Category Archives: Mobile Marketing

Mobile Engagement Research with Joy Liuzzo of InsightExpress

Posted on April 30, 2010 by Brian

Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, … Continue reading →

Posted in Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Research, Uncategorized | Leave a comment

Bango Mobile Payments and Analytics with Andy Bovingdon

Posted on April 18, 2010 by Brian

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading →

Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Tagged , , , , , , , , , , , , | 1 Comment

Mobile Devices Challenge the Advertising Ecosystem

Posted on February 2, 2010 by Brian

Mobile wireless devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and … Continue reading →

Posted in Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Marketing Best Practices | Tagged , , , , , , | 1 Comment

Mobile and Marketing Media Channel Differences

Posted on January 27, 2010 by Brian

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading →

Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites | Tagged , , , , , , , , , , | Leave a comment

Mobile Advertising and Technology Top 10 for 2009

Posted on December 21, 2009 by Brian

Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading →

Posted in Advertising Strategies, Digital Marketing, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Leave a comment

Smaato Mobile Advertising Roundtable: Part Two

Posted on November 25, 2009 by Brian

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites, Uncategorized | Leave a comment

Smaato Mobile Advertising Roundtable in San Francisco: Part One

Posted on November 23, 2009 by Brian

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites | Tagged , , , , , , , | 1 Comment

How to Integrate Mobile, Email and Web Marketing Strategies in Retail

Posted on November 15, 2009 by Brian

Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You’ll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond. Continue reading →

Posted in Digital Marketing, Mobile Marketing, Retail Marketing | 1 Comment