Category Archives: Digital Marketing

Mobile and Marketing Media Channel Differences

The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading

Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites | Tagged , , , , , , , , , , | Leave a comment

Mobile Advertising and Technology Top 10 for 2009

Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading

Posted in Advertising Strategies, Digital Marketing, Mobile Advertising Research, Mobile Internet, Mobile Marketing, Mobile Websites | Leave a comment

How to Integrate Mobile, Email and Web Marketing Strategies in Retail

Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You’ll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond. Continue reading

Posted in Digital Marketing, Mobile Marketing, Retail Marketing | 1 Comment