Category Archives: Mobile Internet

Mobile Ad Networks and Mobile’s Future with Harald Neidhardt

Posted on July 22, 2010 by Brian

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  … Continue reading →

Posted in Advertising Strategies, Mobile Ad Networks, Mobile Advertising, Mobile Applications, Mobile Devices, Mobile Internet | Tagged , , , , , , , , , , , , , | 2 Comments

Mobile Engagement Research with Joy Liuzzo of InsightExpress

Posted on April 30, 2010 by Brian

Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, … Continue reading →

Posted in Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Research, Uncategorized | Leave a comment

Bango Mobile Payments and Analytics with Andy Bovingdon

Posted on April 18, 2010 by Brian

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading →

Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Tagged , , , , , , , , , , , , | 1 Comment

Mobile Devices Challenge the Advertising Ecosystem

Posted on February 2, 2010 by Brian

Mobile wireless devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” he raised the definition of a mobile device and … Continue reading →

Posted in Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Marketing Best Practices | Tagged , , , , , , | 1 Comment

Mobile Advertising and Technology Top 10 for 2009

Posted on December 21, 2009 by Brian

Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading →

Posted in Advertising Strategies, Digital Marketing, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Leave a comment

Michael Becker of iLoop Mobile: Mobile Marketing Podcasts

Posted on September 30, 2009 by Brian

Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of … Continue reading →

Posted in Mobile Advertising Research, Mobile Internet, Mobile Marketing | Leave a comment

Mobile Website Optimization With SiteSpect

Posted on June 5, 2009 by Brian

Mobile website optimization has become critical for success on the mobile Internet. Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, in many cases, are impossible to manage. … Continue reading →

Posted in Mobile Advertising, Mobile Internet, Mobile Marketing, Mobile Websites | Tagged , , , , , , , , , , , | Leave a comment

Bar Codes from Neustar Enhance Mobile Advertising & Brands

Posted on March 31, 2009 by Brian

Mobile advertisers, brands and mobile users have a  powerful tool to  scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology. NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced … Continue reading →

Posted in Mobile Advertising, Mobile Barcodes, Mobile Internet | Tagged , , , , , , , , , , , , , , | Leave a comment