Podcast: Play in new window
Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website?
Joy Liuzzo of InsightExpress
Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research. The company helps marketers and advertisers measure advertising effectiveness using online, mobile and other media.
She works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations.
Joy also manages the company’s digital media measurement marketing initiatives, as she uses her extensive background strategy and research experience maximizing digital media.
She joined InsightExpress from AOL where she held a high level role involving mobile marketing and product development and worked closely with clients at every phase of the research process.
“’The nose-to-screen interaction with smartphones makes you block everything else around you out (at least it does for me, much to the annoyance of my husband), similar to what we see when people are focused on a task on the computer…We’re looking at the perfect storm of advertising.”
Listen to a fascinating and useful podcast about smartphone engagement with your mobile audiences on IM-Mobile, iTunes or MobileBeyond.
