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	<title> &#187; Mobile Marketing Best Practices</title>
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	<itunes:summary>Experts discuss mobile marketing and mobile advertising strategies on IM-Mobile.</itunes:summary>
	<itunes:author>Brian Prows</itunes:author>
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		<itunes:name>Brian Prows</itunes:name>
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	<itunes:subtitle>Mobile Relationship Marketing and Advertising</itunes:subtitle>
	<itunes:keywords>mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing</itunes:keywords>
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		<title>Mobile Devices Challenge the Advertising Ecosystem</title>
		<link>http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/</link>
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		<pubDate>Tue, 02 Feb 2010 19:13:02 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile Marketing Best Practices]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[mobile adsw]]></category>
		<category><![CDATA[mobile web]]></category>

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		<description><![CDATA[Mobile wireless devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. After Steve Jobs proclaimed the &#8220;[the iPad]&#8230;is so much more intimate than a smartphone&#8230;,&#8221; he raised the definition of a mobile device and &#8230; <a href="http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Mobile and Marketing Media Channel Differences</title>
		<link>http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/</link>
		<comments>http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 02:43:39 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Advertising Research]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile Marketing Best Practices]]></category>
		<category><![CDATA[Mobile Websites]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media channel]]></category>
		<category><![CDATA[media channels]]></category>
		<category><![CDATA[michael becker]]></category>
		<category><![CDATA[mobile channel]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[short code]]></category>
		<category><![CDATA[text messaging]]></category>

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		<description><![CDATA[The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional &#8230; <a href="http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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