Smaato Mobile Advertising Roundtable – San Francisco – 2009 – Part One
Ragnar Kruse, Kei Shimada & Cian O'Sullivan
Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns.
Several times a year, Smaato, a pioneering mobile advertising firm, sponsors mobile industry roundtables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising.
On October 14, 2009, eleven people who are passionate about mobile met in San Francisco for a 70 minute discussion about:
- Changes in the mobile ad landscape
- The impact of the iPhone on end-users and mobile application developers
- Building new mobile ad revenue streams consistent with mobile user expectations
- Mobile advertising in Japan
- The fast growth of Android mobile phones
- MMA and IAB mobile advertising standards and emerging “rich-content” ad units for mobile browsers found in smartphones
- Using the voice channel in mobile
- The challenges of launching mobile apps in an app store environment and
- integrating mobile advertising with other media channels
Harald Neidhardt
- Harald Neidhardt, CMO and Co-Founder of Smaato
- Ragnar Kruse, Smaato’s CEO & Co-Founder
- Petra Vorsteher, EVP of Strategic Alliances and also a co-founder of Smaato
- Mike Turner, a Partner with Osborne Clark, a London-based integrated legal firm for international businesses
- Andy James, an Associate with Osborne Clark
- Michael Bayle, Chief Sales and Marketing Officer of Amobee Media Systems
- Tobias Kemper, VP of the USA division of Nimbuzz, an interactive mobile service
- Kei Shimada, CEO and President of Infinita, in Japan
- Cheryl Lucanegro, VP of Advertising Sales for Pandora Internet Radio
- Cian O’Sullivan, Reporter for GoMoNews
- Brian Prows with MobileBeyond, a blogger and podcaster covering mobile communications, mobile marketing and mobile advertising.
Harald Neidhardt is the roundtable moderator.
(Part two of the discussion will post to IM-Mobile within a few days.)
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