Tom Foran of Crisp Wireless
Visited a media rich mobile website recently? Viewed any dynamite mobile advertising? If so, Crisp Wireless may have designed it for your iPhone, BlackBerry or other smartphone.
Crisp Wireless has built 245 mobile websites and designed advertising campaigns for major media and entertainment companies, including CNN Money.com, Time magazine, Paramount, USA Today, A&E Television Networks, Discovery Communications and National Public Radio.
Crisp Wireless provides media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of U.S. mobile web users.
Tom Foran is the senior Sales and Marketing executive tasked with global revenue responsibility. Foran comes to Crisp after serving as GM of Ad Sales & Operations for Quigo. As a member of Quigo’s senior management team, Tom was instrumental in driving the company’s rapid growth (Quigo was acquired by AOL in November of 2007.)
Prior to Quigo, Tom spent five years in the Search industry, including senior business development and strategic alliances roles at Overture and Yahoo. He also worked in Business Development for United Online and NBCi. Tom graduated summa cum laude/Phi Beta Kappa from Tufts University.
In the podcast, Tom discusses how a media-rich mobile website better engages smartphone users. Paramount’s G.I. Joe iPhone campaign, for example, produced a 25% click-through rate. Another for Lexus achieved excellent results.
Mobile advertising is quickly moving from plain text ads to creative, eye-catching banner and other ad units that increase CTR’s on mobile websites. Tom Foran explains how it’s done.
Pingback: Tweets that mention Tom Foran of Crisp Wireless: Media Rich Websites Drive Mobile Advertising | IM-Mobile -- Topsy.com