IM-Mobile

IM-Mobile, like its MobileBeyond sister site, had a high-growth year covering mobile relationship marketing, advertising and technology. Posts and podcasts about mobile advertising dominated the top ten. But mobile technologies that enable brands, advertising agencies and publishers to display mobile ads on thousands of handsets are critical for successful mobile campaigns.

During 2009, comScore, Gartner, Nielsen and other research firms released very optimistic forecasts in mobile marketing and advertising through 2014 and beyond. The studies, based on trends and interviews with those holding the purse strings, though, were perhaps a bit optimistic. But who will complain if by 2014 mobile advertising only grows 45% a year rather than 60%? The numbers are still staggering.

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As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical.

Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms.

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Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world.

While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate advertising expenditures.

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Ragnar Kruse, Kei Shimada & Cian O'Sullivan

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns.

Several times a year, Smaato,  a pioneering mobile advertising firm, sponsors mobile industry roundtables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising.

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Tom Foran of Crisp Wireless

Visited any attractive mobile websites recently? Viewed any dynamite mobile ads? If so, Crisp Wireless may have designed it for your iPhone, BlackBerry or other smartphone.

Crisp Wireless has built 245 mobile websites and designed mobile advertising campaigns for major media and entertainment companies, including CNN Money.com, Time magazine, Paramount, USA Today, A&E Television Networks, Discovery Communications and National Public Radio.

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