Category Archives: Mobile Applications

Mobile Ad Networks and Mobile’s Future with Harald Neidhardt

Posted on July 22, 2010 by Brian

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  … Continue reading →

Posted in Advertising Strategies, Mobile Ad Networks, Mobile Advertising, Mobile Applications, Mobile Devices, Mobile Internet | Tagged , , , , , , , , , , , , , | 2 Comments

Smaato Mobile Advertising Roundtable: Part Two

Posted on November 25, 2009 by Brian

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites, Uncategorized | Leave a comment

Smaato Mobile Advertising Roundtable in San Francisco: Part One

Posted on November 23, 2009 by Brian

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites | Tagged , , , , , , , | 1 Comment