Podcast: Play in new window
Mobixell's Freddy Friedman
A global storm is brewing in mobile advertising and cellular innovation. Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks.
A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company helps operators optimize the surge in Internet traffic and streamline mobile ad delivery for brands, agencies and the carriers.
With over 350 installations, Mobixell has worked with operators worldwide for ten years to efficiently manage mobile data traffic and ensure a quality user experience for over one billion subscribers.
Freddy Friedman manages the global media monetization activities for Mobixell’s Mobile Advertising unit, working with OgilvyOne, AdMob, Quattro Wireless, GroupM, M&C Saatchi Mobile and other leading players in the global mobile advertising industry.
In his 6 years with Mobixell, Freddy has led the strategic marketing activities in key Mobixell accounts, winning business with Vodafone, Orange France Telecom, Verizon Wireless , China Mobile, O2 and others.
Freddy has an MBA from the Herriot-Watt University in Edinburgh, Scotland, and a B.A in international Marketing and Finance from COMAS (The College of Management Academic Studies in Tel Aviv).
In this podcast interview, Freddy and Brian Prows discuss major changes among brands and agencies to embrace mobile marketing and advertising in innovative ways.
As Freddy points out in the interview, advertisers didn’t fully understand and appreciate the powerful qualities of mobile marketing and advertising in 2008 and 2009.
In 2010, however, key players in the mobile advertising business are asking how mobile can help them reach new audiences and complement proven media channels.
Topics covered in the podcast include:
- How Mobixell works with brands, agencies and carriers to optimize mobile multimedia delivery, whether through video, mms, sms, audio or other mobile channels in strategic partner relationships
- Mobile value added services that enhance mobile operator content delivery in developed and developing nations and continents
- Creating quality consumer user experiences with mobile TV, video and relevant mobile marketing and advertising units other than just banner ads
- Delivering strategic mobile marketing solutions especially in the APAC region
- AdMob and Quattro Wireless
- The importance of Africa, India, Japan and South East Asia, as they leaped over the traditional to the mobile Web
- The evolution of the desktop and mobile Internet
- Why the iPad is not as much a critical catalyst for global trends as the iPhone
- Mobile device convergence
- Working with mobile ad agencies and other partners in the mobile ecosystem
- Why Mobixell’s modular approach taps into the lifestyles of each nation with appropriate advertising despite lack of mobile Internet availability
- Delivering optimized solutions to worldwide operators that engage mobile consumers and boost ROI
- The importance of permission-based marketing campaigns especially in North America
- Mobile marketing’s future of tablets, phones and other devices when marketers know which devices to employ and how to maximize campaign effectiveness
Listen to this informative podcast about emerging trends in mobile marketing, advertising and technology.
