Category Archives: Mobile Advertising Research

Bango Mobile Payments and Analytics with Andy Bovingdon

Posted on April 18, 2010 by Brian

Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less … Continue reading →

Posted in Mobile Advertising, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Tagged , , , , , , , , , , , , | 1 Comment

Mobile and Marketing Media Channel Differences

Posted on January 27, 2010 by Brian

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading →

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Mobile Advertising and Technology Top 10 for 2009

Posted on December 21, 2009 by Brian

Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading →

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Mobile Advertising Growth at Quattro Wireless

Posted on December 15, 2009 by Brian

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising … Continue reading →

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Local Mobile Search Advertising with Gregg Stewart of 15miles

Posted on October 16, 2009 by Brian

Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Advertising Research | 1 Comment

Michael Becker of iLoop Mobile: Mobile Marketing Podcasts

Posted on September 30, 2009 by Brian

Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of … Continue reading →

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SmartPhone Engagement Enhances Mobile Internet Advertising Effectiveness: Joy Liuzzo Podcast

Posted on September 24, 2009 by Brian

Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand … Continue reading →

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Mobile Advertising U.S. Growth with Michael Boland

Posted on March 25, 2009 by Brian

Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental … Continue reading →

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