Podcast: Play in new window
Tom Foran of Crisp Wireless
Brands and agencies are getting smarter about boosting conversions through rich media ads for mobile advertising campaigns. Crisp Wireless, one of the leaders serving brands and publishers, has pioneered the industry.
Crisp Wireless has built over 300 mobile websites and designed advertising campaigns for major companies, including leading brands Lexus, Infiniti, Paramount Pictures, Estee Lauder, VH1 and others.
Some of its premiere publishers are The Wall Street Journal, Accuweather, Bloomberg/BusinessWeek, Hearst Magazine, Digital Media and Cars.com.
Recently, Crisp partnered with technology leader AdMarvel. Supporting both apps and mobile website rich media ads, Apple’s iPhone, iPad and Android phones are supported.
A Volkswagon campaign, utilizing banner ads, successfully ran on CBS and CNN mobile websites, supporting the iPhone, providing high engagement levels for viewers.
Volkswagon CBS Mobile Ad Campaign
Crisp Wireless provides rich media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of U.S. mobile web users.
Tom Foran is the senior Sales and Marketing executive tasked with global revenue responsibility. Foran comes to Crisp after serving as GM of Ad Sales & Operations for Quigo. As a member of Quigo’s senior management team, Tom was instrumental in driving the company’s rapid growth (Quigo was acquired by AOL in November of 2007.)
Prior to Quigo, Tom spent five years in the Search industry, including senior business development and strategic alliances roles at Overture and Yahoo. He also worked in Business Development for United Online and NBCi. Tom graduated summa cum laude/Phi Beta Kappa from Tufts University.
In the podcast, Tom discusses how a rich media mobile websites better engage smartphone users. Paramount’s G.I. Joe iPhone campaign, for example, produced a 25% click-through rate. Another for Lexus achieved excellent mobile advertising results.
Mobile advertising is quickly moving from plain text ads to creative, eye-catching banner and other ad units that increase CTR’s on mobile websites. Tom Foran explains how it’s done in mobile advertising
