IM-Mobile

IM-Mobile, like its MobileBeyond sister site, had a high-growth year covering mobile relationship marketing, advertising and technology. Posts and podcasts about mobile advertising dominated the top ten. But mobile technologies that enable brands, advertising agencies and publishers to display mobile ads on thousands of handsets are critical for successful mobile campaigns.

During 2009, comScore, Gartner, Nielsen and other research firms released very optimistic forecasts in mobile marketing and advertising through 2014 and beyond. The studies, based on trends and interviews with those holding the purse strings, though, were perhaps a bit optimistic. But who will complain if by 2014 mobile advertising only grows 45% a year rather than 60%? The numbers are still staggering.

(more…)

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical.

Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms.

(more…)