IM-Mobile

IM-Mobile, like its MobileBeyond sister site, had a high-growth year covering mobile relationship marketing, advertising and technology. Posts and podcasts about mobile advertising dominated the top ten. But mobile technologies that enable brands, advertising agencies and publishers to display mobile ads on thousands of handsets are critical for successful mobile campaigns.

During 2009, comScore, Gartner, Nielsen and other research firms released very optimistic forecasts in mobile marketing and advertising through 2014 and beyond. The studies, based on trends and interviews with those holding the purse strings, though, were perhaps a bit optimistic. But who will complain if by 2014 mobile advertising only grows 45% a year rather than 60%? The numbers are still staggering.

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Michael Becker

Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of mobile marketing, Michael Becker of iLoop Mobile immediately comes to mind.”

In a series of two podcast interviews–around an hour–you’ll learn  about mobile marketing and how it’s changing consumer behavior, marketing and advertising and electronic communications across the globe. Michael Becker takes you on a journey that includes mobile marketing history, its ecosystem, brands and consumers, mobile websites, industry regulations, interactive marketing and the future of mobile on Earth as we know it.

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Mobile advertisers, brands and mobile users have a new powerful tool that enables cell phones to scan and process two-dimensional bar codes, which are not dependent on carrier or scanning technology.

NeuStar, a technology company that generates trusted communications across applicaitons, networks and enterprises, announced partnerships with 3G Vision, Mobile Discovery, Mobile Tag and NeoMedia Technologies at CTIA today.

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If you’re seeking a growth market for mobile voice and data subscribers, look to India where carriers acquire ten million new subscribers a month, according to blogger Rajesh Jain.

The Wall Street Journal reported in a recent article that Indians, most without landlines or Internet access, wait with great anticipation for cell phone towers to rise near them. Farmers and other business owners, who realize the power of cellular communications to save wasted trips to market, “call ahead” hundreds of miles away to see if their crops will sell.

While many Indians live in poverty, they use their cell phones to learn about the world. For example, they know who Obama is and have heard about the poor world economy by talking with friends and relatives. In such a huge country, those with access to mobile phones–especially those with Internet access–gain knowledge of world events, even in rural areas where mobile Internet access is limited.

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