http://im-mobile.com Tue, 27 Jul 2010 23:47:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Experts discuss mobile marketing and mobile advertising strategies on IM-Mobile. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing http://im-mobile.com/wp-content/plugins/powerpress/rss_default.jpg http://im-mobile.com/category/mobile-marketing/ http://im-mobile.com/2010/04/30/mobile-engagement-research-with-joy-liuzzo-of-insightexpress/ http://im-mobile.com/2010/04/30/mobile-engagement-research-with-joy-liuzzo-of-insightexpress/#comments Fri, 30 Apr 2010 23:50:27 +0000 Brian http://im-mobile.com/?p=906 Continue reading →]]> http://im-mobile.com/2010/04/30/mobile-engagement-research-with-joy-liuzzo-of-insightexpress/feed/ 0 http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/ http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/#comments Mon, 19 Apr 2010 04:54:41 +0000 Brian http://im-mobile.com/?p=886 Continue reading →]]> http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/feed/ 1 http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/ http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/#comments Tue, 02 Feb 2010 19:13:02 +0000 Brian http://im-mobile.com/?p=787 Continue reading →]]> http://im-mobile.com/2010/02/02/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/feed/ 1 http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/ http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/#comments Thu, 28 Jan 2010 02:43:39 +0000 Brian http://im-mobile.com/?p=750 Continue reading →]]> http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/feed/ 0 http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/ http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/#comments Tue, 22 Dec 2009 03:15:38 +0000 Brian http://im-mobile.com/?p=611 Continue reading →]]> http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/feed/ 0 http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/ http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/#comments Thu, 26 Nov 2009 03:41:49 +0000 Brian http://im-mobile.com/?p=570 Continue reading →]]> http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/feed/ 0 - - Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. - While research studies by major firms conflict to some... (http://im-mobile.com/wp-content/media/smaato.jpg) Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing (http://www.google.com/search?q=mobile+advertising+growth&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a), all agree that within several years, mobile advertising will dominate advertising expenditures. Smaato (http://smaato.com) is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. In this second of two Smaato mobile advertising roundtable conversations, eleven experts in the field discuss: * Mobile as a powerful media channel that reaches over 3.5 billion people on Earth * Insuring that users have affordable data plans to access the the wealth of information available on the mobile Internet * Finding business models that encourage growth and use of innovative mobile services supported by mobile advertising * Methods for advertisers, publishers and developers to engage and maintain positive relationships with mobile phone consumers * Investment community support and understanding of the mobile channel in Europe and elsewhere * Smaato's support of application developers and venture capitalists to encourage innovation * Integrating bar codes, navigation and other applications on mobile handsets for a rich mobile experience * Increasing acceptance of the mobile channel by the advertising industry and the need for accurate ad spend measurement critical to mobile's growth * How major brands--such as The Gap and Levi Strauss--are communicating with consumers through mobile to elicit direct response and build relationships * Mobile advertising predictions for 2010 Participants in the discussion: * Harald Neidhardt, CMO and Co-Founder, Smaato * Petra Vorsteher, EVP Strategic Alliances and Co-Founder, Smaato * Ragnar Kruse, CEO and Co-Founder, Smaato * Michael Bayle, CMO, Amobee Media Services & a former MMA Board Member * Tobias Kemper, VP of USA Operations for Nimbuzz * Brian Prows, Blogger, Podcaster and Owner of MobileBeyond * Cian O'Sullivan, Senior Reporter for GomoNews * Kei Shimada, C.E.O. and Founder of Infinita, Inc. * Mike Turner, Partner with Osborne Clark * Andy James, Associate with Osborn Clark * Cheryl Lucanegro, Vice President of Advertising Sales, Pandora Internet Radio Harald Neidhardt moderates the conversation. Click here (http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/) for part one of the roundtable discussion. For transcript of parts one and two, click here (http://www.smaato.com/media/Smaato_Mobile_Advertising_Roundtable_SFO.pdf). Brian Prows no 31:48 http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/ http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/#comments Tue, 24 Nov 2009 07:51:02 +0000 Brian http://im-mobile.com/?p=561 Continue reading →]]> http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/feed/ 1 advertising,advertising firms,android,Mobile Ads,Mobile Advertising,Mobile Marketing,mobile round table,smaato - - Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile's potential to increase direct response and engag... Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato (http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/),  a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising. On October 14, 2009, eleven people who are passionate about mobile met in San Francisco for a 70 minute discussion about: * Changes in the mobile ad landscape * The impact of the iPhone on end-users and mobile application developers * Building new mobile ad revenue streams consistent with mobile user expectations * Mobile advertising in Japan * The fast growth of Android mobile phones * MMA and IAB mobile advertising standards and emerging "rich-content" ad units for mobile browsers found in smartphones * Using the voice channel in mobile * The challenges of launching mobile apps in an app store environment and * integrating mobile advertising with other media channels Guests participating in the discussion and recording include: * Harald Neidhardt, CMO and Co-Founder of Smaato * Ragnar Kruse, Smaato's CEO & Co-Founder * Petra Vorsteher, EVP of Strategic Alliances and also a co-founder of Smaato * Mike Turner, a Partner with Osborne Clark, a London-based integrated legal firm for international businesses * Andy James, an Associate with Osborne Clark * Michael Bayle, Chief Sales and Marketing Officer of Amobee Media Systems * Tobias Kemper, VP of the USA division of Nimbuzz, an interactive mobile service * Kei Shimada, CEO and President of Infinita, in Japan * Cheryl Lucanegro, VP of Advertising Sales for Pandora Internet Radio * Cian O'Sullivan, Reporter for GoMoNews * Brian Prows with MobileBeyond,  a blogger and podcaster covering mobile communications, mobile marketing and mobile advertising. Harald Neidhardt is the roundtable moderator. Click here (http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/) for part two. Click here (http://www.smaato.com/media/Smaato_Mobile_Advertising_Roundtable_SFO.pdf) for a transcript of parts one and two. Brian Prows no 34:00 http://im-mobile.com/2009/11/15/how-to-integrate-mobile-email-and-web-marketing-strategies-in-retail/ http://im-mobile.com/2009/11/15/how-to-integrate-mobile-email-and-web-marketing-strategies-in-retail/#comments Sun, 15 Nov 2009 17:12:12 +0000 Brian http://im-mobile.com/?p=536 Continue reading →]]> http://im-mobile.com/2009/11/15/how-to-integrate-mobile-email-and-web-marketing-strategies-in-retail/feed/ 1 Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You'll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond (http://mobilebeyond.net/direct-digital-mobile-marketing-with-bryce-marshall-of-knotice/#more-1449). Using a fictitious retail furniture chain, located in the Midwest, Bryce describes strategies, tactics and best practices that boost overall retail marketing effectiveness. Some of the topics and ideas covered in the podcast include: * How to improve direct digital and mobile strategies * The importance of focusing on the audience without becoming distracted by mobile technology * A recent study showing 39 year old men are most responsive to mobile marketing * Considering product offers that boost mobile campaign successCross-channel shoppers (consumers who research products online but purchase at retail stores) * Using e-commerce coupons that are forwarded to a mobile phone, then used to consummate a retail store sale * The critical need to "embrace" customers online, making it easy for them to obtain desired information before making a purchase * Why mobile websites for certain products may sometimes discourage consumers from conducting business with companies due to lack of engagement on a mobile website * Knowing the strengths of each digital channel that increase sales conversions * Harnessing the power of customer referrals with newsletters * Deploying mobile's unique strengths: SMS location queries via manual look-up or GPS, text message reminders of upcoming retail sales, customer service actions or event information * Launching new products or retail locations by encouraging consumers to opt-in for text messages by promoting short codes on billboards and other media * Why landing page optimization is critical to heighten conversions * Learning from consumers the amount of time they wish to invest in each media channel; then, extracting keywords that brought consumers to each landing page * Profiling consumers based on search keywords * List segmentation, based on available CRM data; making the right offer to the right person at the right time and avoiding "SMS