IM-Mobile

Michael Becker

Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of mobile marketing, Michael Becker of iLoop Mobile immediately comes to mind.”

In a series of two podcast interviews–around an hour–you’ll learn  about mobile marketing and how it’s changing consumer behavior, marketing and advertising and electronic communications across the globe. Michael Becker takes you on a journey that includes mobile marketing history, its ecosystem, brands and consumers, mobile websites, industry regulations, interactive marketing and the future of mobile on Earth as we know it.

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Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website?

Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research that plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media.

She works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations.

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