Category Archives: Mobile Websites

Bango Mobile Payments and Analytics with Andy Bovingdon

Posted on April 18, 2010 by Brian

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading →

Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Tagged , , , , , , , , , , , , | 1 Comment

Mobile and Marketing Media Channel Differences

Posted on January 27, 2010 by Brian

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading →

Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites | Tagged , , , , , , , , , , | Leave a comment

Mobile Advertising and Technology Top 10 for 2009

Posted on December 21, 2009 by Brian

Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading →

Posted in Advertising Strategies, Digital Marketing, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Leave a comment

Mobile Advertising Growth at Quattro Wireless

Posted on December 15, 2009 by Brian

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising … Continue reading →

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Smaato Mobile Advertising Roundtable: Part Two

Posted on November 25, 2009 by Brian

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites, Uncategorized | Leave a comment

Smaato Mobile Advertising Roundtable in San Francisco: Part One

Posted on November 23, 2009 by Brian

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites | Tagged , , , , , , , | 1 Comment

Improve Mobile Website Advertising with Crisp Wireless

Posted on October 15, 2009 by Brian
Posted in Mobile Advertising, Mobile Websites | Tagged , , , , , | 1 Comment

Mobile Website Optimization With SiteSpect

Posted on June 5, 2009 by Brian

Mobile website optimization has become critical for success on the mobile Internet. Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, in many cases, are impossible to manage. … Continue reading →

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