Mobile Relationship Marketing and Advertising
Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world.
While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate advertising expenditures.
Ragnar Kruse, Kei Shimada & Cian O'Sullivan
Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns.
Several times a year, Smaato, a pioneering mobile advertising firm, sponsors mobile industry roundtables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising.
Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You’ll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond.
