Michael Becker of the MMA
Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of mobile marketing, Becker of the MMA immediately comes to mind.”
In a series of two podcast interviews–around an hour–you’ll learn about this powerful form of marketing and how it’s changing consumer behavior, advertising and communications across the globe.
Michael takes you on a journey that includes its history, ecosystem, brands and consumers, mobile websites, industry regulations, interactive marketing and its future.
New to mobile marketing? Been in the business for a while? Want to launch campaigns? Spend an hour with the expert of the subject on IM-Mobile.
Part One:
Part Two:
