http://im-mobile.com Tue, 27 Jul 2010 23:47:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Experts discuss mobile marketing and mobile advertising strategies on IM-Mobile. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing http://im-mobile.com/wp-content/plugins/powerpress/rss_default.jpg http://im-mobile.com/category/mobile-advertising/mobile-applications/ http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/ http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/#comments Fri, 23 Jul 2010 01:27:23 +0000 Brian http://im-mobile.com/?p=1087 Continue reading →]]> http://im-mobile.com/2010/07/22/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/feed/ 2 ad networks,ads network,android,harald neidhardt,Mobile Ads,Mobile Advertising,mobile advertising industry,mobile application,Mobile Internet,mobile phones,mobile telecommunications,mobile web - In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful commu... In May, 2009, Harald Neidhardt (http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/), Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  medium on Earth. Since then, the company has expanded its ad networks from 20 to 40 and registered publisher base from 200 to 7,000. The international firm is riding a tsunami as a mobile advertising wave races around the globe impacting brands, publishers, application developers, mobile phone manufacturers and mobile users. The company is a pioneering mobile advertising firm that operates its mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). Smaato is one of the few ways publishers can fill their ad inventory quickly and efficiently. Mobile Advertising Growth Three years ago, when Apple's iPhone emerged, few envisioned how quickly mobile would grow in developed and developing nations and continents. Those in the mobile ecosystem, especially advertising agencies and brands, saw smartphones, "apps" and mobile advertising in 2009 as tiny fish swimming in a huge online advertising ocean (http://www.emarketer.com/Report.aspx?code=emarketer_2000710) of $55 billion. While it's true that the mobile advertising goldfish generated less than $1 billion in 2008-2009, nearly all research companies agreed that mobile's growth rate as a percentage of ad spend would increase. Some claimed 80% or higher (http://www.mobilemarketer.com/cms/news/research/5699.html). Now, few question that mobile advertising is growing exponentially. eMarketer (http://www.marketingcharts.com/direct/mobile-advertising-spending-to-surpass-65-billion-in-2012-4097/) forecasts $6.5 billion in expenditures by 2012 in the United States, while Smaato (http://www.smaato.com/blog/2010/05/06/asiapacific/) predicts $1.5 billion for Asia-Pacific in 2010. In June, 2010 alone, the company delivered 8 billion ad impressions to mobile phone users in 220 countries and continents, including Indonesia, South Korea, Japan, China and Southeast Asia. That figure is rising quickly to 10 billion impressions. Due to mobile's dominance in South Africa, Smaato finds this African country a major opportunity for mobile advertising. The country lacks the wired infrastructure of U.S. and western European countries, making wireless one of the few available advertising media channels. Mobile Dominance Clearly, the mobile ad fish is still tiny compared to the online advertising whale. Yet the little critter is on steroids and bulking up fast. On June 12, 2010, the number of  cell phones rose to five billion worldwide and continues increasing daily especially in developing countries and continents. In the U.S., 20% of U.S. consumers have already purchased smartphones and 50% will own one by 2011.  Another five billion wireless devices, including tablet computers,  e-readers, smart meters, wireless health gadgets and other devices are due for arrival by the end of 2011. Mobile Apps and Engagement The growth of mobile apps, supported by Smaato's mobile ad network, is a major reason for the increasing worldwide demand for Apple's iPhone, Android-based phones and other smart devices, such as the iPad. Apps increase user engagement with mobile devices. Research by Joy Liuzzo at InsightExpress, for example, identified a segment of phone users she calls "mobile intensives (http://mobilebeyond.net/mobile-phone-consumer-research-reveals-new-trends/)," people who use nearly all the functions of their devices: taking photos, listening to music, finding people and places with GPS and accessing social media sites. In the podcast interview, Harald says he's positive about Apple's iAd Brian Prows no 39:36 http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/ http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/#comments Thu, 26 Nov 2009 03:41:49 +0000 Brian http://im-mobile.com/?p=570 Continue reading →]]> http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/feed/ 0 - - Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. - While research studies by major firms conflict to some... (http://im-mobile.com/wp-content/media/smaato.jpg) Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing (http://www.google.com/search?q=mobile+advertising+growth&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a), all agree that within several years, mobile advertising will dominate advertising expenditures. Smaato (http://smaato.com) is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. In this second of two Smaato mobile advertising roundtable conversations, eleven experts in the field discuss: * Mobile as a powerful media channel that reaches over 3.5 billion people on Earth * Insuring that users have affordable data plans to access the the wealth of information available on the mobile Internet * Finding business models that encourage growth and use of innovative mobile services supported by mobile advertising * Methods for advertisers, publishers and developers to engage and maintain positive relationships with mobile phone consumers * Investment community support and understanding of the mobile channel in Europe and elsewhere * Smaato's support of application developers and venture capitalists to encourage innovation * Integrating bar codes, navigation and other applications on mobile handsets for a rich mobile experience * Increasing acceptance of the mobile channel by the advertising industry and the need for accurate ad spend measurement critical to mobile's growth * How major brands--such as The Gap and Levi Strauss--are communicating with consumers through mobile to elicit direct response and build relationships * Mobile advertising predictions for 2010 Participants in the discussion: * Harald Neidhardt, CMO and Co-Founder, Smaato * Petra Vorsteher, EVP Strategic Alliances and Co-Founder, Smaato * Ragnar Kruse, CEO and Co-Founder, Smaato * Michael Bayle, CMO, Amobee Media Services & a former MMA Board Member * Tobias Kemper, VP of USA Operations for Nimbuzz * Brian Prows, Blogger, Podcaster and Owner of MobileBeyond * Cian O'Sullivan, Senior Reporter for GomoNews * Kei Shimada, C.E.O. and Founder of Infinita, Inc. * Mike Turner, Partner with Osborne Clark * Andy James, Associate with Osborn Clark * Cheryl Lucanegro, Vice President of Advertising Sales, Pandora Internet Radio Harald Neidhardt moderates the conversation. Click here (http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/) for part one of the roundtable discussion. For transcript of parts one and two, click here (http://www.smaato.com/media/Smaato_Mobile_Advertising_Roundtable_SFO.pdf). Brian Prows no 31:48 http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/ http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/#comments Tue, 24 Nov 2009 07:51:02 +0000 Brian http://im-mobile.com/?p=561 Continue reading →]]> http://im-mobile.com/2009/11/23/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/feed/ 1 advertising,advertising firms,android,Mobile Ads,Mobile Advertising,Mobile Marketing,mobile round table,smaato - - Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile's potential to increase direct response and engag... Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato (http://im-mobile.com/2009/05/27/passionate-about-mobile-advertising-smaatos-harald-neidhardt/),  a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising. On October 14, 2009, eleven people who are passionate about mobile met in San Francisco for a 70 minute discussion about: * Changes in the mobile ad landscape * The impact of the iPhone on end-users and mobile application developers * Building new mobile ad revenue streams consistent with mobile user expectations * Mobile advertising in Japan * The fast growth of Android mobile phones * MMA and IAB mobile advertising standards and emerging "rich-content" ad units for mobile browsers found in smartphones * Using the voice channel in mobile * The challenges of launching mobile apps in an app store environment and * integrating mobile advertising with other media channels Guests participating in the discussion and recording include: * Harald Neidhardt, CMO and Co-Founder of Smaato * Ragnar Kruse, Smaato's CEO & Co-Founder * Petra Vorsteher, EVP of Strategic Alliances and also a co-founder of Smaato * Mike Turner, a Partner with Osborne Clark, a London-based integrated legal firm for international businesses * Andy James, an Associate with Osborne Clark * Michael Bayle, Chief Sales and Marketing Officer of Amobee Media Systems * Tobias Kemper, VP of the USA division of Nimbuzz, an interactive mobile service * Kei Shimada, CEO and President of Infinita, in Japan * Cheryl Lucanegro, VP of Advertising Sales for Pandora Internet Radio * Cian O'Sullivan, Reporter for GoMoNews * Brian Prows with MobileBeyond,  a blogger and podcaster covering mobile communications, mobile marketing and mobile advertising. Harald Neidhardt is the roundtable moderator. Click here (http://im-mobile.com/2009/11/25/smaato-mobile-advertising-roundtable-san-francisco-part-two/) for part two. Click here (http://www.smaato.com/media/Smaato_Mobile_Advertising_Roundtable_SFO.pdf) for a transcript of parts one and two. Brian Prows no 34:00