Category Archives: Mobile Applications

Mobile Ad Networks and Mobile’s Future with Harald Neidhardt

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss  the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications  … Continue reading

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Smaato Mobile Advertising Roundtable: Part Two

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites, Uncategorized | Leave a comment

Smaato Mobile Advertising Roundtable in San Francisco: Part One

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites | Tagged , , , , , , , | 1 Comment