http://im-mobile.com Tue, 27 Jul 2010 23:47:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Experts discuss mobile marketing and mobile advertising strategies on IM-Mobile. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing http://im-mobile.com/wp-content/plugins/powerpress/rss_default.jpg http://im-mobile.com/category/mobile-advertising-research/ http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/ http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/#comments Mon, 19 Apr 2010 04:54:41 +0000 Brian http://im-mobile.com/?p=886 Continue reading →]]> http://im-mobile.com/2010/04/18/bango-mobile-payments-and-analytics-with-andy-bovingdon/feed/ 1 http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/ http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/#comments Thu, 28 Jan 2010 02:43:39 +0000 Brian http://im-mobile.com/?p=750 Continue reading →]]> http://im-mobile.com/2010/01/27/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/feed/ 0 http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/ http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/#comments Tue, 22 Dec 2009 03:15:38 +0000 Brian http://im-mobile.com/?p=611 Continue reading →]]> http://im-mobile.com/2009/12/21/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/feed/ 0 http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/ http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/#comments Wed, 16 Dec 2009 02:30:04 +0000 Brian http://im-mobile.com/?p=602 Continue reading →]]> http://im-mobile.com/2009/12/15/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/feed/ 0 jeremy arnon,Mobile Ads,Mobile Advertising,Mobile Internet,mobile web,quattro wireless,Smartphones - As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. - Quattro Wireless, (http://im-mobile.com/wp-content/media/JeremyArnon.jpg)As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms. Q Elevation, Quattro’s targeting technology platform, optimizes global ad serving, tracking and analytics, ensuring the right audience is chosen for every ad impression. Its advertising network includes thousands of mobile web sites and iPhone, Android, BlackBerry and Palm applications to improve branding, database quality, direct sales and application store downloads. Some of Quattro’s client companies are P&G, Ford, NetFlix, Time, Inc., Visa, Disney, Viacom, SAP, Papa John’s, Microsoft, Edmunds, CBS Interactive and Hachette Media. Jeremy Arnon Jeremy Arnon is a mobile industry veteran, having spent the past four and a half years on numerous sides of the business. As Senior Director, Business Development at Quattro Wireless, Jeremy is responsible for growing the Premier Ad Network’s mobile inventory through partnerships with major media companies and iPhone, Android and BlackBerry application developers. He has been instrumental in landing premiere clients such as Men’s Health, The Washington Post, Fandango, TheOnion, Gawker Media, TV Guide, the New York Post, Travel Channel and many others. Prior to Quattro, Jeremy was Regional Director at Sybase 365 where he handled key partnerships such as Tracfone Wireless and Major League Baseball.  Jeremy also worked for Italian-based Neo Network, a mobile entertainment company, and spent seven years in sports marketing prior to entering the mobile field. Jeremy has an MBA from Columbia University and a BBA from The George Washington University, where he graduated magna cum laude.  He resides just outside of New York City and was recently honored as Best Father of the Year, an award bestowed upon him by his wife and two daughters. The Podcast In this interview with Brian Prows, Jeremy discusses mobile advertising innovations helping premium publishers, advertisers and application developers grow their businesses. A recent Quattro Wireless study predicts massive media consumption growth as smart phone penetration increases. New ad units that better reinforce brand image and engage mobile users are increasingly used to attract consumers. Jeremy recently remarked:  “Mobile presents a dynamic medium for marketers to connect with consumers for whom mobile devices provide not just communication but also information and entertainment.” Click-through rates in mobile advertising are 4-5 times higher than with online, especially among touch screen device consumers who are exposed to animated ads on optimized WAP sites and within apps. Animated ads plus videos and maps are the fastest growing ad formats. Rich Media Ad Units Growing Quickly SMS text ads still dominate most mobile ad campaigns, but rich media ad units for iPhone, Android and other platforms are increasing ad effectiveness. In addition to Quattro adjusting ad delivery automatically based on phone platforms, it offers video through the mobile web with mobilized sites (Edmonds.com, NFL) or apps (games, location based services, like Loopt and Where) that enhance user experience. Videos inserted on microsites for Quattro's clients also increase post-click engagement mCommerce