Understanding Differences Between Mobile & Other Forms of Marketing Media Channels
January 27th, 2010
Mobile Phone
The practice of mobile marketing, as Michael Becker repeated several times in his podcast interviews with me, clearly distinguished between mobile and other media, such as the Internet, print, broadcast and email. The mobile ecosystem is very different from traditional and digital marketing ecosystems.
Mobile isn’t ONE communication channel; it’s many. Each mobile phone, due to its operating system (Symbian, Java, Android, iPhone, etc.) type of browser, screen size and other factors makes each handset a separate communications channel. And they’re thousands of mobile handsets, hundreds of different browsers and a multitude of other differences from handset to handset.
