Local Mobile Search Advertising with Gregg Stewart of 15miles
Gregg Stewart
Despite the growth in mobile advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge. Mobile advertising is typically seen by advertising agencies and brands, as in the early days of the Internet, as a digital advertising channel still in test mode.
However, since the release of the iPhone and other smartphones, brands are beginning to understand the unique, personal engagement characteristics of mobile phones and are testing multimedia marketing campaigns incorporating mobile.
In this podcast interview with Gregg Stewart, President of 15miles, the interactive digital arm of TMP Directional Marketing, he discusses some of the strengths of smartphones in local search advertising that complement other channels.
15miles
15miles is an industry leader in local search marketing that connects brands with consumers through proven digital marketing practices. The company has hundreds of experienced marketing specialists to tailor messages for target audiences. Based on proprietary technology, 15miles assists clients in developing strategic Internet and mobile marketing strategies that drive sales directly to client websites and local storefronts where sales happen.
15miles helps clients convert sales by optimizing brand recognition and desirability when consumers search for products and services. 15miles works with clients to improve media messaging accuracy and delivery to target markets.
Gregg Stewart – President – 15miles
Gregg Stewart’s current responsibilities and goals include working with clients to leverage and optimize directional marketing opportunities across TMP’s interactive and local search programs. With more than 20 years of Yellow Pages and interactive agency experience, Gregg Stewart founded Wahlstrom Interactive, a division of Interpublic Group, before serving as senior vice president of channel management and marketing at Fathom Online, a search engine marketing firm.
He is also the vertical expert on local search for Search Engine Watch, and he previously served on the Search Engine Strategies advisory board. Stewart joined TMPDM in January 2006. Now as president of 15miles, he is the guiding hand in maintaining its leadership position and developing client interactive marketing strategies.
During the podcast, Gregg cites several research studies, including one from comScore, that shed light on the growth of local search advertising and mobile’s role in expanding its effectiveness.
Program Notes
Gregg Stewart’s LinkedIn Profile
New TMP-comScore Survey Data on Local Mobile Search
“Mobile Coupons Offer Multiple Benefits”
Recent Articles by Gregg Stewart
Contact Gregg at: Gregg.Stewart@15miles.com
Local Search Topics | TMP Directional Marketing » Blog Archive » Mobile Local Search: 15miles President Gregg Stewart Interviewed by IM-Mobile
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