IM-Mobile

IM-Mobile, like its MobileBeyond sister site, had a high-growth year covering mobile relationship marketing, advertising and technology. Posts and podcasts about mobile advertising dominated the top ten. But mobile technologies that enable brands, advertising agencies and publishers to display mobile ads on thousands of handsets are critical for successful mobile campaigns.

During 2009, comScore, Gartner, Nielsen and other research firms released very optimistic forecasts in mobile marketing and advertising through 2014 and beyond. The studies, based on trends and interviews with those holding the purse strings, though, were perhaps a bit optimistic. But who will complain if by 2014 mobile advertising only grows 45% a year rather than 60%? The numbers are still staggering.

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As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical.

Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms.

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Gregg Stewart

Despite the growth in mobile advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge.  Mobile advertising is typically seen by advertising agencies and brands, as in the early days of the Internet, as a digital advertising channel still in test mode.

However, since the release of the iPhone and other smartphones, brands are beginning to understand the unique, personal engagement characteristics of mobile phones and are testing multimedia marketing campaigns incorporating mobile.

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Michael Becker

Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of mobile marketing, Michael Becker of iLoop Mobile immediately comes to mind.”

In a series of two podcast interviews–around an hour–you’ll learn  about mobile marketing and how it’s changing consumer behavior, marketing and advertising and electronic communications across the globe. Michael Becker takes you on a journey that includes mobile marketing history, its ecosystem, brands and consumers, mobile websites, industry regulations, interactive marketing and the future of mobile on Earth as we know it.

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Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website?

Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research that plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media.

She works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations.

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