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Recent Posts
- Mobile Ad Networks and Mobile’s Future with Harald Neidhardt
- Mobile Advertising in a Multimedia Age with Mobixell’s Freddy Friedman
- Mobile Engagement Research with Joy Liuzzo of InsightExpress
- Bango Mobile Payments and Analytics with Andy Bovingdon
- Mobile Devices Challenge the Advertising Ecosystem
- Mobile and Marketing Media Channel Differences
- Mobile Advertising and Technology Top 10 for 2009
- Mobile Advertising Growth at Quattro Wireless
- Smaato Mobile Advertising Roundtable: Part Two
- Smaato Mobile Advertising Roundtable in San Francisco: Part One
- How to Integrate Mobile, Email and Web Marketing Strategies in Retail
- Local Mobile Search Advertising with Gregg Stewart of 15miles
Category Archives: Digital Marketing
Mobile and Marketing Media Channel Differences
The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional … Continue reading
Posted in Digital Marketing, Mobile Advertising, Mobile Advertising Research, Mobile Marketing, Mobile Marketing Best Practices, Mobile Websites
Tagged Digital Marketing, marketing, media channel, media channels, michael becker, Mobile Advertising, mobile channel, Mobile Marketing, mobile phones, short code, text messaging
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Mobile Advertising and Technology Top 10 for 2009
Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading
How to Integrate Mobile, Email and Web Marketing Strategies in Retail
Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You’ll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond. Continue reading
Posted in Digital Marketing, Mobile Marketing, Retail Marketing
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