IM-Mobile

Gregg Stewart

Despite the growth in mobile advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge.  Mobile advertising is typically seen by advertising agencies and brands, as in the early days of the Internet, as a digital advertising channel still in test mode.

However, since the release of the iPhone and other smartphones, brands are beginning to understand the unique, personal engagement characteristics of mobile phones and are testing multimedia marketing campaigns incorporating mobile.

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Tom Foran of Crisp Wireless

Visited any attractive mobile websites recently? Viewed any dynamite mobile ads? If so, Crisp Wireless may have designed it for your iPhone, BlackBerry or other smartphone.

Crisp Wireless has built 245 mobile websites and designed mobile advertising campaigns for major media and entertainment companies, including CNN Money.com, Time magazine, Paramount, USA Today, A&E Television Networks, Discovery Communications and National Public Radio.

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Chapter one.

It’s Sunday morning and the newspaper arrives. Thud. You walk out to your driveway, bend down, grab the paper. All the ad stuffers fall to the ground. You pick them up, grumbling. Carry two pounds of newsprint into the house. Coffee drips. You settle on the couch to catch up on all the news, sports, obits. Whatever you missed that week while you were putting out fires at the office. You stare at the ads–mountains of glossy and non-glossy paper. Many cut trees, you think, as you ditch all the ads (except Best Buy, of course.)

Chapter two.

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