IM-Mobile's Brian Prows
Welcome to IM-Mobile, a blog about mobile relationship marketing and advertising.
People carry their cell phones with them 24/7 to the office, school, the mall, everywhere. Many people have said “you may forget your wallet at home and not go back; but if you leave your phone, you’ll always return to get it.”
Cellular phones connect people to each other in ways not possible with traditional media. For marketers and advertisers, mobile and wireless devices offer innovative and creative new ways to engage people and define their brands by offering information and services at the right time and in the right place. Mobile is the future of marketing.
Consumer research companies now predict that by the end of 2010, mobile phones will number around 5 BILLION worldwide. Add another 5 BILLION wireless devices to the mix (tablets, e-readers and other gadgets) and you have 10 BILLION wireless devices connected to global cellular, Wi-Fi and other networks. Truly, we live in the wireless age.
The largest growth of wireless users are emerging in developing nations and continents such as Africa, India and South Asia. According to research companies, mobile will become the dominant communications channel in the next 3-5 years.
Role of Mobile Marketing and Advertising
Why is marketing and advertising so important in this growing ecosystem? First, it puts mobile phones and other devices in the hands of billions who otherwise wouldn’t have them for communications. It pays the bill. Advertising also generates revenues to support media publishers who deliver valuable information content to readers.
Unlike other media channels–television, radio, the desktop Internet and print–one of mobile’s strengths is its “one-on-one” nature. As mobile handsets become more powerful and 3G/4G wireless networks connect users to the mobile Internet, marketers and advertisers can deliver relevant, personalized messages that increase consumer engagement in ways not possible with traditional media. Brands now have a powerful tool for two-way conversations with their audiences, creating stronger relationships and customer loyalty.
IM-Mobile Podcasts
Both IM-Mobile and its sister site, MobileBeyond, focus on mobile and wireless trends. You’ll find a variety of topics on each site. Please use the search boxes to find information that interests you.
Experts from the mobile and wireless industries also discuss trends and developments in podcast interviews. For a updated list, visit the podcast interview page.
MobileBeyond and IM-Mobile are also available on your mobile phone at http://MobileBeyond.mobi and http://IM-Mobile.mobi.
I welcome your comments and encourage you to interact with other readers about emerging trends.
Again, welcome! I’m glad to have you as a reader and listener. Please contact me anytime with your suggestions and ideas.
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———— Affiliate Marketing Disclosure
MobileBeyond has affiliate marketing agreements with reputable companies, such as Amazon. Banner or text ads are clearly identified in the sidebars and MB inserts text links in blog posts if we believe the products or services are relevant to the post.