blasts" * Identifying mobile handset models and browser displays * Exploring in-store bluetooth opportunities * Recognizing the time factor since mobile devices are usually on 24/7 and usually near owners; then correlating timely messaging that matches consumer lifestyles * The importance of a carefully written direct digital plan with three, six and twelve month goals and plans * Creating "quick wins" by obtaining short codes and registering with carriers early on Retailers, as well as other mobile marketers who want to synergize their marketing campaigns, will enjoy Bryce's ideas, comments and suggestions in the podcast. Brian Prows no 37:14 http://im-mobile.com/2009/10/06/six-ways-to-improve-value-with-mobile-marketing-advertising/ http://im-mobile.com/2009/10/06/six-ways-to-improve-value-with-mobile-marketing-advertising/#comments Wed, 07 Oct 2009 05:08:28 +0000 Brian http://im-mobile.com/?p=489 Continue reading →]]> http://im-mobile.com/2009/10/06/six-ways-to-improve-value-with-mobile-marketing-advertising/feed/ 0 http://im-mobile.com/2009/09/30/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/ http://im-mobile.com/2009/09/30/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/#comments Thu, 01 Oct 2009 00:37:35 +0000 Brian http://im-mobile.com/?p=481 Continue reading →]]> http://im-mobile.com/2009/09/30/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/feed/ 0 http://im-mobile.com/2009/06/05/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/ http://im-mobile.com/2009/06/05/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/#comments Sat, 06 Jun 2009 04:29:25 +0000 Brian http://im-mobile.com/?p=231 Continue reading →]]> http://im-mobile.com/2009/06/05/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/feed/ 0 creditcards.com,eric hansen,improve website,j.c. penney,mobile content,Mobile Websites,Mobile Webste Optimization,overstock.com,sitespect,website marketing,website optimization,website test - Mobile website optimization has become critical for success on the mobile Internet. - Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, Mobile website optimization has become critical for success on the mobile Internet. Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time ... Brian Prows no 33:51 http://im-mobile.com/2009/05/24/best-practices-marketing-on-twitter-to-engage-your-audience/ http://im-mobile.com/2009/05/24/best-practices-marketing-on-twitter-to-engage-your-audience/#comments Mon, 25 May 2009 05:55:01 +0000 Brian http://im-mobile.com/?p=138 Continue reading →]]> http://im-mobile.com/2009/05/24/best-practices-marketing-on-twitter-to-engage-your-audience/feed/ 0 http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/ http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/#comments Tue, 31 Mar 2009 00:16:38 +0000 Brian http://im-mobile.com/?p=74 Continue reading →]]> http://im-mobile.com/2009/03/30/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/feed/ 0 marketing agencies,mobiento,Mobile Advertising,Mobile Advertising Agency,Mobile Marketing,mobile web,per holmkvist,scandinavia,text messaging - - Mobile ad growth is rising at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet ... (http://images.quickblogcast.com/2/4/1/2/3/141282-132142/mobiento_rod_mm_300dpi_ul.gif) Mobile ad growth is rising at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist (http://www.mobilemarketingforum.com/?q=node/336), Managing Director and Co-Founder of Mobiento (http://www.mobiento.se/), the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger for now, mobile continues drawing an increasing percentage of online revenue. Mobiento has won the MMA Global Awards twice, and was elected in the top-three mobile marketing agencies in the world in at the 2008 MAMA Awards. Mobiento has conducted more than 700 campaigns in Scandinavia and internationally. Mobiento’s customers include major brands such as H&M, a large clothing retailer, Volvo, Microsoft, Coca-Cola, Snickers, and Stimorol Per has worked in mobile marketing since 2000 and has been driving the industry development in Sweden. The magazine InternetWorld named Per as one of Sweden’s top 10 entrepreneurs in 2007. During the podcast interview, he discusses Mobimento’s services, campaigns and mobile advertising in Scandinavia. Working with other traditional agencies and clients, Mobiento offers its mobile advertising expertise to create dynamic, interactive mobile advertising campaigns. Clients come to Mobiento to enhance brand, introduce new products and maximize advertising impact in mobile campaigns. (http://www.cellitmarketing.com) Standalone mobile campaigns, according to Per, are growing rapidly as more companies learn the power of mobile advertising. Per describes the Adiento (http://www.adiento.se/) network, used for distribution of SMS and banner advertising, loyalty mobile campaign growth at H&M, a large international retailer, the TeliaSonera “Turn Your Career On,” an annual best song and singing event and how mobile applications are driving mobile advertising growth. Per also describes the Snicker’s viral mobile game campaign. How email complements text messaging is discussed—email most useful when timing is not critical and mobile for instantaneous communications—as well as the need for every company to optimize its branded website and URL for mobile handset display. Listen to an advertising expert in the mobile advertising agency business as he describes mobile ad growth in Scandinavia. Brian Prows no 36:18 http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/ http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/#comments Fri, 13 Feb 2009 04:12:42 +0000 Brian http://im-mobile.com/?p=30 Continue reading →]]> http://im-mobile.com/2009/02/13/mobile-advertising-portals-and-monitizing-websites/feed/ 0 cost per action advertising,making money,Mobile Ads,Mobile Advertising,mobile communities,Mobile Internet,Mobile Websites,Money Making Mobile Websites,performance-based advertising,texomobile,vianney settini,web portals - - - Over one million mobile websites are now registered and they're growing fast. Want to make money with mobile websites and blogs? If you're a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. Over one million mobile websites (http://mtld.mobi/node/1220) are now registered and they're growing fast. Want to make money with mobile websites and blogs? If you're a publishing with a mobile website or blog,  mobile ad networks offer CPC, CPA and CPM advertising. Vianney Settini, co-founder of TexoMobile (http://www.texomobile.com/), a French company providing mobile advertising services and a mobile website called iGloo (http://igloo.mobi/),  a web portal promoting mobile communities, is an Internet site that combines chat, dating, blogs, free email, social media and other services. iGloo is supported through advertising revenues. TexoMobile also has affiliated with MobPartner (http://www.mobpartner.com/), , a mobile marketing firm, helping advertisers reach targeted mobile users in over 130 countries based on CPA (cost per acquisition).  TexoMobile also offers CPC (cost per click) and CPM (cost per thousand) mobile advertising campaigns. Listen as Brian Prows of MobileBeyond (http://mobilebeyond.info) talks with Vianney about global mobile advertising. Brian Prows no 20:54 http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/ http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/#comments Tue, 10 Feb 2009 18:15:31 +0000 Brian http://im-mobile.com/?p=11 Continue reading →]]> http://im-mobile.com/2009/02/10/multimedia-mobile-advertising-david-miller-mobile-discovery-podcast/feed/ 0 advertising,david miller,Integrated Mobile Marketing,lead generation,Mobile Advertising,Mobile Marketing,multi channel,multimedia mobile - Today's marketers are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding effectiveness, events and direct sales. By combining multiple media channels, including mobile, Today's marketers are searching for new, innovative methods to increase marketing campaign results, whether for lead generation, branding effectiveness, events and direct sales. By combining multiple media channels, including mobile, marketers and advertisers can boost their overall effectiveness substantially. In our Web 2.0 age, advertisers are finding ways to generate impact through integration of traditional off-line media, such as print, broadcast, billboards and email,  with social media, mobile and other technologies. This increases the possibility of marketing campaigns going viral. David H. Miller, President and CEO of MobileDiscovery (http://www.mobilediscovery.com), an integrated multimedia mobile advertising company, shares his views in this podcast about advertising, product branding, FaceBook, MySpace and other social media channels, media tags and more. David explains how to integrate mobile applications with advertising and discusses how the Mobile Discovery platform has been successfully used for QVC (http://www.multichannel.com/article/87268-QVC_Goes_2D_With_Mobile_Phone_Test.php), U.S.A Today (http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_2/ai_n24968567) and other clients. Moreover, he outlines Mobile Discovery's applications and campaigns with FaceBook, MySpace and other social media sites, portals and RSS feeds. Commenting on "channel shifting" (enabling consumers to move among PC's, mobile phones and other communication channels), along with "time shifting" (consumers using media content at their own leisure), David outlines a vision of the future that's compelling and fascinating, including the embedding of mobile devices in the human body. Implementing a Multi-Channel Mobile Advertising Platform (Mobile Advertising Alliance (http://www.mobileadvertisingalliance.com/downloads/MAA%20White%20Paper.pdf) Brian Prows no 30:26