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Recent Posts
- Mobile Ad Networks and Mobile’s Future with Harald Neidhardt
- Mobile Advertising in a Multimedia Age with Mobixell’s Freddy Friedman
- Mobile Engagement Research with Joy Liuzzo of InsightExpress
- Bango Mobile Payments and Analytics with Andy Bovingdon
- Mobile Devices Challenge the Advertising Ecosystem
- Mobile and Marketing Media Channel Differences
- Mobile Advertising and Technology Top 10 for 2009
- Mobile Advertising Growth at Quattro Wireless
- Smaato Mobile Advertising Roundtable: Part Two
- Smaato Mobile Advertising Roundtable in San Francisco: Part One
- How to Integrate Mobile, Email and Web Marketing Strategies in Retail
- Local Mobile Search Advertising with Gregg Stewart of 15miles
Category Archives: Advertising Strategies
Mobile Media Growth Defies Advertising Revenue Declines
Despite the worldwide advertising slump, mobile media marketing and advertising are growing substantially. Continue reading
Per Holmkvist of Mobiento: Mobile Ad Growth Expanding in Scandinavia
Mobile ad growth is rising at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger … Continue reading
Mobile Advertising U.S. Growth with Michael Boland
Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental … Continue reading
Is Advertising Necessary and Effective?
Mobile advertising continues its relentless growth, while Internet revenues are falling. As with print advertisers, especially newspapers, that continue losing revenue to online placement, the community of mobile advertisers, mobile ad networks and mobile publishers is dominating worldwide advertising. But … Continue reading