Exploding During the podcast, Jeremy talks about several successful mobile commerce campaigns—one by Fandango, another by Papa John’s. Trust by consumers in brands, advertisers and publishers is boosting mCommerce campaign effectiveness with consumers. Fandango, for example, Brian Prows no 27:09 http://im-mobile.com/2009/10/16/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/ http://im-mobile.com/2009/10/16/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/#comments Sat, 17 Oct 2009 06:04:53 +0000 Brian http://im-mobile.com/?p=514 Continue reading →]]> http://im-mobile.com/2009/10/16/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/feed/ 1 - - - Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. - This isn’t surprising considering that adver... Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge.  Mobile advertising is typically seen by advertising agencies and brands, as in the early days of the Internet, as a digital advertising channel still in test mode. However, since the release of the iPhone and other smartphones, brands are beginning to understand the unique, personal engagement characteristics of mobile phones and are testing multimedia marketing campaigns incorporating mobile. In this podcast interview with Gregg Stewart, President of 15miles, the interactive digital arm of TMP Directional Marketing, he discusses some of the strengths of smartphones in local search advertising that complement other channels. 15miles 15miles is an industry leader in local search marketing that connects brands with consumers through proven digital marketing practices. The company has hundreds of experienced marketing specialists to tailor messages for target audiences. Based on proprietary technology, 15miles assists clients in developing strategic Internet and mobile marketing strategies that drive sales directly to client websites and local storefronts where sales happen. 15miles helps clients convert sales by optimizing brand recognition and desirability when consumers search for products and services. 15miles works with clients to improve media messaging accuracy and delivery to target markets. Gregg Stewart – President – 15miles Gregg Stewart’s current responsibilities and goals include working with clients to leverage and optimize directional marketing opportunities across TMP’s interactive and local search programs. With more than 20 years of Yellow Pages and interactive agency experience, Gregg Stewart founded Wahlstrom Interactive, a division of Interpublic Group, before serving as senior vice president of channel management and marketing at Fathom Online, a search engine marketing firm. He is also the vertical expert on local search for Search Engine Watch, and he previously served on the Search Engine Strategies advisory board. Stewart joined TMPDM in January 2006. Now as president of 15miles, he is the guiding hand in maintaining its leadership position and developing client interactive marketing strategies. During the podcast, Gregg cites several research studies, including one from comScore, that shed light on the growth of local search advertising and mobile's role in expanding its effectiveness. Program Notes Gregg Stewart's LinkedIn Profile (http://www.linkedin.com/in/greggstewart) 15miles Website (http://15miles.com) Search Perspective Blog (http://www.searchperspective.com/) Case Studies and White Papers (http://www.tmpdm.com/ourwork/download.asp?paper=wp_11) IAB Mobile Buyers Guide (http://www.iab.net/iab_products_and_industry_services/508676/mobile_guidance/mobile_buyers_guide) New TMP-comScore Survey Data on Local Mobile Search (http://gesterling.wordpress.com/2009/10/06/new-comscore-tmp-local-data/) “Mobile Coupons Offer Multiple Benefits” (http://searchenginewatch.com/3634512) Recent Articles by Gregg Stewart (http://searchenginewatch.com/3626447) Contact Gregg at: Gregg.Stewart@15miles.com Brian Prows no 31:35 http://im-mobile.com/2009/09/30/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/ http://im-mobile.com/2009/09/30/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/#comments Thu, 01 Oct 2009 00:37:35 +0000 Brian http://im-mobile.com/?p=481 Continue reading →]]> http://im-mobile.com/2009/09/30/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/feed/ 0 http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/ http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/#comments Thu, 24 Sep 2009 16:59:53 +0000 Brian http://im-mobile.com/?p=456 Continue reading →]]> http://im-mobile.com/2009/09/24/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/feed/ 0 insightexpress,joy liuzzo,Mobile Ads,Mobile Advertising,mobile brand,Mobile Internet,Mobile Marketing,mobile phone,mobile phones,mobile web,Mobile Websites,Smartphones - Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website? Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research that plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. She works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations. She is also responsible for the company’s digital media measurement marketing initiatives. Joy has extensive strategy and research experience in new media and telecommunications. She joined InsightExpress from AOL where she held a high level role involving mobile marketing and product development and worked closely with clients at every phase of the research process. “’The nose-to-screen interaction with smartphones makes you block everything else around you out (at least it does for me, much to the annoyance of my husband), similar to what we see when people are focused on a task on the computer…We’re looking at the perfect storm of advertising.” Listen to a fascinating and useful podcast about smartphone engagement with your mobile audiences on IM-Mobile, iTunes (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=318000412) or MobileBeyond (http://mobilebeyond.net/u-s-smartphone-user-engagement-with-the-mobile-internet-joy-liuzzo-of-insightexpress/#more-1118). Brian Prows no 41:29 http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/ http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/#comments Thu, 26 Mar 2009 03:37:51 +0000 Brian http://im-mobile.com/?p=69 Continue reading →]]> http://im-mobile.com/2009/03/25/mobile-advertising-us-growth-michael-boland-podcast/feed/ 0 advertising research,android,kelsey group,local search advertising,michael boland,Mobile Advertising,Mobile Internet Advertising,Mobile Marketing,mobile phone,mobile technology,nokia - Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Michael Boland, (http://www.kelseygroup.com/about-the-kelsey-group/analyst-bios/analysts-mb.asp) a senior analyst and program director for The Kelsey Group (http://tinyurl.com/cudag5)’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental in covering the local online space for Interactive Local Media practice. He writes frequently for the firms' blog (http://blog.kelseygroup.com/). Mike is a frequent speaker and organizer at top industry conferences including Kelsey Group events, search engine strategies and others. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Search Engine Watch and Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. The Kelsey Group (http://www.kelseygroup.com/) is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories, local search, SMB advertising and local media. The Kelsey Group’s Mobile Local Media Forecast for mobile advertising (2008-2013) is highlighted in the report “Going Mobile: The Mobile Local Media Opportunity (http://www.reuters.com/article/pressRelease/idUS181215+24-Feb-2009+PRN20090224)." Kelsey’ s projections, quoted in Mobile Marketer (http://www.mobilemarketer.com/cms/news/research/2716.html), are $330M in 2009; $720M in 2010; $1.5B 2011; $2.3B in 2012; $3.1B in 2013. In the podcast, Mike discusses local mobile search advertising trends, including advertising revenues changes from traditional media (radio, television, newspapers) to mobile (SMS, display and search). SMS still dominates, but local search is growing faster, and traditional media area adopting mobile marketing as another channel for revenue growth. Research firm eMarketer recently downsized its U.S. mobile-ad revenue spend this year, dropping the forecast to $760 million, reduced from its $2.8 billion forecast for 2009 predicted last March, with a substantial reduction for 2010-2013. However, Mike and Kelsey are sticking to their higher forecasts. Online giants, like Google and MSN and large advertisers, continue to dominate mobile advertising, but SMB’s will garner more of the mobile advertising pie as ad revenue growth continues. Mobile search advertising will emulate online search practices—bidding for keywords, demographic targeting, etc. Mike states that fewer dot mobi sites will appear, due to company’s optimizing their existing websites for mobile devices. XHTML mobile device like the iPhone, Google’s Android devices and other smartphones are the biggest targets for mobile advertisers. Current handsets in the U.S. (266M) will grow to 280M in 2009, 286M by 2011, 291M by 2012 and flat by 2013 due to high saturation among the total population. Mike makes astute comments about the growth of Netbooks and mobile devices, combined with 3G and 4G handsets. Netbooks, the most “mobile” laptops on the market, easily complement cell phones, even if only used for voice communications. In fact, Mike says, the use of voice, already tested and in use by Google, is another channel for mobile advertisers. Mobile marketers are realizing that “the application is the new ad unit.” One example, discussed in the interview, is a Coca-Cola brand campaign in Brazil. For example, Coca-Cola worked with Nokia to launch a special edition mobile phone brand ‘Coca-Cola Zero Studio’ to put their brand directly into the hands of consumers in Brazil. The exclusive music content was bundled on device and acted as a real incentive to consumers to buy the Nokia 5310 Xpress Music Special edition, Brian Prows no