Monthly Archives: November 2009

Smaato Mobile Advertising Roundtable: Part Two

Posted on November 25, 2009 by Brian

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites, Uncategorized | Leave a comment

Smaato Mobile Advertising Roundtable in San Francisco: Part One

Posted on November 23, 2009 by Brian

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays,  while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading →

Posted in Advertising Strategies, Mobile Advertising, Mobile Applications, Mobile Marketing, Mobile Websites | Tagged , , , , , , , | 1 Comment

How to Integrate Mobile, Email and Web Marketing Strategies in Retail

Posted on November 15, 2009 by Brian

Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You’ll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond. Continue reading →

Posted in Digital Marketing, Mobile Marketing, Retail Marketing | 1 Comment