14, 2009, eleven people who are passionate about mobile met in San Francisco for a 70 minute discussion about: * Changes in the mobile ad landscape * The impact of the iPhone on end-users and mobile application developers * Building new mobile ad revenue streams consistent with mobile user expectations * Mobile advertising in Japan * The fast growth of Android mobile phones * MMA and IAB mobile advertising standards and emerging "rich-content" ad units for mobile browsers found in smartphones * Using the voice channel in mobile * The challenges of launching mobile apps in an app store environment and * integrating mobile advertising with other media channels Guests participating in the discussion and recording include: * Harald Neidhardt, CMO and Co-Founder of Smaato * Ragnar Kruse, Smaato's CEO & Co-Founder * Petra Vorsteher, EVP of Strategic Alliances and also a co-founder of Smaato * Mike Turner, a Partner with Osborne Clark, a London-based integrated legal firm for international businesses * Andy James, an Associate with Osborne Clark * Michael Bayle, Chief Sales and Marketing Officer of Amobee Media Systems * Tobias Kemper, VP of the USA division of Nimbuzz, an interactive mobile service * Kei Shimada, CEO and President of Infinita, in Japan * Cheryl Lucanegro, VP of Advertising Sales for Pandora Internet Radio * Cian O'Sullivan, Reporter for GoMoNews * Brian Prows with MobileBeyond,  a blogger and podcaster covering mobile communications, mobile marketing and mobile advertising. Harald Neidhardt is the roundtable moderator. Click here (http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/) for part two. Click here (http://www.smaato.com/media/Smaato_Mobile_Advertising_Roundtable_SFO.pdf) for a transcript of parts one and two. Brian Prows no 34:00 http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/ http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/#comments Fri, 16 Oct 2009 00:05:54 +0000 Brian http://im-mobile.com/?p=495 Continue reading →]]> http://im-mobile.com/2009/10/15/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/feed/ 1 Mobile Advertising,Mobile Internet,mobile web,Mobile Websites,rich media ads,tom foran - - - Visited a media rich mobile website recently? Viewed any dynamite mobile advertising? If so, Crisp Wireless may have designed it for your iPhone, BlackBerry or other smartphone. - Crisp Wireless has built 245 mobile websites and designed a... Visited a media rich mobile website recently? Viewed any dynamite mobile advertising? If so, Crisp Wireless (http://www.crispwireless.com/) may have designed it for your iPhone, BlackBerry or other smartphone. Crisp Wireless has built 245 mobile websites and designed advertising campaigns for major media and entertainment companies, including CNN Money.com, Time magazine, Paramount, USA Today, A&E Television Networks, Discovery Communications and National Public Radio. Crisp Wireless (http://www.crispwireless.com/blog) provides media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of U.S. mobile web users. Tom Foran (http://www.linkedin.com/in/tomforan) is the senior Sales and Marketing executive tasked with global revenue responsibility. Foran comes to Crisp after serving as GM of Ad Sales & Operations for Quigo. As a member of Quigo’s senior management team, Tom was instrumental in driving the company’s rapid growth (Quigo was acquired by AOL in November of 2007.) Prior to Quigo, Tom spent five years in the Search industry, including senior business development and strategic alliances roles at Overture and Yahoo. He also worked in Business Development for United Online and NBCi. Tom graduated summa cum laude/Phi Beta Kappa from Tufts University. In the podcast, Tom discusses how a media-rich mobile website better engages smartphone users. Paramount's G.I. Joe iPhone campaign, for example, produced a 25% click-through rate. Another for Lexus achieved excellent results. Mobile advertising is quickly moving from plain text ads to creative, eye-catching banner and other ad units that increase CTR's on mobile websites. Tom Foran explains how it's done. Brian Prows no 30:24 http://im-mobile.com/2009/06/05/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/ http://im-mobile.com/2009/06/05/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/#comments Sat, 06 Jun 2009 04:29:25 +0000 Brian http://im-mobile.com/?p=231 Continue reading →]]> http://im-mobile.com/2009/06/05/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/feed/ 0 creditcards.com,eric hansen,improve website,j.c. penney,mobile content,Mobile Websites,Mobile Webste Optimization,overstock.com,sitespect,website marketing,website optimization,website test - Mobile website optimization has become critical for success on the mobile Internet. - Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, Mobile website optimization has become critical for success on the mobile Internet. Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time ... Brian Prows no 33:51 http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/ http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/#comments Fri, 13 Feb 2009 04:12:42 +0000 Brian http://im-mobile.com/?p=30 Continue reading →]]> http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/feed/ 0 cost per action advertising,making money,Mobile Ads,Mobile Advertising,mobile communities,Mobile Internet,Mobile Websites,Money Making Mobile Websites,performance-based advertising,texomobile,vianney settini,web portals - - - Over one million mobile websites are now registered and they're growing fast. Want to make money with mobile websites and blogs? If you're a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. Over one million mobile websites (http://mtld.mobi/node/1220) are now registered and they're growing fast. Want to make money with mobile websites and blogs? If you're a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. Vianney Settini, co-founder of TexoMobile (http://www.texomobile.com/), a French company providing mobile advertising services and a mobile website called iGloo (http://igloo.mobi/),  a web portal promoting mobile communities, is an Internet site that combines chat, dating, blogs, free email, social media and other services. iGloo is supported through advertising revenues. TexoMobile also has affiliated with MobPartner (http://www.mobpartner.com/), , a mobile marketing firm, helping advertisers reach targeted mobile users in over 130 countries based on CPA (cost per acquisition).  TexoMobile also offers CPC (cost per click) and CPM (cost per thousand) mobile advertising campaigns. Listen as Brian Prows of MobileBeyond (http://mobilebeyond.info) talks with Vianney about global mobile advertising. Brian Prows no 20:54 http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/ http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/#comments Tue, 10 Feb 2009 20:28:33 +0000 Brian http://im-mobile.com/?p=20 Continue reading →]]> http://im-mobile.com/2009/02/10/mobile-websites-dot-mobi-show-rapid-growth/feed/ 0